1st International Conference on Sustainable and Digital Business [ICSDB] 2022
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Publication Open Access Challenges of Mobility and Access to Transport for People with Visual Impairment and Blindness: An Exploratory Study(Emerald Publishing, 2022-12-01) Suraweera, T; Bandara, S; WickramaArachchi, C; Perera, DThe ability to move around to get things done to fulfill one’s wants, and needs is critical for independent living, irrespective of his or her age or existence of impairments or disabilities. Safe and efficient mobility with confidence is widely recognized as influential factors of the positive wellbeing of persons with visual impairment and blindness. Inability to confidently move around pushes persons with visual impairment and blindness to a risk of social exclusion. Even though research into this area is significant, such research in developing countries like Sri Lanka is quite limited. While aiming at bridging the said knowledge gap, this research intended to explore challenges and obstacles of mobility and transport experienced by people with visual impairment and blindness in Sri Lanka. This study adopted a qualitative method through in-depth interviews. Fifteen persons with visual impairment and blindness were purposively chosen to represent a wide range of social and economic boundaries and interviewed in May-August 2021. With the prior consent of respondents, interviews were recorded and transcribed. The interview transcriptions were analyzed using a thematic approach. Data triangulation was done through focus group discussion and observation methods. The results confirmed that persons with visual impairment and blindness confronted challenges and obstacles in mobility and transport that is discussed in six themes: deficient infrastructure, access to information, improper attitudes of sighted persons, service provider issues, personal attitudes, and support. The findings urge the importance of implementing the existing provisions while introducing relevant public policies and social awareness.Publication Open Access The Role of Green Supply Chain Practices on Environmental Sustainability(Emerald Publishing, 2022-12-01) Dassanayake, A; Gamaarachchi, T; Ranathunge, I; Karunarathna, N: In the past decade environmental sustainability is one of the major considerations in supply chains all around the world. With noticeable environmental changes, companies couldn’t look past the negative environmental impact of their supply chains. Many customers expect companies to adhere to these sustainable practices to achieve sustainability, not only in the environmental aspect but also in the social aspect as well. The main purpose of the study was to conduct an in-depth analysis on Green Supply Chain Practices (GSCP) and how this environmental sustainability can be achieved through this concept and how Sri Lankan companies embed GSCP into their supply chain to reduce environmental impact. For this, supply chain phases such as procurement, manufacturing, transportation, warehousing, and reverse logistics were considered when developing the framework for the study. In each of these stages it focuses on how the companies can use GSCP to reduce energy consumption, water usage, reduce waste and emissions of the supply chain. The data were collected from Sri Lankan manufacturing companies by referring to secondary sources. Gathered data were analyzed using the narrative analysis method and furthermore the study findings indicated that there is a positive effect on environmental sustainability by the implementation of GSCP.Publication Open Access Social Media Organic Promotions for Online Entrepreneurs(Emerald Publishing, 2022-12-01) Amarasinghe, S.K.D.K.C.S; Rinas, M.R.M; Jayasuriya, N; Shamila, PAs the theory of marketing has expanded and new methods of market orientation have arisen, marketers have been increasingly focusing on identifying their customers. This has assisted in the collection of massive quantities of data for businesses to improve the efficiency of their Facebook marketing. This study's goal is to investigate the factors impacting the Effectiveness of Facebook Organic Promotions. Organic promotions are effective when marketers follow best practices. Therefore, this research focused on the techniques and skill sets that should be practiced by Sri Lankan Facebook entrepreneurs to bring out the most reaches of Facebook business pages. The sample of this research is Facebook users with a total of 384 and the research has used the Convenience sampling technique. This research has used primary data collection, which has been gathered via questionnaires. This research has used the multiple linear regression analytical technique. In this research Caption and Content both have a positive and significant relationship with the Effectiveness of Facebook organic promotions.Publication Open Access Effects of Media Richness and Verbal Interactivity on Consumer Engagement(Emerald Publishing, 2022-12-01) Wimanthika, K; Wisenthige, K; Rathnayake, K; Edirisooriya, D; Cadir, I; Abeysekara, AMany brands are interested in their public profiles because they highlight the value of actively engaging in overall social media interactions