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Author: search.filters.author.Kalansuriya, NHas files: Yes

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Now showing 1 - 3 of 3
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    Rising from the crisis by raising their businesses exploring the social media strategies for micro-level women entrepreneur success
    (Emerald Publishing, 2025-10-03) Jayasuriya, N; Wisenthige, K; Kalansuriya, N; Munasinghe, S; Shamila, P; Swaris, S
    Purpose – This study examines the social media strategies adopted by micro-level women entrepreneurs who successfully transitioned their businesses from “brick and mortar” to online operations during the coronavirus (COVID-19) pandemic. Design/methodology/approach – The research consisted of two phases: semi-structured interviews followed by focus group discussions (FGDs). Twelve participants were selected through a judgmental sampling method for the interviews. The sample included contemporary successful micro-level female entrepreneurs who shifted to online platforms during the crisis. New factors were identified as determinants of success for online-based small businesses. The FGDs provided insights into these determinants, which were analyzed thematically. Findings – The findings indicate that the success of online businesses is influenced by an active presence on social media, the maintenance of a strong online network with customers and industry partners, vigilance in seizing strategic opportunities in a diverse environment, and the generation of powerful word-of-mouth (WOM) through excellent customer service. In contrast to gender inequality typically observed in business across Asian regions, no such gender stereotype issues were found among micro-level Sri Lankan women entrepreneurs. Originality/value – This study enhances the understanding of social media strategies in micro-entrepreneurship by identifying key success factors that have been underexplored in existing literature. It challenges assumptions about gender barriers in Asian entrepreneurship, demonstrating that Sri Lankan women entrepreneurs navigate digital business environments effectively. Unlike prior studies focused on larger firms or developed economies, this research highlights unique success determinants in an emerging market. The study introduces a conceptual framework that integrates social media engagement, strategic adaptability and network strength as critical components for online business success. These insights provide a foundation for future empirical studies in digital entrepreneurship.
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    Comparative Determinants of Global Competitiveness: Governance, Social Progress, and Economic Trade-Offs
    (John Wiley and Sons Ltd, 2025-03-31) Kalansuriya, N; Jayathilaka, R
    This study analyses the determinants of global competitiveness in 2018 and 2023, focusing on governance, social progress, economic dynamics, sustainability, and human development. Using an Ordered Probit Regression model, countries are classified into low, middle, and high competitiveness tiers, enabling a structured assessment of how these factors influence rankings over time. The results indicate that reducing corruption and improving social progress are key to enhancing competitiveness across all tiers, as governance quality and human capital investment significantly impact economic advancement. Environmental performance and trade openness present trade-offs: while they support long-term growth, they impose short-term costs, particularly in highly competitive economies. Human development emerges as a consistent driver of upward mobility, emphasising the importance of sustained investment in education and healthcare. This study contributes uniquely by providing a two-year comparative analysis and employing an Ordered Probit Model to assess competitiveness, offering deeper insights into how countries transition between tiers. The findings highlight the need for tailored policy approaches: low-tier nations should prioritise institutional reforms, middle-tier economies should focus on innovation-driven growth, and advanced economies must balance environmental policies with economic sustainability. These insights provide valuable guidance for policymakers navigating global economic transitions.
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    PublicationOpen Access
    Comparative Determinants of Global Competitiveness: Governance, Social Progress, and Economic Trade-Offs
    (Wiley, 2025-03-31) Kalansuriya, N; Jayathilaka, R
    This study analyses the determinants of global competitiveness in 2018 and 2023, focusing on governance, social progress, economic dynamics, sustainability, and human development. Using an Ordered Probit Regression model, countries are classified into low, middle, and high competitiveness tiers, enabling a structured assessment of how these factors influence rankings over time. The results indicate that reducing corruption and improving social progress are key to enhancing competitiveness across all tiers, as governance quality and human capital investment significantly impact economic advancement. Environmental performance and trade openness present trade-offs: while they support long-term growth, they impose short-term costs, particularly in highly competitive economies. Human development emerges as a consistent driver of upward mobility, emphasising the importance of sustained investment in education and healthcare. This study contributes uniquely by providing a two-year comparative analysis and employing an Ordered Probit Model to assess competitiveness, offering deeper insights into how countries transition between tiers. The findings highlight the need for tailored policy approaches: low-tier nations should prioritise institutional reforms, middle-tier economies should focus on innovation-driven growth, and advanced economies must balance environmental policies with economic sustainability. These insights provide valuable guidance for policymakers navigating global economic transitions.