Research Papers - Dept of Information of Management

Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/607

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Author: search.filters.author.Thelijjagoda, SSubject: search.filters.subject.Implications

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    PublicationEmbargo
    Implications for utilizing YouTube based community interactions for destination marketing: Investigation of a typology approach
    (IEEE, 2013-04-26) Sambhanthan, A; Thelijjagoda, S; Tan, J
    In recent time, YouTube has evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavors is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different ways and means of leveraging YouTube-based platforms for effective destination marketing by the hospitality industry (hotels). More specifically, the typology of virtual communities is adapted to evaluate the YouTube platform for effective destination marketing. Comments made by YouTube users have been subjected to a content analysis and the results are reported here under the five broad clusters of virtual communities. Implications for utilizing YouTube-based community interactions for destination marketing are also highlighted as part of the outcome of this research.
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    PublicationOpen Access
    Mobile office and its implications for ERP systems: a review of literature
    (International Journal of Advanced Research in Computer Science and Software Engineering, 2015-05-05) Nawaz, S. S; Pulasinghe, K; Thelijjagoda, S
    The surprisinggrowth of mobile technology has seen many benefits. During the recent decades businesses also try to benefit from this; one of them is mobile office / enterprise. When organizations become mobile-enabled, their ERP systems also face some implications which have to be carefully dealt with. The implementation of mobileoffice forces organizations to reengineer some or all of its business processes, etc. If all opportunities offered by technologyare carefully acquired, organizations should be prospering for sure.