in establishing their brand within and between consumers. As today's fashion customers have more choice and understanding, this provides a challenge to companies in terms of client loyalty. Fashion and clothing manufacturers are increasingly conscious of the link between brand recognition, fashionrelated conversations, and future purchasing behaviour. The emphasis of this study is on fashion brands' successful customer-engagement marketing techniques through Instagram. This study looks at the most up-to-date consumer engagement that takes place on Instagram with the variables of media richness and verbal interactivity. Basically, the entire research that has been carried out is based on Morgan table 384 and incorporates pages of 14 specific brands with more than 50k followers. The result was generated using multinominal logistic regression to analysis data. The findings show that, among the variables chosen, media richness has a greater influence than verbal interactivity. When examining each variable separately, it becomes clear that the media richness variable has a greater engagement rate for edited photos than for actual photos, carousels, and videos. The main objective of the study is to realise the increase of consumer engagement through the above-mentioned independent variables. Empirical studies were uncovered defining how modern marketing communications connect brands into customer perception, while claiming more investigation. In addition, this research article investigates the usage of Instagram for penetrating consumer interaction in the context of social media platforms.Publication Open Access Assessing the Effectiveness of Curbside Pickup Process in Sri Lankan Restaurant Industry(Emerald Publishing, 2022-12-01) Godakumbura, K. E; Kasthuriarachchi, SPandemic situation pushed people to explore many different paths to fulfill their basic requirements. Generally pandemic did a considerable progress to enable ecommerce/online capabilities on almost every supplier/producer. People tried the benefit of contactless delivery services and pickup options. As a result, most of the western countries get used to help their grocery shopping and food ordering with curbside pickup. Existing research found some limitations in online delivery methods. This research used actual data collected through survey questionnaires from customers who are using online ordering applications and accordingly descriptive and inferential statistical data has been used to conduct the data analysis. Throughout the research findings, there were strong positive relationships identified in Efficiency, Time, and Convenience factors with curbside pickup. Also, moderate strong positive relationship between Cost and Curbside pickup. This research concludes that the effectiveness of curbside pickup method has positive influence with the variable factors. In future curbside pickup will illuminate the existing issues related to the ongoing online delivery methods.Publication Open Access Operation Flexibility Focused Capability Impact on Supply Chain Risks in Sri Lankan Courier Companies(Emerald Publishing, 2022-12-01) Kendangamuwa, J.K; Senanayake, T.V; Jayasundara, I.H; Botheju, I.U; Madhavika, W.D.N; Weerarathna, R.SThis study primarily looks at how operation flexibility focused capability impacts supply chain risks in the Sri Lankan courier sector in the industry 4.0. This is meant to measure both the good and bad effects that operation flexibility focused capability has had on Sri Lankan courier companies. This research gives the reader, some important information and ideas that they can use to reduce any negative effects or improve their ability to innovate in logistics. Also, this study will look into a number of ways to reduce supply chain risks caused by operation flexibility focused capability. This research paper discusses about how operation flexibility focused capability impacts on the company side, risks on the customer side, and the environment side risks. Also, based on the research model and hypothesis, researchers estimated that operation flexibility focused capability has a statistically significant effect on company side risks, customer side risks, and environmental side risks. A thorough review of the literature and a questionnaire survey with managers and executives in the Sri Lankan courier industry were used to collect data for the research paper. A sample population of 60 courier companies were selected from the Registrar of companies and based on the morgan’s table, 52 courier companies were selected as the sample size. Simple random sampling was used as the sampling technique to derive the sample size. Smart PLS (Partial Least Square Method) version 4 was used to validate the sample data collected for the research paper through an empirical analysis of the questionnaire survey data.Publication Open Access Factors Influencing Digital Transformation Success: A Study on a Sri Lankan Commercial Bank(Emerald Publishing, 2022-12-01) Madanayake, S; Yapa, S. RThe purpose of this research was to identify the most influencing factors to the success of Digital Transformation (DT) journey of a commercial bank in meeting the digital savvy, dynamic customer demand in the banking business. The