Faculty of Computing

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Subject: search.filters.subject.Optimisation

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    PublicationEmbargo
    Price Optimisation and Management
    (2021 3rd International Conference on Advancements in Computing (ICAC), SLIIT, 2021-12-09) Shafkhan, M.T.M.; Jayasundara, P.R.S.S.; Kariyapperuma, K.A.D.R.L.; Lakruwan, H.P.S.; Rupasinghe, L.
    One of the most crucial decisions a company makes is its pricing strategy. When it comes to pricing, a company must consider the present, as well as the future and the past pricing. It enables a company to make sound judgments. In the process of marketing products, price is the only factor that creates income; everything else is a cost. Guessing at product pricing is a little like throwing darts blindfolded; some will hit something, but it probably will not be the dartboard. Large-scale enterprises throughout the world still depend on Excel sheets with numerous manpower or expensive pricing solutions. Expensive pricing systems are difficult to implement for Medium and Large Sized Enterprises in countries like Sri Lanka. Our goal in this research is to propose an affordable, efficient, easy-to-use and secure solution which can be implemented in Medium and Large Sized Enterprises in Sri Lanka. Manufacturing cost, shipping cost, competitor analysis, customer behaviour are taken as the root factors when deciding the price. The proposed solution includes Machine Learning components which is fed with historical data of these four factors to predict the manufacturing cost, shipping cost, competitor price and customer behavioural factors on a given date and as well as an optimisation component which enables the opportunities to minimise the cost and maximise the profit. The four Machine Learning components are implemented using LSTM, ARIMA, Facebook Prophet and a clustering model. The optimisation model is implemented using linear programming optimise these four components. A user-friendly web application is implemented using MEAN stack with micro service architecture to access this.
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    PublicationOpen Access
    Optimisation of strategy placements for public good in complex networks
    (acm.org, 2014-08-04) Kasthurirathna, D; Nguyen, H; Piraveenan, M; Uddin, S; Senanayake, U
    Game theory has long been used to model cognitive decision making in societies. While traditional game theoretic modelling has focussed on well-mixed populations, recent research has suggested that the topological structure of social networks play an important part in the dynamic behaviour of social systems. Any agent or person playing a game employs a strategy (pure or mixed) to optimise pay-off. Previous studies have analysed how selfish agents can optimise their payoffs by choosing particular strategies within a social network model. In this paper we ask the question that, if agents were to work towards the common goal of increasing the public good (that is, the total network utility), what strategies they should adapt within the context of a heterogeneous network. We consider a number of classical and recently demonstrated game theoretic strategies, including cooperation, defection, general cooperation, Pavlov, and zero-determinant strategies, and compare them pairwise. We use the Iterative Prisoners Dilemma game simulated on scale-free networks, and use a genetic-algorithmic approach to investigate what optimal placement patterns evolve in terms of strategy. In particular, we ask the question that, given a pair of strategies are present in a network, which strategy should be adopted by the hubs (highly connected people), for the overall betterment of society (high network utility). We find that cooperation as opposed to defection, Pavlov as opposed to general cooperator, general cooperator as opposed to zero-determinant, and pavlov as opposed to zero-determinant, strategies will be adopted by the hubs, for the overall increased utility of the network. The results are interesting, since given a scenario where certain individuals are only capable of implementing certain strategies, the results give a blueprint on where they should be placed in a complex network for the overall benefit of the society.