Research Papers - Dept of Information of Management

Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/607

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    Implications for utilizing YouTube based community interactions for destination marketing: Investigation of a typology approach
    (IEEE, 2013-04-26) Sambhanthan, A; Thelijjagoda, S; Tan, J
    In recent time, YouTube has evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavors is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different ways and means of leveraging YouTube-based platforms for effective destination marketing by the hospitality industry (hotels). More specifically, the typology of virtual communities is adapted to evaluate the YouTube platform for effective destination marketing. Comments made by YouTube users have been subjected to a content analysis and the results are reported here under the five broad clusters of virtual communities. Implications for utilizing YouTube-based community interactions for destination marketing are also highlighted as part of the outcome of this research.
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    PublicationOpen Access
    Mobile office and its implications for ERP systems: a review of literature
    (International Journal of Advanced Research in Computer Science and Software Engineering, 2015-05-05) Nawaz, S. S; Pulasinghe, K; Thelijjagoda, S
    The surprisinggrowth of mobile technology has seen many benefits. During the recent decades businesses also try to benefit from this; one of them is mobile office / enterprise. When organizations become mobile-enabled, their ERP systems also face some implications which have to be carefully dealt with. The implementation of mobileoffice forces organizations to reengineer some or all of its business processes, etc. If all opportunities offered by technologyare carefully acquired, organizations should be prospering for sure.
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    Knowledge management implications in ERP implementations: Evidence from Sri Lankan Cases
    (IEEE, 2008-12-12) Suraweera, T; Mahagederawatte, S; Kahandawaarachchi, C; Hewamallikage, P; Periyapperuma, D; Adipola, M
    Knowledge management (KM) plays a major role in the success of implementing enterprise resource planning (ERP) systems in business organizations. This research aims to provide an in-depth understanding of ERP implementation processes in Sri Lanka. The major issues associated with KM in ERP implementations are brought into light and possible strategies for overcoming such issues are identified. The research builds on the work of Baskerville et al. (2006), and focuses on the importance of 'operational level' knowledge practices of capturing, integrating and sharing during ERP system implementations. Results of multiple case study interviews have been analyzed using cognitive maps to determine the issues deem to have a major impact on the success of ERP implementations. Some of the key strategies that can be used to overcome the problems associated with KM in ERP implementations are presented.