MBA
Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/2465
Students enrolled in the Master's of Business Administration (MBA) programme are required to submit a thesis as a compulsory component of their degree requirements. This collection comprises merit-based theses submitted by MBA postgraduate candidates. Abstracts are available for public viewing, while the full texts can be accessed on-site within the library.
Theses and Dissertations of the Sri Lanka Institute of Information Technology (SLIIT) are licensed under a
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Publication Embargo An investigation on factors affecting the adoption of online/digital banking products in Sri Lanka(2021-05) Yapabandara, Y. M. A. S.The purpose of this study is to analyze the factors affecting the adoption of online/digital banking products in Sri Lanka. It sets the light on why the public is reluctant in the adoption of online/digital banking products even during the pandemic. The research was conducted from a deductive approach. Hypotheses were designed based on rigorous review of literature. The study adopted deductive approach having the stratified random sample from the districts of Colombo, Gampaha and Kandy. The data obtained from the survey was analyzed through binary logistic regression to identify the impact of the variable on adoption of online/digital banking products. The study concludes that computer and internet literacy, perceived usefulness and awareness were the most influencing factors of adoption of online/digital banking products. However, contrary to literature, surprisingly perceived ease of use and perceived risk, security and privacy concerns were not found to be significantly impacting the adoption. All previous studies referred in this study have been carried out in the pre-COVID19 environment. The present study is also significant since the study also takes the effects of the pandemic into consideration. The study argues that the contradictory nature observed in perceived ease of use and perceived risk, security and privacy concerns which were well established in previous studies is caused by the pandemic. The study was also significant since computer and internet literacy has not been tested in the Sri Lankan context in near past and leads for recommendations which would enhance banking operations on online/digital banking products.Publication Embargo Antecedents of adopting Just Walk Out groceries concept to supermarkets in Sri Lanka(2020) Wijesinghe, W.A.N.P.The purpose of this study is to identify the factors affecting queues in supermarkets and propose "Just Walk Out" new technology to the supermarkets in Sri Lanka and how the customer responds to this fully automated, convenient selling experience in the supermarket industry in Sri Lanka. The research was conducted fully qualitatively and with an inductive approach. Through this research, the researcher was able to identify the most important factors that contributed to the adoption of new technology by supermarkets in Sri Lanka through this research. With the responses taken, the study disclosed the background which affected the adoption of new technology in the supermarkets in Sri Lanka. A new technology is a newer concept to the Sri Lankan supermarket industry, which has not tested the factors very much yet. Therefore, the research was significant to the Sri Lankan supermarkets since the scope was required due to the Coronavirus Disease 2019 (Covid-19) pandemic requirements. For qualitative data analysis, the thematic data analysis technique was used. The researcher closely monitored the data to find out the common themes, topics, meanings, patterns, and ideas. The highly sensitive nature of the data was collected by the researcher, and trustworthiness was an essential component of the researcher-participant relationship. Through this research, the researcher was able to identify the most important factors that contributed to the adoption of new technology by supermarkets in Sri Lanka through this research. With the responses taken, the study reveals the background which affects the adoption of new technology in the supermarkets in Sri Lanka.Publication Embargo The adoption of the Sri Lankan corporate sector towards digital banking during the COVID - 19 period(2020) Deshappriya, S.K.The pandemic of COVID- 19 can be cited as a serious challenge faced by the countries. Social mobility and physical restrictions imposed to control the spread of the COVID-19 pandemic have made it difficult for banking to function as usual. This applies to private banking as well as the corporate sector. Maintaining social distance is very important in terms of Health regulations. In such a background, it is very unfavourable to physically come to the bank branch and make transactions. Therefore, the need for working digital banking has always been acute. Banks for business and Business for banks are two indispensable sectors. Public and private banks are making strenuous efforts during this period to keep the banking business afloat. Many people think that digital banking is the best solution for this. The main objective of this study is to identify the factors influencing the Sri Lankan corporate sector to move towards digital banking. In the Sri Lankan context, there is also a research gap due to minimal publications on the subject. The quantitative research methodology has been used for this study. An online questionnaire for data collection was primarily distributed to the corporate sector. This research is based on five hypotheses. This research has been carried out by selecting a sample covering various areas of the corporate sector in the Colombo District.Publication Embargo Socio-economic factors Influence on farmers’ resilience in Mahaweli System B in Sri Lanka(2020) Jayasinghe, M.G.M.G.C.The purpose of this study was to identify the main social factors behind the withdrawal of young people from agriculture. For this, System B of the Mahaweli Development