SLIIT Business School Students Research Conference [SBSSRC]
Permanent URI for this communityhttps://rda.sliit.lk/handle/123456789/316
The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research.
This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.
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Publication Open Access Investigating the Role of Organizational Culture in Facilitating the Technology Adaptation: A Study of Global Information Technology Industry(ICSDB 2024 and SLIIT Business School, 2024-12-10) Kodithuwakku, T.; Mathew, M.; Samaraweera, I.; Gamage, S.; Thelijjagoda, S.; Samarakkody, T.For decades, technological advancements and digitization have captivated academics and professionals. Digitalization has brought a transformed organizational efficacy and business operations, and the adoption of these technologies has become a necessity for industries to remain relevant and maintain their competitive edge. In the implementation of digital transformations in companies, more attention has been paid only to infrastructure and technologies, and in some cases, organizational culture and its role have been overlooked, and there is little discussion about them. The information technology sector is a rapidly growing industry in the world which heavily utilizes novel technologies. Thus, there is a necessity to identify the appropriate organizational culture for the Informational technology sector. With this understanding, this study has been conducted to identify the role of organizational culture in the global Information Technology sector. The comprehensive literature review was conducted to assess the type of organizational culture and key characteristics of the organizational culture of the information technology industry. The methodology for the study consisted of conducting a systematic literature review on literature focused on the areas of organizational culture and technological innovation that were sourced from the Scopus databases including Scopus Science Direct, Pearson, IEEE, Emerald Insight, Willey e-books, Taylor and Francis, Research Gate, and Google scholar. A total of 26 articles were selected for the final analysis from the 46 papers that were chosen. According to the findings from past studies in this field, this study concludes the need for a strong organizational culture that values innovation, adaptability, and risk-taking. These characteristics are essential for the navigating challenges of digital transformation. Most researchers have defined cultures with these characteristics as innovative cultures of digital culture. Managers and decision-makers in the industry, technology transition-related project implementation teams and scholars may benefit greatly from the findings of the study, which can help outline programs and policies focused on removing obstacles to technology adaptation in the IT industry. The goal of this research is to advance a more inclusive organizational culture for the industry to persist in the constantly changing digital landscape.Publication Embargo FACTORS INFLUENCING THE CUSTOMER PROMOTION ACCEPTANCE CIRCULATED BY FAST FOOD RESTAURANTS(SLIIT Business School, 2019-12-10) Jiffry, S.; Adithya, T.; Wasundi, V.; Sakkaf, S.; Thelijjagoda, S.; Kumarasinghe, H.The fast food industry in Sri Lanka is growing and recently has undergone revolutionary transmutation within the frequent consumer behaviours. The purpose of this research is to specify the factors which influence customer promotion acceptance circulated by fast food outlets. To accomplish the goals of this study, the required data were gathered from a convenience sample of 384 respondents in the Colombo suburb. The target population consisted of teenagers, youngsters, professionals and middle-aged consumers. A closeended and Likert scale questionnaire with 21 questions was utilised to collect the necessary data. To review the results, the analysing process was conducted by using SPSS, Power BI and for testing the hypothesis Pearson's correlation was used. The outcomes mainly depict that most of the consumers tend to have fast food frequently. Moreover, the target population crave for a limited price range where they distaste to go for the higher price range. With regard to the mode of having fast food, most consumers are keen on having it in outlets and by deliveries where they have hesitated about the takeaway options. At the same time, in the Sri Lankan context, most of them received promotion messages via short message service (SMS) and secondarily through Facebook and Instagram. According to findings, among the reason for choosing fast food are to enjoy the taste, choosing to eat with families and friends and less expensive compared to prices on usual days. Eventually, the survey results brought the key insight of this promotion message is, the most people visit fast food restaurants when there's a promotion going on and they evaluate the value of the spending's for their foods, and the customers are always aware of the price of the industry before they make their purchasing decisions.Publication Open Access THE STUDY OF THE CLINICAL DRUG DELIVERY PROCESS AND THE HUMAN RESOURCE PRACTICES IMPACTED DURING THE LOCKDOWN PERIOD(SLIIT Business School, 2019-12-10) Prabashwara, W.; Fernando, W.I.N.D.; Alwis, R.M.V.D.; Igalawithana, D.K.; Thelijjagoda, S.; Pathirana, U.P.G.Y.This study was conducted to explore the drug delivering process and the impact Human Resource practices towards the delivering drugs to the clinical patients during the lockdown period in Sri Lanka. This study carried out a qualitative analysis. Improvements required during the pandemic for most provisional Human Resource practices on health and safety, and training was identified from this process. Researchers conducted interviews with the government employees who contributed to this process (Postmen and PHI). Gampaha district was selected as the sample area for this study, Further, this research motivated the researchers to study about the effectiveness of employee training and health and safety practices in drug delivery process on COVID-19 situation.