International Conference on Advancements in Computing [ICAC]

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The International Conference on Advancements in Computing (ICAC) is organized by the Faculty of Computing of the Sri Lanka Institute of Information Technology (SLIIT) as an open forum for academics along with industry professionals to present the latest findings and research output and practical deployments in computing.

The primary objective of ICAC is to promote innovative research that addresses real-world challenges and contributes to the social well-being of communities. The conference provides a dynamic platform for researchers from around the world to present groundbreaking findings, exchange ideas, and establish meaningful collaborations.

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    Real-Time Location based Augmented Reality Advertising Platform
    (2020 2nd International Conference on Advancements in Computing (ICAC), SLIIT, 2020-12-10) Batuwanthudawa, B.I.; Jayasen, K.P.N.
    Augmented Reality (AR) is growing rapidly and is becoming more mature and robust technology, combining virtual information with a real-time performance environment. Most of the Augmented reality applications available today & popular because of the interactive virtual objects placed in the real environment. For education, navigation, tourism & many sectors use this technology due to clear understand of real objects appear as it is as virtual objects, in front of you. Like that, the Marketing sector also uses AR technology to brand themselves interactively. Most of them are marker-based AR applications which the virtual contents are showing when the AR camera directs to a target such as paper advertisement. On other hand marker-less AR advertising applications are developed for individual businesses from AR supported plugins, apps rare to see & as unique published app. From this research, I proposed a real-time marker-less augmented reality platform, streaming & showcasing virtual marketing assets in front of shops for common business use. The main objective of this research is to develop a real-time location-based Augmented Reality platform to improve marketing & sales aspects of businesses. The users can easily find the exact location of the shop though AR objects. This novel marketing concept engages more customers to business and enhances the usability of AR application among users though easy to access on their selling products. The users can use app in native platforms(both android & IOS) and ready to access interactive virtual 3D objects with animation as marketing materials placed in front of shops. This platform solved the existing problems of location-based AR application which are interactivity of AR & adequately perform as real-time platform extract data from a live real-time server & show the locations through AR camera.