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Publication Open Access Influencing players to download new games: role of in-game pop-up advertisements(Springer Nature, 2026-04-30) Vidanagama, S; Ulapane, N; Thilakarathna, D; Wijekoon, C; Wisenthige, K; Aluthwala, CThe utilization of pop-up advertisements in promoting online games has become increasingly prominent, particularly within freemium gaming models, where advertising serves as a critical revenue and acquisition mechanism. Despite their widespread adoption, limited empirical research has examined how specific advertisement attributes shape advertising value and subsequent player download intentions, especially in emerging digital economies. This study investigates the influence of four key pop-up advertisement attributes; informativeness, creativity, personalization, and credibility, on perceived advertising value and its effect on game download intention in the context of freemium games. Undergraduate game players who belong to the age category of 18–25 years, representing Generation Z were determined as the study sample. Randomly selected participants were asked to engage in a game-playing experience and respond to a structured survey afterward. A total of 386 responses were collected for the analysis and 12 individuals were interviewed after the analysis intending to validate the results. The results revealed that the considered ad characteristics; informativeness, creativity, personalization, and credibility have a significant impact on advertising value and the perceived advertising value significantly influences the player’s game download intentions. Subsequent qualitative interviews conducted with individual gamers validated the analyzed results. The qualitative findings corroborated the quantitative results, offering deeper insights into how gamers interpret and respond to in-game pop-up advertisements. This study contributes to the online gaming and digital advertising literature by empirically validating a model of advertising value in freemium gaming contexts. Practically, the findings provide actionable insights for marketers and game developers seeking to optimize pop-up advertisement design to enhance player engagement and increase game installations. Conducted within the Sri Lankan context, the study addresses a notable research gap in emerging digital markets and offers implications applicable to similar underexplored regions.Publication Open Access Does management support drive sustained agile usage? a serial mediation model and cIPMA perspective(Public Library of Science, 2025-02-05) Wijesinghe, U; Mapitiyage, V; Wickramarathne, C; Wickramage, C; Wisenthige, K; Aluthwala, CAgile software development is immensely popular in the industry, but most teams struggle to sustain its use. Human factors like management support, agile training, agile mindset, and team resilience are often neglected, hindering long-term success. However, research has not explored their underlying mechanisms in depth. Therefore, this study examines if management support impacts the sustained usage of agile methodologies within software development teams. It subsequently investigates the individual and serial mediating effects of agile training, the agile mindset, and team resilience on this relationship. Additionally, it compares the importance and performance of management support, agile training, the agile mindset, and team resilience in infusing agile practices. Finally, it determines these antecedents’ necessity for the enduring success of agile application. Data collected from 391 agile software development professionals using a structured questionnaire. Partial-least-squares structural equation modelling, importance-performance map analysis and necessary condition analysis were used to investigate relationships. The findings underscore the pivotal role of management support in infusing agile practices. Agile training, mindset, and team resilience emerge as critical mediators, with a strong serial mediation effect. While management support is paramount, its practical implementation falls short within teams. All four antecedents are found to be necessary for optimal agile sustainment. Thus, this study significantly advances theoretical understanding by introducing a serial mediation model that elucidates their mechanisms in impacting agile infusion. It extends prior organisational-level findings to the team-level. The study’s quantitative verification of qualitative findings strengthens their generalisability to a broader spectrum of teams. It pioneers in expounding the constructs’ relative importance, performance and necessity, to offer actionable insights for agile practitioners. Finally, it provides methodological guidance to apply importance performance map analysis and necessary condition analysis in agile software development research. Adult