International Conference on Advancements in Computing [ICAC]

Permanent URI for this communityhttps://rda.sliit.lk/handle/123456789/312

The International Conference on Advancements in Computing (ICAC) is organized by the Faculty of Computing of the Sri Lanka Institute of Information Technology (SLIIT) as an open forum for academics along with industry professionals to present the latest findings and research output and practical deployments in computing.

The primary objective of ICAC is to promote innovative research that addresses real-world challenges and contributes to the social well-being of communities. The conference provides a dynamic platform for researchers from around the world to present groundbreaking findings, exchange ideas, and establish meaningful collaborations.

https://icac.lk

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Author: search.filters.author.Wijendra, D.R.Subject: search.filters.subject.image processing

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    PublicationEmbargo
    Artificial Intelligence-based Business Strategy for Optimized Advertising
    (2021 3rd International Conference on Advancements in Computing (ICAC), SLIIT, 2021-12-09) Kannangara, L.; Harsha, S.; Isuru, T.; Wijesiriwardhane, C.; Wijendra, D.R.; Kishara, J.
    Television commercials are a passive type of advertising technique that does not consider consumer demographics who are viewing the television at a specific time. As a result, the user sees irrelevant advertisements, which tends to reduce user engagement and sales conversions.As Sales ,which is the expected target of any advertisement campaign, a user-based advertising approach can be considered as a solution to mitigate the negative aspects. A user-based advertisement suggesting system for television, which is extensively utilized in every other digital media, is expected to be given as the solution. For the suggestion process, user attributes such as age, gender, peer group, and the mood identified in which the advertising is shown were taken into consideration. This will result in more relevant commercials for consumers, making television advertisements more user-friendly, resulting in greater sales conversion for the advertising agency.
  • Thumbnail Image
    PublicationEmbargo
    Artificial Intelligence-based Business Strategy for Optimized Advertising
    (2021 3rd International Conference on Advancements in Computing (ICAC), SLIIT, 2021-12-09) Kannangara, L.; Harsha, S.; Isuru, T.; Wijesiriwardhane, C.; Wijendra, D.R.; Kishara, J.
    Television commercials are a passive type of advertising technique that does not consider consumer demographics who are viewing the television at a specific time. As a result, the user sees irrelevant advertisements, which tends to reduce user engagement and sales conversions.As Sales ,which is the expected target of any advertisement campaign, a user-based advertising approach can be considered as a solution to mitigate the negative aspects. A user-based advertisement suggesting system for television, which is extensively utilized in every other digital media, is expected to be given as the solution. For the suggestion process, user attributes such as age, gender, peer group, and the mood identified in which the advertising is shown were taken into consideration. This will result in more relevant commercials for consumers, making television advertisements more user-friendly, resulting in greater sales conversion for the advertising agency.