Research Publications

Now showing 1 - 2 of 2

Open Access
Hashtag Generator and Content Authenticator
(researchgate.net, 2018-01) Yapa Abeywardena, K; Ginige, A. R; Herath, N; Somarathne, H; Thennakoon, T. M. N. S
In the recent past, Online Marketing applications have been a focus of research. But still there are enormous challenges on the accuracy and authenticity of the content posted through social media. And if the social media business platforms are considered, majority of the users who try to add a market value to their own product face the problem of not getting enough attention from their target audience. The purpose of this research is to develop a safe and efficient trending hashtag generating application solution for social media business users which generates trending and relevant hashtags for user content in order to get a broad reach of target audience, automatically generates a meaningful caption to their relevant posts and guarantees the authenticity of the product at the same time. The user content is analyzed and filters the important keywords, generates a meaningful caption, suggest related trending keywords and generates trending hashtags to get the required reach for online marketers. Additionally, the marketing products’ content authentication is ensured. The application uses Natural Language Processing, Machine Learning, API technologies, Java and Python technologies. A unique database is assigned to users which contains rankings for each user. The target audience who engages in buying products get to know about the status of the sellers with respect to authenticity of the content. It is believed that the application provides a promising solution to existing audience reach problems of online marketers and buyers. The significance of this system is to help marketers and buyers to engage in online buying and selling with much effective, reliable and safer ways. This mitigate the vulnerability of bad social media marketing influences and helps to establish a safe and reliable online marketing practice to make both sellers and buyers happy. This paper provides a brief description on how to perform an organized online marketing discipline via the Trending Hashtag Generator & Image Authenticator application.
Open Access
“iSAY”: Blockchain-based Intelligent Polling System for Legislative Assistance
(2021-01) Wattegama, D; Silva, P. S; Elapatha, K; Yapa Abeywardena, K; Kuruwitaarachchi, N; Jayathilake, C. R
“iSAY”' is a Blockchain-based polling system created for legislative assistance. Sri Lanka is a democratic country. Country follows a representative democracy and voters in Sri Lanka vote for their preferred government based on their election mandate. However, governments implement legislative decisions that are not stated in the election mandate. People won’t get a chance to state their opinion on this legislative matter and the government also doesn’t know whether people like this or not.  To solve this issue, in this paper the authors propose a blockchain-based intelligent polling application for legislative assistance.  “iSay” is an application where blockchain technology gets together with machine learning to add value into the public opinion. The government can create a poll about a legislative decision and people can state their opinion which could be further discussed in the legislature. Adding a significant change to the blockchain based e-voting solutions this paper proposes a novel feature where users can add their idea to a relevant poll. Using machine learning algorithms all these user ideas will be classified and analyzed before presenting to the government. Through this research, it is expected to deploy scalable elections among the general public and get their vote and ideas about specific legislations to generate an overview of general public opinion about legislative decisions.

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