Browsing by Author "Jayasinghe, P"

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Open Access
Factors Affecting Hybrid Learning Methods (Case study in One of the Leading Private Higher Education Institutes in Sri Lanka)
(Emerald Publishing, 2022-12-01) Rathnayake, N; Jayasinghe, P; Dias, C; Jayamalki, A; Wickramasinghe, P; Sivaguru, R
Hybrid Learning (HL) become a major part of the learning style for the higher education sector in the Sri Lankan context. Hybrid learning allows for a part of the students to go to the course physically and simultaneously permitted the rest to connect the sessions utilizing video conferencing from different locations. The objective of this research study is to discover the factors affecting hybrid learning to enhance student outcome in the business faculty of one of the leading private higher education institutes in Sri Lanka. The researchers extracted the variables that affected the hybrid learners from the previous studies that investigated hybrid learning concepts. The purpose of the study was to assess the factors affecting for hybrid learning experience. The data for the study was gathered through 12 semi-structured interviews and the data were analysed by using thematic analysis. The results show that the factors affecting hybrid learning are somewhat higher than traditional techniques from the perspective of the students. In addition, based on the thematic analysis researchers have identified themes such as: learner attitudes, interactions, obstacles, and benefits of HL. Researchers determined the factors affecting hybrid learning in students' perceptions. The output of this study was helpful to recognize how students perceive the factors affecting Hybrid Learning with these significant themes in one of the leading private higher education institutes.
Open Access
The Impact of Service Quality and Weather Condition on Tourists’ Guest Night Stays in Coastal Area of Sri Lanka: Perspective of Tourists
(SLIIT Business School, 2023-12-14) Koralage, B; Fernando, T; Nilakshika, T; Madhavika, N; Jayasinghe, P; Ehalapitiya, S
This study aims to explore tourists' perceptions of service quality and weather condition of guest night stays in Sri Lanka and how they influence tourists’ decisions regarding the duration of their guest night stays. This study employed qualitative approach, having the data collected using purposive sampling. Researchers conducted in depth interviews with 18 foreign tourists in Colombo and Galle coastal area of Sri Lanka. The study revealed that both service quality and weather condition are significantly impacting tourists' decision of duration of guest night stays. Longer stays were associated with higher levels of service quality, emphasizing the pivotal role of service delivery in attracting and retaining tourists. In addition, weather condition was identified to be a major factor in determining guest night stays in the coastal area of Sri Lanka. This research offers valuable insights into Sri Lanka's coastal tourism, emphasizing the significance of excellent customer service and environmental responsibility in attracting and retaining tourists. The study's practical implications enable industry experts and policymakers to formulate strategies for promoting eco-friendly practices, ultimately enhancing the overall traveller experience in the coastal regions of Sri Lanka. By examining tourists' perceptions of service quality and weather condition's impact on guest night stays in Colombo and Galle coastal areas, this study contributes to existing literature on tourism in Sri Lanka. The results underscore the significance of sustainable practices and exceptional service in attracting visitors and fostering longer stays. Ultimately, these insights can aid in the formulation of effective plans to strengthen eco-friendly tourism and enhance Sri Lanka's appeal as a preferred destination for international travellers.
Embargo
Navigating economic crisis: Factors shaping resilience in Sri Lankan constructionSME supply chains
(Taylor and Francis, 2024-10-05) Madhavika, N; Bandara, M; Manchanayake, M; Perera, C; Bandara, W; Jayasinghe, P; Ehalapitiya, S
In today’s construction industry, supply chains are subject to much greater disruption than they were inthe past, resulting in a greater need for resilience. However, there is a gap in the literature that examinesthe resilience of construction small and medium scale Enterprises (SMEs) specifically focusing on develop-ing countries. This article is a step towards identifying the factors influencing the resilience of construc-tion SME supply chains taking the case of Sri Lanka: a developing country which is currently amidst amajor economic crisis. This research study adopted a mixed-method approach, employing 08 structuredinterviews with employees ranging from executive level to top level management of 08 constructionSMEs followed by a questionnaire survey considering a sample of 195 construction SMEs also with execu-tive level to top level management of each construction SME. The findings indicated that Collaboration,Entrepreneurial Orientation (EO), Internal Integration, and Outsourcing have a positive significant impacton the resilience of Sri Lankan construction SMEs’ supply chains during an economic crisis, while‘collaboration’ and ‘EO’ are the most influential factors respectively. Therefore, construction SMEs mustprioritize and enhance collaboration and EO when devising supply chain strategies to strengthen resili-ence during economic crises. This paper contributes to filling the research gap by investigating factorsinfluencing construction SME supply chains in a developing country during an economic crisis. Moreover,it contributes to the knowledge by being one of the latest empirical studies focusing on the constructionSME supply chains in Sri Lanka. The findings provide a valuable reference for both policymakers and prac-titioners seeking to improve the resilience of construction SME supply chains
Embargo
Social media based personalized advertisement engine
(IEEE, 2018-02-19) De Silva, H; Jayasinghe, P; Perera, A; Pramudith, S; Kasthurirathna, D
Online advertising has become a global phenomenon that affects the retail market substantially. Advertisements engines are an effective solution to the mobile application market to push advertisements. This paper reports evidence that AdSeeker, User Preference Based Advertisement Engine Based on Social Media is an effective solution to improve the business value of the marketing and advertising. Since the internet is used by vast number of people, it essentially needs a comprehensive method to push personalized advertisements to the right people. Adseeker is a system built using ontological mapping and social media content based semantic analysis to direct personalized. Identifying personal relationship hierarchy, and ontological approach for advertisement classification helps to identify the most appropriate advertisement for each user. AdSeeker uses the tweets posted by users to capture the preference of each and every user. Each user pushed advertisements based on their individual preferences. Based on the social experiments done using Adseeker, we could demonstrate that the social media profile based advertising is effective in providing highly relevant advertisements.
