SLIIT Business School Students Research Conference [SBSSRC]

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The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research. This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.

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    PublicationOpen Access
    The Impact of Service Quality and Weather Condition on Tourists’ Guest Night Stays in Coastal Area of Sri Lanka: Perspective of Tourists
    (SLIIT Business School, 2023-12-14) Koralage, B; Fernando, T; Nilakshika, T; Madhavika, N; Jayasinghe, P; Ehalapitiya, S
    This study aims to explore tourists' perceptions of service quality and weather condition of guest night stays in Sri Lanka and how they influence tourists’ decisions regarding the duration of their guest night stays. This study employed qualitative approach, having the data collected using purposive sampling. Researchers conducted in depth interviews with 18 foreign tourists in Colombo and Galle coastal area of Sri Lanka. The study revealed that both service quality and weather condition are significantly impacting tourists' decision of duration of guest night stays. Longer stays were associated with higher levels of service quality, emphasizing the pivotal role of service delivery in attracting and retaining tourists. In addition, weather condition was identified to be a major factor in determining guest night stays in the coastal area of Sri Lanka. This research offers valuable insights into Sri Lanka's coastal tourism, emphasizing the significance of excellent customer service and environmental responsibility in attracting and retaining tourists. The study's practical implications enable industry experts and policymakers to formulate strategies for promoting eco-friendly practices, ultimately enhancing the overall traveller experience in the coastal regions of Sri Lanka. By examining tourists' perceptions of service quality and weather condition's impact on guest night stays in Colombo and Galle coastal areas, this study contributes to existing literature on tourism in Sri Lanka. The results underscore the significance of sustainable practices and exceptional service in attracting visitors and fostering longer stays. Ultimately, these insights can aid in the formulation of effective plans to strengthen eco-friendly tourism and enhance Sri Lanka's appeal as a preferred destination for international travellers.
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    PublicationEmbargo
    ANALYSIS OF CUSTOMER SATISFACTION AND INTERNET SERVICE QUALITY DURING THE COVID 19 PANDEMIC IN SRI LANKA
    (SLIIT Business School, 2019-12-10) Rashad, M.N.M.; Hansini, M.P.; Muthugala, M.H.N.; Karunarathne, U.W.S.P.; Munasinghe, R.M.; Bulathsinghala, A.S.K.
    The tracking of Service Quality is an important consideration for a business as customers may go with an alternative service provider if they are dissatisfied with the standard. In particular we look at Internet Service Providers (ISP) and research the impact of Internet Service Quality (ISQ) on Customer Satisfaction. The prevailing COVID-19 situation in Sri Lanka reveals the importance of this study as government rules and regulations have been imposed to promote work from home, online learning and online entertainment. Previous studies have looked at the influence of ISQ on Customer Satisfaction in other countries – however to the best of our knowledge, no such evaluation has been done in Sri Lanka. Furthermore, in the context of COVID-19 the existing literature is lacking. Past research identifies the following factors which impact ISQ: Tangibility, Assurance, Empathy, Reliability, Responsiveness (Eze, et al., 2008) and Price (Joudeh & Dandis, 2018). This study was carried out as a deductive study and a quantitative method was employed. Our sample included 500 respondents obtained from the convenience sampling method by distributing a questionnaire survey among university undergraduates within Sri Lanka. The findings revealed that there is a positive relationship between Internet Service Quality and Customer Satisfaction. The study was also able to extract insights for ISP managers by highlighting the aspects of ISQ which can satisfy their customer base as well as measures which could be taken with reference to the practice gaps identified.