Faculty of Computing

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The Impact Of Social Media On The Academic Development Of School Students
(Institute of Electrical and Electronics Engineers, 2022-09-18) Perera, U,D,H,L; Harshanath, S.M.B
While social media has reached the peak of its popularity, the addiction to social media become a major issue. With the present pandemic the authorities are forced to close the schools and to shift to virtual classrooms. The students must therefore use a connected devise to participate to the classes which has contributed to the increased addiction to social media among the youth. Inappropriate or excessive usage social media may affect the studies as well as mental and physical health of the user. Spread of fake news through social media has also been a big problem. Mainly, due to its convenience of usage, social media, has become a daily necessity, especially among the youth. So, the primary goal of this study project is to determine the impact of social media on school students' academic performance and to suggest a separate social media platform which will meet their needs.
Embargo
Deep Learning for Code-Mixed Text Mining in Social Media: A Brief Review
(Springer, Cham, 2022-09-19) Panchendraraja, R; Saxena, A
The advent of social media in day-to-day life has made communications between people more often and easier than ever before. Analyzing the content in social media has opened up a massive amount of research and commercial opportunities. However, the content in social media is noisy and multi-lingual, which postures computational challenges ahead. Especially, the non-native English speakers and writers tend to mix their native language with English while generating social media content. Thus it requires a comprehensive prepossessing of text, including the identification of language for many language processing applications. In the area of language processing, deep learning has shown to be very successful, and the latest research works have witnessed the adoption of deep learning solutions to cater to the challenges in analyzing code-mixed text. Here, we highlight a comprehensive study of deep learning techniques used for analyzing the code-mix text of social media to understand the state-of-the-art and existing research challenges. We will discuss several applications of code-mixed text analysis and future directions.
Embargo
Social media based personalized advertisement engine
(IEEE, 2018-02-19) De Silva, H; Jayasinghe, P; Perera, A; Pramudith, S; Kasthurirathna, D
Online advertising has become a global phenomenon that affects the retail market substantially. Advertisements engines are an effective solution to the mobile application market to push advertisements. This paper reports evidence that AdSeeker, User Preference Based Advertisement Engine Based on Social Media is an effective solution to improve the business value of the marketing and advertising. Since the internet is used by vast number of people, it essentially needs a comprehensive method to push personalized advertisements to the right people. Adseeker is a system built using ontological mapping and social media content based semantic analysis to direct personalized. Identifying personal relationship hierarchy, and ontological approach for advertisement classification helps to identify the most appropriate advertisement for each user. AdSeeker uses the tweets posted by users to capture the preference of each and every user. Each user pushed advertisements based on their individual preferences. Based on the social experiments done using Adseeker, we could demonstrate that the social media profile based advertising is effective in providing highly relevant advertisements.

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