1st International Conference on Sustainable and Digital Business [ICSDB] 2022

Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/3098

Browse

Filters

20222

Advanced Search

Filter by

Settings

Author: search.filters.author.Dunuwila, V.R

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    PublicationOpen Access
    Examining Drivers that Influence Mobile Banking Adoption of Small and Medium Enterprises in the Colombo District
    (Emerald Publishing, 2022-12-01) Chandraguptha, B.D.G.K; Menikdiwela, S.D; Madurasinghe, M.M.L.K; Kalpage, N.D; Dunuwila, V.R; Wickramarachchi, C.N
    Mobile Banking services are popular all over the world due to the advancement of Information and Communication Technology. Mobile Banking services have a profound impact on the environment of a business according to past research. This study aimed to examine factors influencing Mobile Banking Adoption among small and medium enterprises in Colombo District. Influencing factors were identified as Perceived Ease of Use, Perceived Usefulness, Perceived Risk, and Perceived Cost. The quantitative research approach was used. The sample size for primary data collection was 56 according to the Morgan table with the help of a simple random sampling method and based on the small and medium enterprises registry published by the Ceylon Chamber of Commerce. Primary data was collected with the help of online questionnaires and data analysis was performed using the Statistical Package for the Social Sciences software. Reliability and validity tests were conducted using Cronbach’s Alpha and Kaiser-Meyer-Olkin tests and which indicates that the data is valid enough to go ahead with the analysis. According to correlation analysis, there was a positive relationship between dependent and independent variables. A multiple linear regression test was done, the model fit with an adjusted R2 value of 81.3%, and the overall model was significant. Independent variables such as Perceived Ease of Use, Perceived Usefulness, and Perceived Risk were a significant relationship with the dependent variable called Mobile Banking Adoption. Researchers decided to test the Ordinary Least Square assumptions using EViews software and confirmed the selected model’s suitability. Therefore, the statistical findings proved the researchers’ main objective had been achieved. The study would enhance the efficiency and productivity of small and medium enterprises in Sri Lanka, and it leads to enhancing the country’s economy as well as gross domestic product.
  • Thumbnail Image
    PublicationOpen Access
    Accessing Customer Perceptions on Customer Adoption of Digital Banking Platforms; Private and Public Bank Comparison in the Post COVID –19 Pandemic in Sri Lanka
    (Emerald Publishing, 2022-12-01) Jayakody, J. A.D.P.M; Perera, K.N.M; Perera, D.S. I; Liyana Arachchige, K.P; Dunuwila, V.R; Lokeshwara, A
    Digitalization plays a significant role in every country at present. When referring to the banking field, banks introduce new digitalization features to their banking customers and motivate people to do their transactions on digitalization platforms. In this study as digitalization platforms, researchers consider ATMs, electronic fund transfers, SWIFT transfers, bank credit debit cards, digital bill payments, internet transactions, digital wallets, and E-vouchers. The main objective was to investigate the customer adoption of Digital Banking (DB)platforms during the post-COVID -19 pandemic in Sri Lanka. There were six independent variables short-formed as customer perceptions and dependent variable was customer adoption. This research is based on quantitative data gathered among the Sri Lankan people scattered in rural and urban areas. Researchers collected data by distributing google questionnaires among the people using cluster sampling method. 421 responses were collected. Analysing methods were correlation, regression and researchers used the SPSS tool for the analysis part. After the data analysis, researchers found there is a significant impact on perceived ease of use, accessibility, and digital literacy towards customer adoption and there isn’t a significant impact on perceived usefulness, perceived risk, and perceived trust to words customer adoption. Researchers concluded that the result as there is a higher number of private bank customers who indicated an intention for using digital banking platforms compared to public banking usage in Sri Lanka. This study is more important to the banking field for identifying customers’ DB usage factor identification and increasing their customers' DB usage and banking people could be able to identify the reasons that customers don’t adopt digital banking in their banking activities.