SLIIT Business Review [SBR]
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Publication Embargo Fostering Resilience of Smes to Supply Chain Disruptions: The Role of Relationships(SLIIT Business School, 2021-12) Manathunge, K.A.D.N.; Samaraweera, V.A.; Withanage, W.J.H.; Karunarathna, W.A.S.N.; Weligodapola, W.; Madhavika, W.D.N.The global spread of the recent coronavirus outbreak has disrupted supply chains in both unanticipated and unprecedented ways. In the wake of such numerous catastrophic incidents, the core notion of supply chain resilience has sparked the attention of countless researchers and practitioners. However, the supply chain resilience of Small and Medium-sized Enterprises (SMEs) remains rather underresearched to date. In such turbulent times, it is important to investigate the role of relationships in achieving supply chain resilience in the context of SMEs. Thus, the overall intention of this study is to explore the influence of supply chain relationships on the resilience of SME supply chains by exploring the impacts of both outsourcing and collaboration. A well-structured online questionnaire was administered by selecting respondents using stratified random sampling techniques. In order to measure all the variables, a 5-point Likert scale was used. The survey was administered to a total of 160 SMEs and 114 valid responses were returned (response rate of 71.25%). Quantitative data was analyzed using correlation and regression analysis with the help of SPSS tool. The results of the study revealed that both outsourcing, and collaboration positively influences supply chain resilience. Therefore, the study recommends SMEs to engage in outsourcing and collaborative processes to foster resilience in supply chains during turbulent times. To the best of the author’s knowledge the present study is one of the first study done regarding SME supply chain resilience in Sri Lanka. The study recommends SMEs to focus better on outsourcing techniques and collaborative procedures in order to nurture supply chain resilience. Therefore, the guidance of this study will provide future scholars and practitioners to pursue an effective study in the field. The present study was limited to quantitative methods to achieve the objectives of the study. Hence, the authors recommend future researchers to focus on qualitative methods that can aid in the advancement of knowledgePublication Embargo Factors Influencing Local Branded Fresh Milk Purchase Intention among Consumers: A Case from Kurunegala District of Sri Lanka(SLIIT Business School, 2021-12) Wijesinghe, A.G.K.Disputable information released through the mass media related to the imported powder milk incorporated with melamine, dicyandiamide (DCD) and animal fat has made a negative influence on powder milk consumption in Sri Lanka. This study was focused to analyze how consumers’ perceived knowledge, processed knowledge, health consciousness, attitudes, certification and subjective norms influence the purchase intention of local branded fresh milk among consumers in Kurunegala District in Sri Lanka. Data were collected from 200 consumers in selected supermarkets and other sales centers covering five Divisional Secretariats in Kurunegala district by means of face to face interview. Super markets were selected randomly and respondents were selected by systematic sampling. A Confirmatory Factor Analysis was carried out to find the relationships between selected seven Constructs. The results revealed that consumers’ health consciousness was the main Construct that influenced the purchasing intention of locally produced branded fresh milk. Findings of this study provide new information about the purchasing behaviour of consumers.Publication Embargo A Model to Manifest the Inadequacy of Awareness in Cyberbullying Among the Adolescents and to Accent Its Dire Need(SLIIT Business School, 2021-12) Liyanage, C.; Athauda, K.; Sendheera, H.; Silva, R.; Dunuwila, V.Cyberbullying can be technologically expressed as the use of electronic communication to bully or threaten a person. It was identified that this has become a social debacle. Hence the research study was directed to identify the exact mean of cyberbullying, the reasons that lead to this cause, and how to prevent the victims getting exposed to this social dilemma. In Sri Lanka this subject was not majorly focused as a social issue, therefore the study was focused on the adolescents within the Sri Lankan context, as they are the major group of active users in social media. To identify the specific factors, previous research articles written by academicians were adopted throughout the study. The objective was to introduce a model that can be introduced as a mode of bringing awareness on the misuse of social media among adolescents. This study was based on qualitative techniques. Secondary and primary data were