1st International Conference on Sustainable and Digital Business [ICSDB] 2022

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    PublicationOpen Access
    Impact of Psychosocial Factors on Sustainability of Stock Investors’ Inclination: A Case of the South Pacific Stock Market
    (Emerald Publishing, 2022-12-01) Arachchige, S. C
    Previous research has documented that psycho- cognitive resources and socioeconomic status have significant influences on investment behavior in financial assets. Drawing from the positive psychosocial perspective, I hypothesized that positive enterprising personality mediates the influence of individual characteristics on investment behavior. I tested this hypothesis in the Structural Equation Modeling (SEM) framework using a purposive sample of potential stock investors in Fiji. The theoretical framework and analytical procedures, I introduce here, can also be used to discover additional factors influencing investment inclination and then estimate the predictors of stock market investments in other developing countries with similar socioeconomic contexts, for example, Sri Lanka. The results revealed that four latent factors (Intuition, Education and knowledge, Sociocultural norms, and Enterprising personality) are distinct dimensions of investment inclination together with the maturity factor (Age) towards stock investments. The findings could broaden our understanding about the direct and indirect impact of psychosocial characteristics on stock market participation through positive, personal resources such as an enterprising personality. The findings will be useful for financial service providers and regulators in designing educational programs for different levels of maturity, knowledge, and education, to enhance enterprising personality qualities amongst people generally, and inculcate positive attitudes towards stock investments in the young through high school curricula and mass-awareness programs.
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    PublicationOpen Access
    Examining Drivers that Influence Mobile Banking Adoption of Small and Medium Enterprises in the Colombo District
    (Emerald Publishing, 2022-12-01) Chandraguptha, B.D.G.K; Menikdiwela, S.D; Madurasinghe, M.M.L.K; Kalpage, N.D; Dunuwila, V.R; Wickramarachchi, C.N
    Mobile Banking services are popular all over the world due to the advancement of Information and Communication Technology. Mobile Banking services have a profound impact on the environment of a business according to past research. This study aimed to examine factors influencing Mobile Banking Adoption among small and medium enterprises in Colombo District. Influencing factors were identified as Perceived Ease of Use, Perceived Usefulness, Perceived Risk, and Perceived Cost. The quantitative research approach was used. The sample size for primary data collection was 56 according to the Morgan table with the help of a simple random sampling method and based on the small and medium enterprises registry published by the Ceylon Chamber of Commerce. Primary data was collected with the help of online questionnaires and data analysis was performed using the Statistical Package for the Social Sciences software. Reliability and validity tests were conducted using Cronbach’s Alpha and Kaiser-Meyer-Olkin tests and which indicates that the data is valid enough to go ahead with the analysis. According to correlation analysis, there was a positive relationship between dependent and independent variables. A multiple linear regression test was done, the model fit with an adjusted R2 value of 81.3%, and the overall model was significant. Independent variables such as Perceived Ease of Use, Perceived Usefulness, and Perceived Risk were a significant relationship with the dependent variable called Mobile Banking Adoption. Researchers decided to test the Ordinary Least Square assumptions using EViews software and confirmed the selected model’s suitability. Therefore, the statistical findings proved the researchers’ main objective had been achieved. The study would enhance the efficiency and productivity of small and medium enterprises in Sri Lanka, and it leads to enhancing the country’s economy as well as gross domestic product.
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    PublicationOpen Access
    Effects of Media Richness and Verbal Interactivity on Consumer Engagement
    (Emerald Publishing, 2022-12-01) Wimanthika, K; Wisenthige, K; Rathnayake, K; Edirisooriya, D; Cadir, I; Abeysekara, A
    Many brands are interested in their public profiles because they highlight the value of actively engaging in overall social media interactions in establishing their brand within and between consumers. As today's fashion customers have more choice and understanding, this provides a challenge to companies in terms of client loyalty. Fashion and clothing manufacturers are increasingly conscious of the link between brand recognition, fashionrelated conversations, and future purchasing behaviour. The emphasis of this study is on fashion brands' successful customer-engagement marketing techniques through Instagram. This study looks at the most up-to-date consumer engagement that takes place on Instagram with the variables of media richness and verbal interactivity. Basically, the entire research that has been carried out is based on Morgan table 384 and incorporates pages of 14 specific brands with more than 50k followers. The result was generated using multinominal logistic regression to analysis data. The findings show that, among the variables chosen, media richness has a greater influence than verbal interactivity. When examining each variable separately, it becomes clear that the media richness variable has a greater engagement rate for edited photos than for actual photos, carousels, and videos. The main objective of the study is to realise the increase of consumer engagement through the above-mentioned independent variables. Empirical studies were uncovered defining how modern marketing communications connect brands into customer perception, while claiming more investigation. In addition, this research article investigates the usage of Instagram for penetrating consumer interaction in the context of social media platforms.
