Business School Q1
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Publication Embargo Impact of Political Corruption on International Tourism Demand: A Panel Data Analysis of 22 Asian Countries(University of Nigeria Department of Mass Communication, 2026-06-01) Weerasinghe, P; Bandara, C; Indrapriya, A; Jayasekara, K; Yapa, S.R; Dayapathirana, NBackground: Tourism serves as a critical driver of international economic activity, particularly for developing nations that rely on the sector for employment generation and foreign exchange earnings. However, tourism performance varies significantly across jurisdictions, suggesting that institutional factors, such as political corruption, may play a decisive role in shaping industry outcomes. Objective: This study investigates the impact of political corruption on tourism demand across Asia. Specifically, it seeks to determine whether, and to what extent, corruption levels significantly deter international tourist arrivals in these countries. Methodology: Adopting a quantitative research design, the study utilises panel data analysis covering 22 Asian countries from 2002 to 2020. Simple linear regression models were employed to examine the relationship between political corruption indices and international tourism demand. Results: The findings reveal a statistically significant negative relationship between corruption and tourism demand. The regression analysis demonstrates that higher levels of perceived corruption are associated with a marked decrease in tourist inflows. Although the model exhibits relatively low explanatory power, the consistency and significance of the negative effect indicate that corruption is a critical institutional determinant of tourism performance. Conclusion: The study concludes that political corruption is a major deterrent to the growth of the tourism industry. Reducing institutional uncertainties and curbing corrupt practices are essential prerequisites for countries aiming to enhance their competitiveness and attract international visitors. Unique Contribution: This research contributes to the intersection of governance and tourism literature by providing long-term empirical evidence from the Asian context. It highlights the importance of institutional quality as a primary factor in the patterns of international tourism flows. Key Recommendation: Governments and policymakers in the Asian region should prioritise anti-corruption reforms as a strategic tool for tourism development. Strengthening institutional transparency and reducing political risks will create a more favourable environment for international travellers and foster sustainable economic growth.Publication Open Access Fast Fashion’s Waste Crisis: A Systematic and Bibliometric Review of Global Evidence (2015–2025)(University of Nigeria Department of Mass Communication, 2026-06-01) Dayapathirana, N; Siriwardhane, D; Galdolage, S; Ranasinghe, ABackground: The rising prominence of the fast fashion business model has generated significant concerns regarding textile industry waste and the availability of mitigation strategies. Analysing the consumption patterns driven by fast fashion is essential to determining their long-term environmental impacts. Objective: This study aims to synthesise existing research on fast fashion, textile waste, and sustainability to identify the principal areas of academic inquiry and research trends over the last decade. Methodology: The research analysed 124 articles indexed in Scopus between 2015 and 2025. Following the PRISMA protocol, a bibliometric analysis was conducted to determine publication trends, key authors, and dominant thematic clusters within the identified literature. Results: Three primary research domains were identified: 1) consumer behaviours, motivations, and psychological drivers; 2) environmental impacts of fast fashion; and 3) circular economy principles and sustainable consumption strategies, including industrial interventions. Unique Contribution: This study provides a comprehensive overview of the fast fashion and textile waste literature, filling an existing gap by establishing a wide-ranging research agenda that bridges the divide between consumer psychology and waste management. Conclusion: While sustainable fashion is an accelerating research field, a significant gap remains between theoretical research and the practical application of sustainable consumption and waste disposal models in the fast fashion sector. Key Recommendation: Future research should explore the interconnectedness of consumer purchasing habits, textile disposal behaviours, and the efficiency of existing waste management infrastructures to foster a truly circular economy.Publication Open Access The impact of video game addiction on aggressive behaviour among tertiary students in Sri Lanka(Discover, 2026-01-30) Fonseka, W.Y.S; Hathurusinghe, B. M; Weerarathna, R,S; Rathnayake, R. M. N. M; Samindika, H, R.T; Ramasingha, L, T.D; Jayasuriya, N,U; Kumarapperuma, C; Dayapathirana, NThis research examines the impact of video game addiction on aggressive behaviour of tertiary students in Sri Lanka. Video game addiction, with its potential adverse impacts has raised concerns among the public, especially regarding its link to aggressive behaviour. Data was gathered from a sample of 382 undergraduates of local non-state universities selected employing cluster sampling technique to examine the correlation between video game addiction and aggression. The survey was conducted to collect data on video game addiction and aggression. Research findings reveal how gaming addiction leads to aggressive behaviour in addicted gamers indicating a strong positive relationship between video game addiction and aggressive behaviour. Therefore, researchers recommend balanced time management practices between game usage and other daily essential activities and promoting awareness about negative behavioural implication of game addiction. It is expected that this study provides insights to stakeholders including teachers, parents, and administrators to better understand the effects of video game addiction, and mitigation strategies to minimise the negative impact on students’ behaviour.Publication Embargo Building tomorrow’s sustainable tourism today: analyzing tourists’ perceptions through online reviews(Emerald Publishing, 2025-08-12) Jagoda, J; Jayasuriya, N; Dayapathirana, Nurpose Sustainable tourism enhances environmental sustainability, cultural integrity and community well-being, fostering accountable travel experiences. The narrow profit margins in Sri Lanka’s tourism sector necessitate strategies that meet tourists' needs amid market volatility. This research investigates key challenges and solution approaches for sustainable tourism to help Sri Lanka position its tourism industry as a global leader. Design/methodology/approach The research extracted data by reviewing Sri Lankan tourist destinations posted on leading travel websites. An analysis of the quantitative content involved binary coding, optimal scaling and path analysis, using a sample of 384 participants. Findings The research uncovered six main factors, including government responsibilities, social enhancement, destination management, environmental preservation, cultural preservation and service