study has focused on the predominant stages of DT, various theoretical models related to DT, the influence of the DT over banking industry, benefits, challenges, and barriers of DT along with various internal factors influencing success of DT. The expansion of the DT phenomenon at national level over the years with the regulatory influence has urged Commercial Banks to digitally transform to be in the competition. The low success rate reported consistently for a considerable period in the selected commercial bank was identified as the research problem for the study. The respondents have been selected from the population of managerial level employees and the scaling down of DT success had been concentrated on the empirically used “Digital Maturity Model”. The conceptual framework consists of four independent variables contributing to DT success most cautiously selected by researcher from the previous literature on the higher frequency in simultaneous research. The Author recommends the strategies and measures to increase the low success rate reported in the DT initiatives of the Banks such as (1) Recognizing change and urgent response (2) Strategic alignment (3) Reinvigoration of culture (4) Training and upskilling workforce (5) Business perspective technology disruption (6) Significance on data culture and (7) Digital product development. The research significantly covers the theoretical gap in the DT discipline in local context and by assessing the internal factors subject to inside-out approach anticipating making a reference to support sustainable future growth in the digital business in the banking industry despite the limitations of individuals researching on a typical discipline like DT.Publication Open Access Effect of Social Media Influencers’ Attributes on Customer Purchasing Behavior in Sri Lankan Context (Special References to Facebook and Instagram)(Emerald Publishing, 2022-12-01) Bandara, G; Jayasuriya, N; Nimnajith, M; Withanage, N; Fernando, K; Jayawardana, SThis study aims to identify how social media influencer’s attributes can be useful to tune the customer purchasing behavior. Since social media influencer highly affects the day-to-day life of people, he/she highly impacts on decision making of customers to purchase products in the market. Therefore, it is essential to identify how these significant attributes support him/her to influence on customer purchasing behavior. Through the literature, attractiveness, expertise, prestige, follower base, and trustworthiness are identified as major attributes and are considered as independent variables, while customer attitude and customer mimicry desire act as the mediating factors of the relationship between these attributes and customer purchasing behavior. The research is designed as a quantitative study and primary data were collected from a sample of 405 participants through questionnaire. All the Facebook and Instagram users in the country are considered as the population. Reliability and validity of data are ensured through pilot test and data were analyzed through factor analysis, correlation analysis developing multiple regression models and hypothesis testing. Considering the findings, all the attributes show positive correlation, and all the correlations are significant at the point of P = 0.001. The conceptual framework is acceptable since all the hypotheses are supported. The conclusion is that there is a positive and significant impact of social media influencer’s attractiveness, expertise, prestige, follower base, and trustworthiness on customer purchasing behaviour while customer attitude and customer mimicry desire act as mediators. Policy implication of the study is to identify the suitable social media influencer and determine the criteria for selecting the social media influencer for social media marketing. The selected influencer will highly support the company by marketing its products and ensuring the customer attraction. He can apply these results and improve his follower base earning more through effective marketing campaigns. Hence, he can ensure high demand for the product, maintain competitiveness, and contribute to profit maximization. Novelty of the study is that it shows the significance of social media influencer’s attributes on social media marketing. By utilizing these attributes, he can attract new customers, retain existing customers, change customer perception towards the brand. Eventually, he will cause the brand to become the market leader.Publication Open Access Factors Influencing University Riots: A Study on a Few Selected Sri Lankan Universities(Emerald Publishing, 2022-12-01) Mendis, A; Yapa, SThis study is conducted to understand the factors influencing student university riots in a few selected universities in Sri Lanka. The aim of the research is to identify factors that impact and cause student riots in the Sri Lankan context. Student riots are the cause of many violent and uncontrollable events that affect both universities and the public. This study will provide quantitative analysis to identify the factors that influence that cause student riots within Sri Lankan universities. This area has been studied within the Sri Lankan context, but very limited factors