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    PublicationOpen Access
    Operation Flexibility Focused Capability Impact on Supply Chain Risks in Sri Lankan Courier Companies
    (Emerald Publishing, 2022-12-01) Kendangamuwa, J.K; Senanayake, T.V; Jayasundara, I.H; Botheju, I.U; Madhavika, W.D.N; Weerarathna, R.S
    This study primarily looks at how operation flexibility focused capability impacts supply chain risks in the Sri Lankan courier sector in the industry 4.0. This is meant to measure both the good and bad effects that operation flexibility focused capability has had on Sri Lankan courier companies. This research gives the reader, some important information and ideas that they can use to reduce any negative effects or improve their ability to innovate in logistics. Also, this study will look into a number of ways to reduce supply chain risks caused by operation flexibility focused capability. This research paper discusses about how operation flexibility focused capability impacts on the company side, risks on the customer side, and the environment side risks. Also, based on the research model and hypothesis, researchers estimated that operation flexibility focused capability has a statistically significant effect on company side risks, customer side risks, and environmental side risks. A thorough review of the literature and a questionnaire survey with managers and executives in the Sri Lankan courier industry were used to collect data for the research paper. A sample population of 60 courier companies were selected from the Registrar of companies and based on the morgan’s table, 52 courier companies were selected as the sample size. Simple random sampling was used as the sampling technique to derive the sample size. Smart PLS (Partial Least Square Method) version 4 was used to validate the sample data collected for the research paper through an empirical analysis of the questionnaire survey data.
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    PublicationOpen Access
    Assessing the Effectiveness of Curbside Pickup Process in Sri Lankan Restaurant Industry
    (Emerald Publishing, 2022-12-01) Godakumbura, K. E; Kasthuriarachchi, S
    Pandemic situation pushed people to explore many different paths to fulfill their basic requirements. Generally pandemic did a considerable progress to enable ecommerce/online capabilities on almost every supplier/producer. People tried the benefit of contactless delivery services and pickup options. As a result, most of the western countries get used to help their grocery shopping and food ordering with curbside pickup. Existing research found some limitations in online delivery methods. This research used actual data collected through survey questionnaires from customers who are using online ordering applications and accordingly descriptive and inferential statistical data has been used to conduct the data analysis. Throughout the research findings, there were strong positive relationships identified in Efficiency, Time, and Convenience factors with curbside pickup. Also, moderate strong positive relationship between Cost and Curbside pickup. This research concludes that the effectiveness of curbside pickup method has positive influence with the variable factors. In future curbside pickup will illuminate the existing issues related to the ongoing online delivery methods.
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    PublicationOpen Access
    Impact of Terminal Handling Charges on the Performance of Non Vessel Operating Common Carriers with Special Reference to the 2013 Government Regulation
    (Emerald Publishing, 2022-12-01) De Silva, M; Vilasa, S; Bandara, A; Weerasekara, H; Karunarathne, N; Galappaththi, K
    : Before the imposition of the regulation, terminal handling charges for containerized cargo were included in the all-inclusive freight listed in the bill of lading and were recovered from consumers at discharging ports. Since the regulation's implementation in 2013, terminal handling charges for containerized cargo can only be recovered from the contractually obligated party to pay them, not from the consumers. In this study, the researchers argue that the former is easier to execute because even though the government has implemented these regulations to secure the consignees and shippers, there are many negative impacts of the regulations on the non-Vessel operating common carriers, as well as indirect impact on the whole shipping industry and the economy of the country. Thematic analysis was used to analyze the data gathered through semi-structured interviews, and thirteen initial codes were identified under three themes during the analysis. Through the findings, the researchers have examined the impact of terminal handling charges in the Colombo port on the non-Vessel operating common carriers after enforcing the 2013 government regulations, analyzed the functions of non-Vessel operating common carriers and their relationship with the major shipping lines, and last suggested the strategies to overcome the negative impact on nonVessel operating common carriers after enforcing 2013 government regulations. This study can guide future researchers and business sectors to construct their plans and processes to ensure that organizations run smoothly and consistently.