analysed through grounded theory and thematic analysis. The primary sources included an open-ended questionnaire and an in-depth interview while the secondary sources include the reviews of past literature. The Interviews conducted with Sri Lanka Computer emergency Readiness Team supported upon many findings of the study. With results gained from the interviews, it was clear that many adolescents were exposed to cyberbullying but somehow, they were unaware of the situations that they were exposed. As per the findings, a model was built that can be adopted to eliminate the malpractice amongst the social media users with proper awareness on the concept of cyberbullying. The level of awareness required in terms of Sri Lankan legal framework, the psychological instability residing among the minds of adolescents, and the technological illiteracy rate amongst the social media users are based for the identified model as the base of root causes in the study.Publication Embargo Factors Influencing the Green Purchase Intentions of Consumers in Event Planning Industry in Sri Lanka(SLIIT Business School, Sri Lanka., 2021-12) Madhavika, W.D.N.; Amaraweera, D.I.; Fernando, M.S.A.; Perera, K.K.D.H.; Perera, M.N.D.Increasing interests in the development of green purchase intentions have elevated the importance of related research that explain the relationships between influencing factors and green purchase intentions. The aim of the present study is to determine the factors influencing the green purchase intentions of consumers in the Sri Lankan event planning industry. The study adapted deductive approach. The study sample consists of 384 consumers in the Sri Lankan event planning industry selected using cluster sampling technique. Correlation and regression analysis technique was employed as data analysis techniques. The results stated that awareness, environmental concern, green advertising, and product attributes have a positive and significant impact on green purchase intentions of consumers in the Sri Lankan event planning industry while greenwashing and social norms have an insignificant positive impact on green purchase intentions of consumers. Therefore, the study recommends the Sri Lankan event planners in prioritizing on green advertising, environmental concern, product attributes and green awareness to positively influence the green purchase intention of the customers.Publication Open Access Shlomo A. Deshen, Blind People: The Private and Public Life of Sightless Israelis(SLIIT Business School, 2021-06) Suraweera, T.Shlomo A. Deshen, Blind People: The Private and Public Life of Sightless Israelis (Suny Series in Anthropology) Paperback, State University of New York Press, 1992– August 17, 1992, $ 32.46, 214 pp.Publication Open Access The Impact of Occupational Stress on OperationalLevel Employees’ Work-Life Balance in ABC Apparel Company, Sri Lanka(SLIIT Business School, 2021-06) Wellangiriya, D.G.; Abeysekera, N.Apparel industry in Sri Lanka can be identified as one of the main industries in the country, and it largely contributes to the economy of the country. The sector employs about 15% of the country's workforce, and the country is recorded as the highest apparel exports per capita nation in the Asian region. ABC Apparel Company is the one of the leading apparel manufacturing and exporting organizations operating globally with a workforce of more than 40,000. It is found that the operational level employees of the organization tend to have a high turnover, and the current status of the key performance indicators of HR is not at a very satisfactory level. The main reason behind the turnover is mostly the inability of the employees to balance their work and life with the excessive workload and working hours and work-related stress, which lead to frequent absenteeism. Thus, this research study was planned to investigate the impact of occupational stress on operational level employees’ work-life balance in ABC Apparel Company in Sri Lanka. The findings of the research analysis indicate that the sample consists of a higher percentage of females, and many are single in the age group of 20 to 30 years with the highest educational level of G.C.E. Advanced Level and with the working experience in between 1 to 3 years. At the same time, the reliability of all the variables is in an accepted level, and the correlation of the variables is also significant. Also, the regression analysis provides the results that there are direct relationships in between the variables of job security and the work life balance and the role conflict and the work life balance, and further there are positive relationship between the work load, role ambiguity and work after hours with the work balance.Publication Open Access The Impact of Electronic Word of Mouth on Brand Image and Purchase Intention – A Study on Hospitality Industry in