Business School Q1

Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/5287

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Author: search.filters.author.Jayathilaka, RSubject: search.filters.subject.Sri Lanka

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    PublicationOpen Access
    Unveiling the challenges: exploring start-up hurdles faced by small and medium-sized enterprise entrepreneurs in Sri Lanka
    (https://www.nature.com, 2025-03-30) Gankandage, A; Jayathilaka, R
    This study specifically focuses on the factors contributing to start-up failures in the SME sector in Sri Lanka, with particular emphasis on the educational, socio-cultural, economic, and psychological variables that affect entrepreneurial outcomes. The primary objective is to identify and analyse the factors contributing to these failures. Data collection involved interviews, telephone surveys, and online questionnaires. Given that the dependent variable categorises outcomes as either success or failure, a Probit regression model, was deemed the most appropriate analytical method. The findings reveal significant impacts of educational and economic factors on start-up failures in the SME sector. Additionally, psychological, and socio-cultural factors were found to influence these failures. Most participants recommended integrating entrepreneurship and skill development topics into the O/Level and A/Level curricula. Based on these insights, this study proposes several policy recommendations. It suggests that policymakers improve the education system to meet the country’s educational needs more effectively. It also recommends that family members, society, and religious leaders receive education pertaining to start-up development. Furthermore, it advises policymakers and financial institutions to align more closely with entrepreneurial needs to prevent business failures. Lastly, the study emphasises the importance of educating entrepreneurs on maintaining a motivated and positive attitude, addressing the fear of loss, and understanding the psychological aspects of business management. Building upon the brief overview in the abstract, the following introduction lays the foundation for our study, elaborating on the economic concepts and contextual background.
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    PublicationOpen Access
    Security matters: Empowering e-commerce in Sri Lanka through customer insights
    (Springer Nature, 2024-12) Jayathilaka, R; Udara, I
    In the fast-paced, post-COVID digital world, e-commerce presents promising prospects for significant advancement. However, customers often feel uncertain due to persistent concerns about the robustness of security measures safeguarding e-commerce platforms. The primary objective of our study was to identify factors affecting the security of e-commerce platforms based on the perceptions of Sri Lankan customers. This research was conducted using data collected from Sri Lankan e-commerce users via both online and offline surveys. An ordered probit regression model was utilised, demonstrating that transaction security, privacy, vendor system security, and platform quality positively impact the perceived security of e-commerce. The e-commerce industry in Sri Lanka is expected to see growth and an increased user penetration rate. The findings of this study are anticipated to assist e-commerce business owners and policymakers in addressing critical security issues, namely vulnerabilities in transactional security, low privacy, inadequate system security, and poor e-commerce platform quality. These improvements are expected to build trust and credibility among consumers, maximising e-commerce success.