were found that generally cause student unrest. Some of these factors found in Sri Lankan studies that were factors that caused student unrest were differences in ethnicities, extremist ideologies, and social networking. For the data collection and analysis, a questionnaire will be distributed among 375 students in various public universities in Sri Lanka with a focus on the Western Province which consists of three districts: Colombo, Gampaha, and Kalutara. This research will potentially help academic policy makers to understand their student bodies more and create more effective policies to mitigate student unrest by understanding identified factors that influence student university riots in Sri Lanka.Publication Open Access Impact of Terminal Handling Charges on the Performance of Non Vessel Operating Common Carriers with Special Reference to the 2013 Government Regulation(Emerald Publishing, 2022-12-01) De Silva, M; Vilasa, S; Bandara, A; Weerasekara, H; Karunarathne, N; Galappaththi, K: Before the imposition of the regulation, terminal handling charges for containerized cargo were included in the all-inclusive freight listed in the bill of lading and were recovered from consumers at discharging ports. Since the regulation's implementation in 2013, terminal handling charges for containerized cargo can only be recovered from the contractually obligated party to pay them, not from the consumers. In this study, the researchers argue that the former is easier to execute because even though the government has implemented these regulations to secure the consignees and shippers, there are many negative impacts of the regulations on the non-Vessel operating common carriers, as well as indirect impact on the whole shipping industry and the economy of the country. Thematic analysis was used to analyze the data gathered through semi-structured interviews, and thirteen initial codes were identified under three themes during the analysis. Through the findings, the researchers have examined the impact of terminal handling charges in the Colombo port on the non-Vessel operating common carriers after enforcing the 2013 government regulations, analyzed the functions of non-Vessel operating common carriers and their relationship with the major shipping lines, and last suggested the strategies to overcome the negative impact on nonVessel operating common carriers after enforcing 2013 government regulations. This study can guide future researchers and business sectors to construct their plans and processes to ensure that organizations run smoothly and consistently.Publication Open Access Impact of Social Media Influencer Marketing on Consumer Engagement: A Study on Cosmetic Consumers in Sri Lanka(Emerald Publishing, 2022-12-01) Thathsara, J. L. D; Basnayake, B.M.N.D; Ekanayake, K.M.H; Tharu, K.G.E.S; Munasinghe, A.A.S.N; Rathnayake, R. M. N. MSocial media influencer marketing has long been regarded as one of the most common and efficient ways for businesses to communicate marketing messages to their customers. Marketers are obsessed with striking the appropriate balance between their brand and the social media influencer marketing used to promote their products. This study discussed the impact of social media influencer marketing on consumer engagement in the context of the cosmetic industry focusing on social media influencer marketing toward consumer engagement in the cosmetics industry in Sri Lanka. The main findings include descriptive statistics based on the experience and opinions of the brand experts. Accordingly, semi-structured interviews with 12 cosmetics brand managers in Sri Lanka chosen through the purposive sampling technique, were used for data collection adopting a qualitative approach and using thematic analysis for data analysis. This study focused on consumer behavior toward cosmetics, consumer engagement, cosmetics categories, availability of foreign and local brands in Sri Lanka, usage of social media influencers, importance, and the ideas that surround them. NVivo software is used to analyze qualitative data. When analyzing the factors obtained via the interview and the literature, researchers were able to gather a few key findings and these key findings directly address the objective of the study. Findings showed that the brands are always being updated on what these cosmetic consumers are looking for and satisfying their needs and these brands were always concerned about what type of social media influencers they are using to promote their brands. All the brands under this study use social media and social media influencer marketing to promote their brand among cosmetic consumers which clearly shows that despite being local or foreign brands these cosmetics brands have identified that social media influencer marketing is the key factor to impact consumer engagement.Publication Open Access Organizational Culture Impact on Employee Loyalty in Private Banking Sector in Sri Lanka(Emerald Publishing, 2022-12-01) Wisenthige, K; Samarakoon, A; Lakmali, R; Samarakoon, D; Dissanayake, DCompanies now recognize the need of investing in their people if they want to continue providing solid value to their clients. This research set out to quantify how much of an effect company