Open Access
Social Media Referral Marketing and Consumer Engagement in Sri Lanka's Cosmetics Industry: Unravelling the Moderating Impact of Social Ties
(SLIIT Business School, 2023-12-14) Rajapaksha, A; Sumanasinghe, D; Dharmasiri, T; Dasanayake, A; Jayasuriya, N; Jayasinghe, P
The aim of this research is to examine the influence of many variables, including brand, rewards, and celebrity endorsement, on consumer participation in social media referral marketing campaigns in the cosmetic sector. Furthermore, this study investigated the moderating effect of social ties on the influence of these factors on consumers' propensity to participate in referral marketing initiatives. A self-administered survey questionnaire was utilized to collect a total of 384 responses from individuals in Sri Lanka who utilize WhatsApp, Instagram, Facebook, and Linkedin. The researchers employed a convenience sampling strategy to choose the sample. The researchers conducted the final data analysis utilizing a structural equation model. The findings of this study indicate that the influence of brand and rewards on customer willingness to participate is greater compared to the impact of celebrity endorsement. Furthermore, based on the findings, it can be concluded that the presence of a social tie moderates only the impact of brand on customer willingness to participate, and it does not moderate the impact of rewards and celebrity endorsement on customer willingness to participate. This study corroborates certain findings from prior research while also presenting contradictory outcomes. Implications and suggestions for future research are discussed.
Open Access
Sustainability practices and organizational performance during the COVID-19 pandemic and economic crisis: A case of apparel and textile industry in Sri Lanka
(NLM (Medline), 2023-07-04) Weerasinghe, N; Weerasinghe, A; Perera, Y; Tennakoon, S; Rathnayake, N; Jayasinghe, P
The apparel and textile industry is the backbone of the Sri Lankan economy, contributing significantly to the country's gross domestic product (GDP). The coronavirus (COVID-19) pandemic, which also triggered the ongoing economic crisis in Sri Lanka, has a profound effect on the organizational performance of apparel sector firms in Sri Lanka. In this context, the study examines the impact of multi-dimensional corporate sustainability practices on organizational performance in the said sector. The study employed the partial least squares structural equation modelling (PLS-SEM) technique for analysing and testing the hypothesis of the study while using Smart PLS 4.0 software as the analysis tool. Relevant data were collected through a questionnaire from 300 apparel firms registered with the Board of Investment of Sri Lanka (BOI). The study results indicated that "economic vigour," "ethical practices," and "social equity" have a significant impact on organizational performance, while "corporate governance" and "environmental performance" have an insignificant impact. Unique discoveries from this study would be useful to prosper organizational performance and formulate novel sustainable future strategies not limited to the garment industry even during harsh economic conditions. Copyright: © 2023 Weerasinghe et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Open Access
Tourism and economic growth: A global study on Granger causality and wavelet coherence
(researchgate.net, 2022-09-12) Wijesekara, C; Tittagalla, C; Ilukpotha, U; Jayathilaka, A; Jayathilaka, R; Jayasinghe, P
This paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes significantly to economic growth and vice versa. Developing trade across most of the regions appears to be a major influencer in the study, as a bidirectional association exists between trade openness and economic growth. Additionally, all regions other than the American region showed a one-way association between gross capital formation and economic growth. Therefore, it is crucial to highlight that using initiatives to increase demand would advance tourism while also boosting the economy.
Open Access
Tourism and economic growth: A global study on Granger causality and wavelet coherence
(PLoS ONE, 2022-09-12) Wijesekara, C; Tittagalla, C; Jayathilaka, A; Ilukpotha, U; Jayathilaka, R; Jayasinghe, P
This paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes significantly to economic growth and vice versa. Developing trade across most of the regions appears to be a major influencer in the study, as a bidirectional association exists between trade openness and economic growth. Additionally, all regions other than the American region showed a one-way association between gross capital formation and economic growth. Therefore, it is crucial to highlight that using initiatives to increase demand would advance tourism while also boosting the economy.