2nd International Conference on Sustainable and Digital Business [ICSDB] 2023

Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/3955

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Has files: YesSubject: search.filters.subject.Coastal Tourism

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    PublicationOpen Access
    The Impact of Service Quality and Weather Condition on Tourists’ Guest Night Stays in Coastal Area of Sri Lanka: Perspective of Tourists
    (SLIIT Business School, 2023-12-14) Koralage, B; Fernando, T; Nilakshika, T; Madhavika, N; Jayasinghe, P; Ehalapitiya, S
    This study aims to explore tourists' perceptions of service quality and weather condition of guest night stays in Sri Lanka and how they influence tourists’ decisions regarding the duration of their guest night stays. This study employed qualitative approach, having the data collected using purposive sampling. Researchers conducted in depth interviews with 18 foreign tourists in Colombo and Galle coastal area of Sri Lanka. The study revealed that both service quality and weather condition are significantly impacting tourists' decision of duration of guest night stays. Longer stays were associated with higher levels of service quality, emphasizing the pivotal role of service delivery in attracting and retaining tourists. In addition, weather condition was identified to be a major factor in determining guest night stays in the coastal area of Sri Lanka. This research offers valuable insights into Sri Lanka's coastal tourism, emphasizing the significance of excellent customer service and environmental responsibility in attracting and retaining tourists. The study's practical implications enable industry experts and policymakers to formulate strategies for promoting eco-friendly practices, ultimately enhancing the overall traveller experience in the coastal regions of Sri Lanka. By examining tourists' perceptions of service quality and weather condition's impact on guest night stays in Colombo and Galle coastal areas, this study contributes to existing literature on tourism in Sri Lanka. The results underscore the significance of sustainable practices and exceptional service in attracting visitors and fostering longer stays. Ultimately, these insights can aid in the formulation of effective plans to strengthen eco-friendly tourism and enhance Sri Lanka's appeal as a preferred destination for international travellers.
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    PublicationOpen Access
    The Role of Inter-organizational Knowledge Transfer on the Sustainable Development of the Coastal Tourism Industry: A Preliminary Study from Sri Lanka
    (SLIIT Business School, 2023-12-14) Samaradheera, A
    This preliminary research aims to examine the impacts of actively using knowledge transfer among inter-organizations related to the coastal tourism industry to promote sustainable development implementation. This research project is an exploratory, qualitative study focusing on knowledge transfer practices from an inter-organisational perspective in the context of sustainable coastal tourism in Sri Lanka. Moreover, a qualitative approach is used in this research. Participants chose from academic, government, industry, and coastal community clusters. The researcher chose industrial and coastal community participants from the Hikkaduwa district. Hikkaduwa was chosen because it was one of the primary coastal tourism destinations in this island nation, and overdevelopment, environmental degradation, and civil war threaten this once vibrant and robust coastal ecosystem and tourism-dependent economy. Data was collected via online and in-person interviews. This study uses a reflexive thematic analysis approach to analyze the data from the coastal-related stakeholders’ views, opinions, knowledge, and experiences. Further, it addresses the lack of prior exploratory research in knowledge transfer, the interorganizational perspective of the Sri Lanka coastal tourism industry and the need for theories, and strategies implications in this area, which has been a lack of focus by academics. Further, this research develops a conceptual framework based on the quintuple helix model. This model demonstrates the importance of healthy interaction and calls for collective interaction and knowledge transfer through education systems, political systems, economic systems, social systems, and the natural environment (Hartanto et al, 2021). Hence, the research contributes to both practice and theory in different ways.