culture had on loyalty among private bank employees in Sri Lanka's Western Province. Employee loyalty was used as the dependent variable, while the organization's culture was examined as the independent variable along four dimensions: managerial culture, open working environment, incentives and perks, and training and development. Data was gathered by self-administered questionnaires on a 5-point Likert scale from 374 bank employees chosen via simple random sampling. The effect was evaluated by a multiple-regression study. Based on the findings, improving the openness of management choices; providing value to a person's professional development; the positive culture with opportunities will help bank decision-making and planning; associated with people-centred ideas, which guide managers and to act in the best employees' interests of stakeholders. Schedule job-related training to satisfy the employer's and workers' goals. Government and Central Bank of Sri Lanka policymakers recognize that company culture must be used to increase employee loyalty. The procedures and approaches that are decided upon to carry out the study are discussed in the section of the paper titled "Methodology” and the population as well as the sample size of this study are considered, together with the technique of collecting data, the type of data collected, and the method of analysing data. The findings of this study revealed that organizational culture has an impact on employee loyalty.Publication Open Access Parent-Child Purchasing Interaction in Pester Power of a Young Consumer(Emerald Publishing, 2022-12-01) Rupasinghe, N.S; Senavirathne, S.T; Champakamala, V.P.C.L; Ravinath, S; Jayasuriya, N; Jayasinghe, J.K.P.S.KThis study aims to elucidate the parental perspective on the parent-child purchase request interaction and pester power with regards to Fast Moving Consumer Goods (FMCG) in the context of Sri Lanka. This interpretive study helps to comprehend the experiences of respondents' children in relation to pestering. Due of the importance of the children's narrative, in-depth interviews with parents of children ages three to eighteen were used to build an interpretive theme. This request linkage and continuous level of elements influencing behavior have been almost entirely unreported till now. Contrary to earlier research, this study depicts the current parent-child purchase relationship as a positive one, and a tacit understanding and awareness of each other's obligations, techniques, outcomes, feelings, and perspectives of pester power proven to be quite beneficial.Publication Open Access The Effect of Para Social Interaction on Impulse Buying in the Field of Marketing(Emerald Publishing, 2022-12-01) Gunasekara, A; Udunuwarage, M; Senevirathne, R. E; Gregory, V; Jayasuriya, NMost marketers and salespeople focus on inciting impulsive purchases to increase sales volume using marketing principles. To advertise their offerings, marketers employ a variety of personalities and sometimes, fictional characters who can influence consumers' decisions. According to marketers, these two principles complement one another well and are successful at boosting overall sales. This study's primary objective is to determine how "Para social Interaction" influences the "Impulse Buying Behavior" of customers in Sri Lanka, with comparison to Generation Y and Generation Z. This study quantitatively investigated the actual role that PSI plays in customer decision making process by gathering data cross sectionally through a survey and analyzing data through regression analysis techniques by using SPSS software. This is one of the earliest research projects to examine the relationship between Para social influence and impulse buying in the Sri Lankan context by comparing consumers of generations Y and Z. The research is important to marketers since it identifies the strengths and shortcomings when combining PSI and impulse buying to enhance sales. The findings of this study revealed a linear link between PSI and impulse purchases, with PSI having a favorable impact on impulse purchases. Remarkably, gender does not moderate the association between PSI and impulse purchases, and there is no difference between generation Y and generation Z when it comes to purchasing impulsively under the influence of PSI.Publication Open Access Examining Drivers that Influence Mobile Banking Adoption of Small and Medium Enterprises in the Colombo District(Emerald Publishing, 2022-12-01) Chandraguptha, B.D.G.K; Menikdiwela, S.D; Madurasinghe, M.M.L.K; Kalpage, N.D; Dunuwila, V.R; Wickramarachchi, C.NMobile Banking services are popular all over the world due to the advancement of Information and Communication Technology. Mobile Banking services have a profound impact on the environment of a business according to past research. This study aimed to examine factors influencing Mobile Banking Adoption among small and medium enterprises in Colombo District. Influencing factors were identified as Perceived Ease of Use, Perceived Usefulness, Perceived Risk, and Perceived Cost. The quantitative research approach was used. The sample size for primary data collection was 56 according to the Morgan table with the help of a simple random sampling