SLIIT Business School Students Research Conference [SBSSRC]

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The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research. This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.

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    PublicationOpen Access
    Agent-Based Gamified Learning Environments for Data Science Education
    (SLIIT Business School, 2023-12-14) Jayalath, N; Rajapakse, C
    Because of the rapid advancement of technology and the increasing importance of the inferences that can be drawn from the big data available in organizations, modern organizations require managers and data Analysts who are capable of data-driven decision-making. But data science students need a natural environment when it comes to learning data-driven decisionmaking, especially when it comes to predictive and prescriptive analytics. Due to costs and other associated risks in a natural organisation setting, it is hard for educational institutions to teach these aspects of decision-making for data science students. Even Though gamification has been implemented in the data analysis domain in various forms, the field still requires a suitable environment to learn predictive analytics interactively for the students. Even though Researchers have identified that Gamified learning environments can improve Predictive analytics learning can be improved by 15.8%, still there is the lack of proper implementation of a suitable gamified learning environment. This research focused on identifying drawbacks of existing learning environments and whether Agent-Based Modeling can be used in modelling a suitable gamified learning environment. Therefore, an agent-based prototype model of a parameterized environment that enables data-driven decision-making in a simulated environment was modeled using Agentbased modeling, which depicts real-life donor interactions. Results suggest that fill in blanks This Agent-based model can be used as a learning environment for data analysis. Upon further modification, A game that applies this Agent-based model can be developed.
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    PublicationEmbargo
    Technology in retail marketing and the way forward with Gamification: An exploratory study
    (SLIIT Business School, 2019-12-10) Alles, T.; Jayasooriya, S.
    The retail landscape is evolving rapidly as firms embrace innovative technologies in an attempt to stay ahead of the aggressive competition prevalent within the industry. The focus of this paper deems to be to explore technologies used by retail firms in the execution of their marketing efforts as well as the drivers and challenges in adopting Gamification for such efforts. A qualitative inductive research approach was taken whereby critical analysis of literature was followed through with in-depth interviews with marketing professionals in the moderntrade retail industry. The interviewees were selected through judgmental purposive sampling technique and the thematic analysis was conducted in generating insights. Findings show that the retail firms currently employ several technologies in line with those discussed in existing literature such as loyalty card systems, digital signage, VR technologies, online Gamification amidst others in carrying out their marketing efforts. Mobile Instant Messaging & Autonomous shopping carts are to be employed in the near future while firms are receptive to experiment on Hologram technologies and In-store Gamification. Furthermore, key drivers that propel firms to implement novel technology like Gamification are; to generate customer insights, enhance customer experience and achieve marketing related KPI targets. Conversely, inadequate technology infrastructure, justifying focus on a niche crowd of tech-oriented customers and slow ROI pose as challenges in the process of Gamification adoption. The study offers theoretical contribution to the knowledge gap in this domain especially in the Sri Lankan context and while it is limited to modern-trade retailers future research can be extended to other formats of retail.