quality. The six key recommendations for improving beach tourism include reasonable pricing, adequate law enforcement, pollution control and measures for protecting tourist attractions, animals and cultural heritage. Research limitations/implications This study is limited to content analysis of online tourist reviews and may not capture the perspectives of all stakeholders, suggesting the need for future multi-source qualitative research. Practical implications The findings provide actionable insights for tourism authorities and service providers to improve destination management, pricing transparency and service quality, thereby aligning with sustainable tourism goals. Social implications The study emphasizes the importance of inclusive tourism strategies that protect cultural heritage and promote community participation. Originality/value The research has established a quantitative method for studying sustainable tourism perspectives among tourists. This study will guide public sector and industrial organizations in their resource management decisions.Publication Embargo Exploring the Usage of AI Tools in Education: Insights from Gen Z Undergraduates in Sri Lanka(University of Nigeria Department of Mass Communication, 2025-06-02) Nishshanka, N; Karunarathna, N; Dayapathirana, N; Karunarathna, R. V; Hewage, H. K; Anthony, PBackground: This study investigates the patterns of use and adoption of AI tools in Sri Lanka, with a special emphasis on Generation Z undergraduates who will enter the industry next. As AI is an emerging technology, how this generation interacts with and enriches knowledge through AI tools becomes a vital area of concern. Objective: To identify key subjective factors influencing the adoption and usage of AI tools in education among Gen Z undergraduates in Sri Lanka. Methodology: This study employs qualitative research methods, specifically semi-structured interviews, to gather insights from 18 university students across various disciplines. Thematic analysis was used to identify recurring themes related to undergraduates' subjective experiences, benefits received, and attitudes, for which MAXQDA is used as the analytical software. Results: The findings demonstrate four key subjective factors that influence adoption and usage, such as academic work, awareness and adoption, challenges and risk, and helpful and supportive factors. The frequently used AI tool in Sri Lanka was noted as ChatGPT, which showed a high usage pattern in the analysis. Conclusion: Understanding the usage patterns and adoption factors helps the community use AI tools effectively, as it makes them aware of the risks and helpful factors. Also, the facilities that aid in adopting these AI tools could elevate the efficiency of their usage by making many students, future undergraduates, AI developers, and educational institutions aware of its benefits. Unique Contribution: This research provides insights for future research by helping to understand the usage of emerging AI tools among Gen Z undergraduates in a developing country like Sri Lanka. The findings can be applied to understanding different generations and emerging generations, such as Generation Alpha.Publication Open Access Does social media information credibility influence social commerce purchase intention of skincare products? Evidence from Facebook(Public Library of Science, 2025-10-22) Ranjith, P; Nisansala, S; Jayasingha, N; Weerasekara, K; Wisenthige, K; Dayapathirana, NSocial commerce is transforming consumer purchasing behaviours by blending social media interactivity with e-commerce functionalities, and most purchases today are evidently facilitated through social media platforms with ease. Recognising the importance of credibility in skin-related purchases, this study aims to examine how social media information credibility factors, specifically source credibility and electronic word of mouth (e WOM) credibility, influence consumers’ purchase intentions for skincare products on Facebook, considering the mediating roles of trust in online communities and perceived privacy risk. Primary data were collected through a structured survey from 384 skincare purchasers who made their purchases via Facebook, and the model was tested using structural equation modelling (SEM). Further, the results reveal that source credibility, e WOM credibility, and trust in online communities positively influence social commerce purchase intention (SCPI), while perceived risk has a negative effect. Trust in online communities also reduces perceived risk and mediates the relationship between information credibility and purchase intention. Hence, these findings highlight the pivotal roles of trust and risk perceptions in shaping online consumer behaviour in the social commerce space, especially within the skincare market. The study emphasises the need for businesses to leverage credible information sources and build trustworthy online communities to enhance consumer confidence and engagement. Moreover, it contributes to the growing literature on social commerce by offering insights from an emerging market context, Sri Lanka, and suggests future research into broader dimensions of credibility and cultural comparisons to deepen the understanding of social commerce.Publication Open Access Restoring life expectancy in low-income countries: the combined impact of COVID-19, health expenditure, GDP, and child mortality(BioMed Central Ltd, 2025-03-06) Karunarathne, M.; Buddhika, P; Priyamantha, A; Mayogya, P; Jayathilaka, R; Dayapathirana, NBackground: Life expectancy is a vital indicator of a country’s health and progress. Low-income countries face uncertainty regarding the long-term impact of the COVID-19 pandemic, driven by health expenditure levels, concerns over rising child mortality rates, and decreasing per capita income. These factors challenge life expectancy and demand urgent attention. This study aims to identify patterns, challenges, and opportunities to improve life expectancy in these countries through better health policies and resource allocation. Methods: The research investigates the impact of the COVID-19 pandemic, health expenditure, per capita income, and child mortality rates on life expectancy in low-income countries. By examining 22 years of data from 20 countries, using a comprehensive dataset from the Our World in Data database, this study employs panel regression and time series analysis to explore how these factors influence life expectancy. Results: The findings indicate a significant negative effect of COVID-19 on life expectancy, while health expenditure and per capita income show a positive impact. Conversely, child mortality rates exert a negative effect on life expectancy in low-income countries. Conclusion: This research contributes to the existing body of knowledge by analysing how COVID-19, health expenditure, per capita income, and child mortality collectively affect life expectancy in low-income countries. The insights gained may inform policymakers and health consultants about the need for targeted interventions, prioritising healthcare investment and child health. By addressing these critical areas, it may be possible to improve life expectancy and overall health outcomes, thus contributing to global health equity. © The Author(s) 2025.