Faculty of Computing

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    Social media based personalized advertisement engine
    (IEEE, 2018-02-19) De Silva, H; Jayasinghe, P; Perera, A; Pramudith, S; Kasthurirathna, D
    Online advertising has become a global phenomenon that affects the retail market substantially. Advertisements engines are an effective solution to the mobile application market to push advertisements. This paper reports evidence that AdSeeker, User Preference Based Advertisement Engine Based on Social Media is an effective solution to improve the business value of the marketing and advertising. Since the internet is used by vast number of people, it essentially needs a comprehensive method to push personalized advertisements to the right people. Adseeker is a system built using ontological mapping and social media content based semantic analysis to direct personalized. Identifying personal relationship hierarchy, and ontological approach for advertisement classification helps to identify the most appropriate advertisement for each user. AdSeeker uses the tweets posted by users to capture the preference of each and every user. Each user pushed advertisements based on their individual preferences. Based on the social experiments done using Adseeker, we could demonstrate that the social media profile based advertising is effective in providing highly relevant advertisements.
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    Scylax-preference based personalized Tour Planner with Virtual Reality
    (IEEE, 2016-12-16) De Silva, D. I; Kaluthanthri, I. U; Sudaraka, K. S; Karunarathna, U. P. D; Jayalath, J. M. T. I
    Over the decades, travelling has experienced continuous growth and deepening diversification to become one of the fastest growing economic sectors in the world. Among the existing travelling applications, only a handful facilitate the ability to plan a tour which is entirely based on user preferences, while offering an in-depth look at the desired destination. Therefore, this research focuses on integrating semantic technologies, collaborative filtering and Virtual Reality into the domain of travelling and provide preferred user oriented tour plans with superlative user satisfaction. The key factor that needs to be understood is that the preferences or the behavior of one user may be entirely different from another. “Scylax” has introduced the concept of preferences and behavior based personalized tour planning and the way of exploring desired routes, major stops or attractions along the way via virtual reality 360 view experience. In addition, business organizations can use the web-based dashboard to maintain their services, offers and obtain business analytic based improvements.