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    PublicationOpen Access
    Parent-Child Purchasing Interaction in Pester Power of a Young Consumer
    (Emerald Publishing, 2022-12-01) Rupasinghe, N.S; Senavirathne, S.T; Champakamala, V.P.C.L; Ravinath, S; Jayasuriya, N; Jayasinghe, J.K.P.S.K
    This study aims to elucidate the parental perspective on the parent-child purchase request interaction and pester power with regards to Fast Moving Consumer Goods (FMCG) in the context of Sri Lanka. This interpretive study helps to comprehend the experiences of respondents' children in relation to pestering. Due of the importance of the children's narrative, in-depth interviews with parents of children ages three to eighteen were used to build an interpretive theme. This request linkage and continuous level of elements influencing behavior have been almost entirely unreported till now. Contrary to earlier research, this study depicts the current parent-child purchase relationship as a positive one, and a tacit understanding and awareness of each other's obligations, techniques, outcomes, feelings, and perspectives of pester power proven to be quite beneficial.
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    PublicationOpen Access
    Challenges of Mobility and Access to Transport for People with Visual Impairment and Blindness: An Exploratory Study
    (Emerald Publishing, 2022-12-01) Suraweera, T; Bandara, S; WickramaArachchi, C; Perera, D
    The ability to move around to get things done to fulfill one’s wants, and needs is critical for independent living, irrespective of his or her age or existence of impairments or disabilities. Safe and efficient mobility with confidence is widely recognized as influential factors of the positive wellbeing of persons with visual impairment and blindness. Inability to confidently move around pushes persons with visual impairment and blindness to a risk of social exclusion. Even though research into this area is significant, such research in developing countries like Sri Lanka is quite limited. While aiming at bridging the said knowledge gap, this research intended to explore challenges and obstacles of mobility and transport experienced by people with visual impairment and blindness in Sri Lanka. This study adopted a qualitative method through in-depth interviews. Fifteen persons with visual impairment and blindness were purposively chosen to represent a wide range of social and economic boundaries and interviewed in May-August 2021. With the prior consent of respondents, interviews were recorded and transcribed. The interview transcriptions were analyzed using a thematic approach. Data triangulation was done through focus group discussion and observation methods. The results confirmed that persons with visual impairment and blindness confronted challenges and obstacles in mobility and transport that is discussed in six themes: deficient infrastructure, access to information, improper attitudes of sighted persons, service provider issues, personal attitudes, and support. The findings urge the importance of implementing the existing provisions while introducing relevant public policies and social awareness.
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    PublicationOpen Access
    Factors Affecting Hybrid Learning Methods (Case study in One of the Leading Private Higher Education Institutes in Sri Lanka)
    (Emerald Publishing, 2022-12-01) Rathnayake, N; Jayasinghe, P; Dias, C; Jayamalki, A; Wickramasinghe, P; Sivaguru, R
    Hybrid Learning (HL) become a major part of the learning style for the higher education sector in the Sri Lankan context. Hybrid learning allows for a part of the students to go to the course physically and simultaneously permitted the rest to connect the sessions utilizing video conferencing from different locations. The objective of this research study is to discover the factors affecting hybrid learning to enhance student outcome in the business faculty of one of the leading private higher education institutes in Sri Lanka. The researchers extracted the variables that affected the hybrid learners from the previous studies that investigated hybrid learning concepts. The purpose of the study was to assess the factors affecting for hybrid learning experience. The data for the study was gathered through 12 semi-structured interviews and the data were analysed by using thematic analysis. The results show that the factors affecting hybrid learning are somewhat higher than traditional techniques from the perspective of the students. In addition, based on the thematic analysis researchers have identified themes such as: learner attitudes, interactions, obstacles, and benefits of HL. Researchers determined the factors affecting hybrid learning in students' perceptions. The output of this study was helpful to recognize how students perceive the factors affecting Hybrid Learning with these significant themes in one of the leading private higher education institutes.
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    PublicationOpen Access
    Factors Influencing University Riots: A Study on a Few Selected Sri Lankan Universities
    (Emerald Publishing, 2022-12-01) Mendis, A; Yapa, S
    This study is conducted to understand the factors influencing student university riots in a few selected universities in Sri Lanka. The aim of the research is to identify factors that impact and cause student riots in the Sri Lankan context. Student riots are the cause of many violent and uncontrollable events that affect both universities and the public. This study will provide quantitative analysis to identify the factors that influence that cause student riots within Sri Lankan universities. This area has been studied within the Sri Lankan context, but very limited factors were found that generally cause student unrest. Some of these factors found in Sri Lankan studies that were factors that caused student unrest were differences in ethnicities, extremist ideologies, and social networking. For the data collection and analysis, a questionnaire will be distributed among 375 students in various public universities in Sri Lanka with a focus on the Western Province which consists of three districts: Colombo, Gampaha, and Kalutara. This research will potentially help academic policy makers to understand their student bodies more and create more effective policies to mitigate student unrest by understanding identified factors that influence student university riots in Sri Lanka.