method and based on the small and medium enterprises registry published by the Ceylon Chamber of Commerce. Primary data was collected with the help of online questionnaires and data analysis was performed using the Statistical Package for the Social Sciences software. Reliability and validity tests were conducted using Cronbach’s Alpha and Kaiser-Meyer-Olkin tests and which indicates that the data is valid enough to go ahead with the analysis. According to correlation analysis, there was a positive relationship between dependent and independent variables. A multiple linear regression test was done, the model fit with an adjusted R2 value of 81.3%, and the overall model was significant. Independent variables such as Perceived Ease of Use, Perceived Usefulness, and Perceived Risk were a significant relationship with the dependent variable called Mobile Banking Adoption. Researchers decided to test the Ordinary Least Square assumptions using EViews software and confirmed the selected model’s suitability. Therefore, the statistical findings proved the researchers’ main objective had been achieved. The study would enhance the efficiency and productivity of small and medium enterprises in Sri Lanka, and it leads to enhancing the country’s economy as well as gross domestic product.Publication Open Access Can “Build-operate and transfer” be a gamechanger for the future of Colombo port?(Emerald Publishing, 2022-12-01) Leuwanduwa, H. C; Katudampe, K.T.B.P; Wijewardhana, M.A.R.H; Wikramarathna, H.A; Karunarathna, K. N. P; Thelijjagoda, SThe purpose of this research is to investigate the importance of private-public partnerships in the development of container terminals. The study will thoroughly examine the necessity of Private Public Partnerships (PPP) and its impact in increasing as well as in finding investments, when developing container terminals. We gather qualitative, statistical information & facts related to the sector from primary & secondary sources to identify & analyse elements like current and past capacities, history of handling volumes, efficiency rates, productivity, revenue etc. on various terminals established within the port of Colombo. Due to major benefit of sharing capital funding responsibility and public risk with the private sector, this analysis shows that resorting to PPP-based projects is a much healthier alternative for SLPA. In addition, the PPP spectrum serves to highlight the SLPA's efforts to develop appropriate models, such as the BOT model, in response to the growing demand for shipping line services. The SAGT & CICT, which were created as contemporary container terminals under BOT conditions, have been successful. The introduction of BOT-based investments has improved the Colombo port's performance levels and enhanced the SLPA's motivation.Publication Open Access Impact of Psychosocial Factors on Sustainability of Stock Investors’ Inclination: A Case of the South Pacific Stock Market(Emerald Publishing, 2022-12-01) Arachchige, S. CPrevious research has documented that psycho- cognitive resources and socioeconomic status have significant influences on investment behavior in financial assets. Drawing from the positive psychosocial perspective, I hypothesized that positive enterprising personality mediates the influence of individual characteristics on investment behavior. I tested this hypothesis in the Structural Equation Modeling (SEM) framework using a purposive sample of potential stock investors in Fiji. The theoretical framework and analytical procedures, I introduce here, can also be used to discover additional factors influencing investment inclination and then estimate the predictors of stock market investments in other developing countries with similar socioeconomic contexts, for example, Sri Lanka. The results revealed that four latent factors (Intuition, Education and knowledge, Sociocultural norms, and Enterprising personality) are distinct dimensions of investment inclination together with the maturity factor (Age) towards stock investments. The findings could broaden our understanding about the direct and indirect impact of psychosocial characteristics on stock market participation through positive, personal resources such as an enterprising personality. The findings will be useful for financial service providers and regulators in designing educational programs for different levels of maturity, knowledge, and education, to enhance enterprising personality qualities amongst people generally, and inculcate positive attitudes towards stock investments in the young through high school curricula and mass-awareness programs.Publication Open Access Factors Affecting Hybrid Learning Methods (Case study in One of the Leading Private Higher Education Institutes in Sri Lanka)(Emerald Publishing, 2022-12-01) Rathnayake, N; Jayasinghe, P; Dias, C; Jayamalki, A; Wickramasinghe, P; Sivaguru, RHybrid Learning (HL) become a major part of the learning style for the higher education sector in the Sri Lankan context. Hybrid learning allows for a part of the students to go to the course physically and simultaneously permitted the rest to connect the sessions utilizing video conferencing from different locations. The objective of this research study is to