Program, which was inhabited about 40 years ago, was selected as a population. It was identified as a key area facing this problem. Also selected grounded theory as a base on the research. Currently, three well-populated cities in the region, namely Aralaganwila, Welikanda and Punani, were selected for sampling under the area sampling method. Fourteen permanent residents of the area were interviewed and data collected online under an in-depth interview system (due to restrictions on movement on the Covid-19 epidemic). The data obtained were recorded and analyzed using the excel spreadsheet under the thematic analysis method. Under this, the codes were identified through the color scheme and themes were created. Five main themes were created and thirteen sub themes were identified. Identified themes were Industry becomes unprofitable, Industry becomes unstable, Lack of enough land, Social attitudes towards farming and declining Government Assistance. They said that they did not believe in getting a fixed price for paddy and had to turn to other sources of income, which had led to higher production costs due to higher raw material and higher labor costs, which in turn reduced incomes. Other factors include deforestation by wildlife and pests, lack of manpower and reduced yields due to the use of compost manure. The social stigma attached to farmers, the treat that they are less educated people, and the greater preference of the younger generation for institutional employment are revealed at the community level. Lack of land was also cited as a reason for the youth to move away from farming. Finally, the government's lack of attention and lack of new technological know-how and training also led them to abandon farming. As a solution to this problem, it was recommended to direct the youth to farming in a new way, to improve the status of farmers in the society and to use new machinery and old methods instead of labor. It is also imperative that new lands be identified and given to the youth and that the government provide time and training for the use of compost. Technological methods need to be used to minimize crop damage. It is better to have control over the purchase of paddy by the government.Publication Embargo Adoption of e-business for the success of the fashion industry in Sri Lanka(2020) Vijayanthi, H.G.S.The purpose of this study is to investigate the adoption of e-business for the success of the fashion industry in Sri Lanka. It sets the light on why the public is reluctant in the adoption of e-business for the fashion industry even during the pandemic. The research was conducted from a deductive approach. Hypotheses were designed based on a rigorous review of the literature. The study adopted a deductive approach having the stratified convenience sample from several areas in Sri Lanka. The data obtained from the survey was analyzed through regression analysis to identify the impact of the variable on the adoption of e-business for the fashion industry. The study concludes that customer attitudes, customer abilities, ICT secure and awareness were the most influencing factors of adoption of e-business for the fashion industry according to the customer perspective. All previous studies referred to in this study have been carried out in the pre-COVID19 environment. The present study is also significant since the study also considers the effects of the pandemic. The study argues that the contradictory nature observed in perceived ease of use and perceived risk, security, and privacy concerns which were well established in previous studies is caused by the pandemic. The study was also significant since computer and internet literacy has not been tested in the Sri Lankan context in the near past and leads for recommendations that would enhance e-business to the successful fashion industry.Publication Embargo Occupational stress and its impact on employee health and organization: with reference to hotels based in central province Sri Lanka(2020) DASSANAYAKE, T.D.M.P.B.Work – Related / Occupational stress has been a global concern in the hospitality industry and literature. Regardless of the massive growth in the Sri Lankan hospitality industry very little is known on the area of occupational stress among employees and how it can impact the overall organizational performance. From the study, it was discovered that mainly five cases where it proved to be the reason for employee stress and how it impacts their day-to-day routines. Hoteliers indicated that they experience problems with anger management in the workplace, headaches, and the inability to focus on the day-to-day operations because of poor management, work environment issues, personal problems, and training problems which are acting as the activation key to occupational stress among hoteliers. Top management of hotels / managers most definitely should start to address the issues which are related to occupational stress. Finally, hoteliers are encouraged to have a change in the way they work daily by adding activities like Exercise, rest, sleep, nutrition plans etc., which allows them to relax their mind and increase productivity in their daily routines.Publication Embargo Sri lanka institute of information technology factors influencing the adoption of cloud computing for smes in Sri lanka(2020) Sandamali, N.L.G.N.Cloud computing is a computing paradigm provides many advance computing services for organizations via internet on pay- for- use based. This paper examined the multiple factors influence the adaption of cloud computing for SMEs in Sri Lanka. The research model developed by combination of diffusion of innovation (DOI) theory and technological, organizational and environmental (TOE) framework. Data were collected from 87 SMEs in Sri Lanka by online survey and analyzed using Pearson correlation coefficient and multiple linear regression methods. Six main hypotheses were tested with three sub- hypotheses. Results were shown that relative