Sri Lanka(SLIIT Business School, 2021-06) Rathnaya, Y.; Jayasuriya, N.A.Interpersonal influences and word of mouth are considered as the most influencial factors in customer purchase decision making. With the development of technology, the electronic word of mouth has become a very popular and trusted communication mode among consumers. Due to the intangible nature of hospitality services and high risk involved with the purchase, most consumers in the hospitality industry look for other customers’ recommendations prior to making their purchase decision. Hence this study focuses on evaluating the value of electronic word of mouth in generating a purchase intention in customers’ mind in the hospitality sector in Sri Lanka. Data was collected using the survey method from 100 tourists who were visiting Sri Lanka based on the convenient sampling method. Data analysis was done using correlation and regression analysis. The results indicate a strong positive impact of electronic word of mouth and brand image on their purchase intention. However, the results also indicate that electronic word of mouth does not have an impact on building a brand image. This study fills a void in Sri Lankan research in the field of tourism.Publication Open Access Financial Statements Effects of Adopting IFRS: Evidence from Listed Manufacturing Firms in Sri Lanka(SLIIT Business School, 2021-06) Muthunayake, H.; Kawshalya, P.Accounting Information would be beneficial only if it is relevant to the decisions being made. According to International Accounting Standards Board (IASB), the usefulness of accounting information depends on the fundamental qualitative characteristics of relevance and faithful representation. As a result of harmonization and standardization, International Financial Reporting Standards (IFRS) were adopted in Sri Lanka as a developing country from 1st January 2012. Given the differences that exist between developed and developing countries in the context of the accounting profession and other contextual differences, the impact of IFRS adoption in developing countries remains as an empirical gap in the accounting literature. Therefore, the main purpose of the current study is to examine the impact of IFRS adoption on the accounting information quality, in terms of value relevance and the effect on key financial measures of financial statements in Sri Lanka. Data for the current study are collected from audited annual financial statements and Colombo Stock Exchange (CSE) reports for all the listed manufacturing companies in Sri Lanka, for the period of 10 years from 2008/2009 to 2017/2018. Based on the regression estimates obtained, the study concludes that the value relevance of book values of equity is increased upon IFRS adoption. Further the findings reveal that there are favourable impacts of financial statement measures upon IFRS adoption in listed manufacturing firms in Sri Lanka. These results would be pertinent and significant to both Sri Lankan investors and to accounting standard setting bodies such as the IASB and CA Sri Lanka. Further, the study might also be of value to emerging nations with an investment environment similar to that of Sri Lanka and where IFRS reporting have recently been or will be adopted.Publication Open Access Impact of Employer Branding on Employee Retention: A Case of Multinational Corporation that Operates in Sri Lanka(SLIIT Business School, 2021-06) Udayangal, D.A.S.; Jayarathna, P.M.K.N.; Silva, K.S.C.; Rashaad, M.Z.A.; Dissanayake, L. D. A. D.Employer branding is an important recruitment practice, which correspondingly delivers an important contribution to the retention of employees. Thus, the main purpose of this study is to identify the impact of employer branding on employee retention with reference to a selected multinational organization that operates in Sri Lanka, which is a leading brand in the global beverage industry. The research utilized a deductive research approach, and data were gathered from 126. Simple random sampling technique was utilized in the research where the data was gathered from 126 employees in the selected globally operating multinational organization which has large employer brand, in Sri Lanka. Inferential statistics, Pearson’s correlation coefficient and multiple linear regression analysis was employed to derive conclusions in the study. Accordingly, it is found that employer branding has a positive and highly significant impact on employee retention. Furthermore, the study concludes that the work life balance and training and development are the variables that have a critical impact on employee retention, while corporate social responsibility has no significant impact towards employee retention. The completion of the study would lead to enhance the knowledge on employer branding as well as to provide practical implications to follow in the future