discover the factors affecting hybrid learning to enhance student outcome in the business faculty of one of the leading private higher education institutes in Sri Lanka. The researchers extracted the variables that affected the hybrid learners from the previous studies that investigated hybrid learning concepts. The purpose of the study was to assess the factors affecting for hybrid learning experience. The data for the study was gathered through 12 semi-structured interviews and the data were analysed by using thematic analysis. The results show that the factors affecting hybrid learning are somewhat higher than traditional techniques from the perspective of the students. In addition, based on the thematic analysis researchers have identified themes such as: learner attitudes, interactions, obstacles, and benefits of HL. Researchers determined the factors affecting hybrid learning in students' perceptions. The output of this study was helpful to recognize how students perceive the factors affecting Hybrid Learning with these significant themes in one of the leading private higher education institutes.Publication Open Access A Review on Telecommunication Frauds and Fraud Detection Techniques(Emerald Publishing, 2022-12-01) Wickramasinghe, Y; Rathnayake, P; Madumal, O; Ramzan, R; Galappaththi, KTelecommunication fraud is a serious challenge which caused billions of dollars in losses for companies and led to much distress among users. The reported number of frauds has been gradually increasing over the past few years. Hence telecommunication companies tend to use new fraud detection techniques to address the sprawling fraudulent activities. Identification of frauds and application of effective fraud detection techniques are vital for the sustainability of the telecommunication industry. It will drive the industry towards a more credible and profitable direction in the future. This study provides the first systematic literature review on telecommunication frauds and fraud detection techniques. The Prisma method was applied to systematically review the past literature. Using multiple research databases, 1117 research articles were identified, which were screened based on their relevance. 62 articles that were relevant to the study were then analysed in-depth to investigate various types of telecommunication frauds and fraud detection techniques. Results show that the time number of publications is on the rise and citations appear to be saturated at a certain level. The findings emphasise the dire need to investigate fraud happening in developing countries and effective techniques to be implemented to curb fraud. Additionally, a lack of focus on people/qualitative aspects of fraud and detection techniques was identified. The significance of the study is twofold. Researchers could use this study as a steppingstone for future research in telecommunication fraud and fraud detection techniques. On the other hand, Telecommunication companies could refer to this study for understanding fraud and in determining suitable fraud detection method.Publication Open Access Accessing Customer Perceptions on Customer Adoption of Digital Banking Platforms; Private and Public Bank Comparison in the Post COVID –19 Pandemic in Sri Lanka(Emerald Publishing, 2022-12-01) Jayakody, J. A.D.P.M; Perera, K.N.M; Perera, D.S. I; Liyana Arachchige, K.P; Dunuwila, V.R; Lokeshwara, ADigitalization plays a significant role in every country at present. When referring to the banking field, banks introduce new digitalization features to their banking customers and motivate people to do their transactions on digitalization platforms. In this study as digitalization platforms, researchers consider ATMs, electronic fund transfers, SWIFT transfers, bank credit debit cards, digital bill payments, internet transactions, digital wallets, and E-vouchers. The main objective was to investigate the customer adoption of Digital Banking (DB)platforms during the post-COVID -19 pandemic in Sri Lanka. There were six independent variables short-formed as customer perceptions and dependent variable was customer adoption. This research is based on quantitative data gathered among the Sri Lankan people scattered in rural and urban areas. Researchers collected data by distributing google questionnaires among the people using cluster sampling method. 421 responses were collected. Analysing methods were correlation, regression and researchers used the SPSS tool for the analysis part. After the data analysis, researchers found there is a significant impact on perceived ease of use, accessibility, and digital literacy towards customer adoption and there isn’t a significant impact on perceived usefulness, perceived risk, and perceived trust to words customer adoption. Researchers concluded that the result as there is a higher number of private bank customers who indicated an intention for using digital banking platforms compared to public banking usage in Sri Lanka. This study is more important to the banking field for identifying customers’ DB usage factor identification and increasing their customers' DB usage and banking people could be able to identify the reasons that customers don’t adopt digital banking in their banking activities.