advantage, complexity, top management support, and technology readiness were positively influenced and regularity support and competitive pressure were not positively influenced for the cloud adaption for SMEs in Sri Lanka.Publication Embargo An investigation on factors affecting the adoption of technological advancements in garment industry of Sri Lanka(2020) PERERA, D. D. K.Sri Lanka's largest manufacturing industry, serving as the country's principal export earner and the largest employer in the industrial sector, is the garment manufacturing industry. Computerbased technology will be required to be competitive in the market. In recent years, there has been a technical shift in the design and manufacture of apparel to meet client demand for fastchanging fashion garments. Business must react fast to the fast-moving business environment and the firm performance increases only through quick adoption to technological advancement. The main objective of this study is to investigate the factors effecting technological advancement in the garment industry of Sri Lanka. A research gap exists as this aspect of the garment industry has not broadly been tested before in Sri Lankan context. The methodology is quantitative and an online questionnaire to collect data has been distributed among the employees of Sri Lankan garment industry. The results are based on two regression models. The results portray that technical training, employee commitment and management commitment has a significant positive impact on adoption to technological advancement. Also, the results depict that the impact of employee commitment on adoption of technological advancement is moderated by gender. Therefore, these results provide new insights to the employers as it illustrates the aspects that they should be focused on to adopt to technological advancement. Furthermore, these results are important to investors of the garment industry in making their decisions, government to implement relevant policies and procedures in developing the garment industry and especially to management of the organizations of the garment industry to establish and create the appropriate working environment to motivate the employees towards adoption to technological advancement.Publication Embargo Examine the impact of service quality on tourist satisfaction in hotel industry in Sri Lanka(2021-11) RATHNAYAKE, R.R.M.T.R.T.The service quality is most important factor in any service-related business. The hotels have big role to play in service quality aspect to meet the customer requirements. Therefore, the hoteliers should find ways to provide excellent and quality services and other facilities to their customers and stand out among the rivals. Service quality creates direct impacts on the guest return behaviour and company profit in the long run. In recent years, the hotel industry in Sri Lanka has become highly competitive and challenging. Most of the hotels getting customer complaints due to not providing quality services to their customers. The purpose of the study was to investigate the impact of service quality on tourist satisfaction in the hotel industry in Sri Lanka with reference to Asia Leisure hotels. The SERVQUAL model has been applied to detect the quality improvement areas and tourist satisfaction based on five dimensions such as tangibility, reliability, responsiveness, assurance, and empathy. This research adopted a quantitative approach and as the study mainly focused on testing the hypotheses, the deductive research approach was applied. Data were collected from 376 respondents which consisted of 34 fivepoint Likert scale questions, using a stratified random sampling technique. The collected data were analyzed by using SPSS version 26. The impact of the service quality on tourist satisfaction has been studied by applying the Pearson correlation coefficient and regression analysis. The findings revealed that the service quality dimensions have different aspect in influencing tourist satisfaction. Assurance illustrates strongest impact on tourist satisfaction with having the highest beta coefficient value, followed by empathy, tangibility, reliability and responsiveness. This study will help managers of Sri Lankan hotels to identify the service quality areas that need to be improved and assist in related decision making to enhance tourist satisfaction.Publication Embargo The impact of the traditional vs digital marketing tools during the covid-19 outbreak, in the service market performance in Sri Lanka(2021-11) Pranavan, R.The researcher developed this study using a practical subject that was faced by Dialog Axiata PLC. The issue is mainly identified as a constant issue and mainly engaged with the Covid outbreak. Through the identification of the problem, the researcher outlined research questions and research objectives of the study. Previous articles which were published by scholars were used to outline the study and the conceptual framework of the study developed using specific articles. The researcher outlined the hypothesis of the study referring the conceptual framework of the study and researcher used only quantitative method as the research method of the conducted study. The target sample of the study was 200 and all responses were collected using a developed google form. The researcher used the SPSS software as the premiere analytical tool of the study and all the analysis was conducted mainly using that software. Through the analysis, the researcher found that, all independent have positive correlations with the dependent variable and it shows the positive relationship with all variables. The digital marketing tools has the highest correlation value with the performance of the firm. However, both variables have positive moderate relationship with the dependent variable of the study. In the consideration of significant impact, both variables are significantly impacting on the performance of the Dialog Axiata PLC.
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