Research Publications Authored by SLIIT Staff
Permanent URI for this communityhttps://rda.sliit.lk/handle/123456789/4195
This collection includes all SLIIT staff publications presented at external conferences and published in external journals. The materials are organized by faculty to facilitate easy retrieval.
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Publication Open Access Tourism and economic growth: A global study on Granger causality and wavelet coherence(PLoS ONE, 2022-09-12) Wijesekara, C; Tittagalla, C; Jayathilaka, A; Ilukpotha, U; Jayathilaka, R; Jayasinghe, PThis paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes significantly to economic growth and vice versa. Developing trade across most of the regions appears to be a major influencer in the study, as a bidirectional association exists between trade openness and economic growth. Additionally, all regions other than the American region showed a one-way association between gross capital formation and economic growth. Therefore, it is crucial to highlight that using initiatives to increase demand would advance tourism while also boosting the economy.Publication Open Access Tourism and economic growth: A global study on Granger causality and wavelet coherence(researchgate.net, 2022-09-12) Wijesekara, C; Tittagalla, C; Ilukpotha, U; Jayathilaka, A; Jayathilaka, R; Jayasinghe, PThis paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes significantly to economic growth and vice versa. Developing trade across most of the regions appears to be a major influencer in the study, as a bidirectional association exists between trade openness and economic growth. Additionally, all regions other than the American region showed a one-way association between gross capital formation and economic growth. Therefore, it is crucial to highlight that using initiatives to increase demand would advance tourism while also boosting the economy.Publication Embargo Social media based personalized advertisement engine(IEEE, 2018-02-19) De Silva, H; Jayasinghe, P; Perera, A; Pramudith, S; Kasthurirathna, DOnline advertising has become a global phenomenon that affects the retail market substantially. Advertisements engines are an effective solution to the mobile application market to push advertisements. This paper reports evidence that AdSeeker, User Preference Based Advertisement Engine Based on Social Media is an effective solution to improve the business value of the marketing and advertising. Since the internet is used by vast number of people, it essentially needs a comprehensive method to push personalized advertisements to the right people. Adseeker is a system built using ontological mapping and social media content based semantic analysis to direct personalized. Identifying personal relationship hierarchy, and ontological approach for advertisement classification helps to identify the most appropriate advertisement for each user. AdSeeker uses the tweets posted by users to capture the preference of each and every user. Each user pushed advertisements based on their individual preferences. Based on the social experiments done using Adseeker, we could demonstrate that the social media profile based advertising is effective in providing highly relevant advertisements.