Research Publications Authored by SLIIT Staff
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This collection includes all SLIIT staff publications presented at external conferences and published in external journals. The materials are organized by faculty to facilitate easy retrieval.
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Publication Open Access Tourism and economic growth: A global study on Granger causality and wavelet coherence(PLoS ONE, 2022-09-12) Wijesekara, C; Tittagalla, C; Jayathilaka, A; Ilukpotha, U; Jayathilaka, R; Jayasinghe, PThis paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes significantly to economic growth and vice versa. Developing trade across most of the regions appears to be a major influencer in the study, as a bidirectional association exists between trade openness and economic growth. Additionally, all regions other than the American region showed a one-way association between gross capital formation and economic growth. Therefore, it is crucial to highlight that using initiatives to increase demand would advance tourism while also boosting the economy.Publication Open Access Tourism and economic growth: A global study on Granger causality and wavelet coherence(researchgate.net, 2022-09-12) Wijesekara, C; Tittagalla, C; Ilukpotha, U; Jayathilaka, A; Jayathilaka, R; Jayasinghe, PThis paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes significantly to economic growth and vice versa. Developing trade across most of the regions appears to be a major influencer in the study, as a bidirectional association exists between trade openness and economic growth. Additionally, all regions other than the American region showed a one-way association between gross capital formation and economic growth. Therefore, it is crucial to highlight that using initiatives to increase demand would advance tourism while also boosting the economy.Publication Open Access The Role of Procurement Practices in Hotel Performance Enhancement(SunText Review, 2022-05-25) Kannu, K; Newton, R; Kuruppu, C; Karunarathna, NAs a foremost factor of competitive edge, Procurement practices can be identified as a set of actions undertaken by a company to guarantee that its supply chain is managed properly, and they are crucial for maintaining a smooth operation and a healthy bottom line. This study aims to identify the impact of procurement practices on the hotel performance enhancement in Sri Lanka. This research examines and develops the notion of procurement practices such as, Buyer Supplier Relationship, Supplier selection procedures, Organizational capacity, and Procurement Process Management. A descriptive survey design was used in the study. The primary data was collected via a questionnaire from managers in the finance and procurement departments of 30 hotels around the country. The relationship between procurement practices and organizational performance was investigated using analytical tools such as Karl Pearson correlation and multiple regression analysis in this study with the support of Statistical Package for Social Sciences (SPSS). Moreover, financial performance was employed to quantify organizational performance in this study, and financial performance is a crucial component influenced by procurement procedures in Sri Lanka's hotel business. Consequently, this research provides a valuable insight for supply chain and procurement professionals to evaluate the comprehensiveness of their current procurement techniques in order to gain a competitive advantage.Publication Open Access Implications for Utilizing YouTube based Community Interactions for Destination Marketing(arXiv preprint arXiv:1305.5019, 2013-05-22) Sambhanthan, A; Thelijjagoda, S; Tan, JIn recent time, YouTube has evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavors is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different ways and means of leveraging YouTube-based platforms for effective destination marketing by the hospitality industry (hotels). More specifically, the typology of virtual communities is adapted to evaluate the YouTube platform for effective destination marketing. Comments made by YouTube users have been subjected to a content analysis and the results are reported here under the five broad clusters of virtual communities. Implications for utilizing YouTube-based community interactions for destination marketing are also highlighted as part of the outcome of this research.Publication Open Access Virtual Community Based Destination Marketing with YouTube: Investigation of(International Journal of Web Portals, 2016) Sambhanthan, A; Thelijjagoda, S; Good, A; Scupola, AYouTube has now evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different strategies of leveraging YouTube-based platforms for effective destination marketing by the hospitality industry (hotels) and provides insights on the critical drivers and challenges embedded within YouTube-based community interactions for destination marketing. The comments made by YouTube users have been subjected to a content analysis and the results are reported under the five broad clusters of virtual communities. More broadly, the typology of virtual communities is adapted to evaluate the YouTube platform for effective destination marketing.