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Subject: search.filters.subject.Gen Z

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    Decrypting the Digital Vault by Understanding Cryptocurrency Adoption Challenges Among Gen Z: Case of Sri Lanka
    (University of Nigeria Department of Mass Communication, 2025-01-01) Mallawaarachchi, S; Hemachandra, U; Jayakody, D; Wickramarathne, U; Lokeshwara, A.A; Bandara, G.C
    Background: As digital natives, Gen Zs are at the forefront of embracing cryptocurrencies for technological innovation and financial empowerment. This study is part of a larger effort to understand the evolving trends in the world of cryptocurrency, highlighting the need for more research in this area. Objective: This study sought to explore the diverse challenges faced by Gen Zs while adapting to the usage of cryptocurrencies within the Sri Lankan context. Methodology: The researchers conducted this study using an inductive qualitative approach. Data were gathered through in-depth interviews with 24 participants, employing snowball sampling to recruit participants. The collected data were then analysed using thematic analysis, and the findings were presented in prose form. Results: The results of this study revealed three key themes that significantly impact the usage of cryptocurrency as a digital asset among Gen Zs in Sri Lanka: (i) Trust and security concerns, (ii) Market volatility and investment risks, (iii) Regulatory approach and cryptocurrency transactions. Conclusion: Although cryptocurrency has gained acceptance among Gen Zs, its usage is determined by factors that ensure that users harness its full benefits. Contribution: This study has revealed the diverse challenges that Gen Zs embraced when adopting cryptocurrencies. © 2025, University of Nigeria Department of Mass Communication. All rights reserved.
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    Exploring the Usage of AI Tools in Education: Insights from Gen Z Undergraduates in Sri Lanka
    (University of Nigeria Department of Mass Communication, 2025-06-02) Nishshanka, N; Karunarathna, N; Dayapathirana, N; Karunarathna, R. V; Hewage, H. K; Anthony, P
    Background: This study investigates the patterns of use and adoption of AI tools in Sri Lanka, with a special emphasis on Generation Z undergraduates who will enter the industry next. As AI is an emerging technology, how this generation interacts with and enriches knowledge through AI tools becomes a vital area of concern. Objective: To identify key subjective factors influencing the adoption and usage of AI tools in education among Gen Z undergraduates in Sri Lanka. Methodology: This study employs qualitative research methods, specifically semi-structured interviews, to gather insights from 18 university students across various disciplines. Thematic analysis was used to identify recurring themes related to undergraduates' subjective experiences, benefits received, and attitudes, for which MAXQDA is used as the analytical software. Results: The findings demonstrate four key subjective factors that influence adoption and usage, such as academic work, awareness and adoption, challenges and risk, and helpful and supportive factors. The frequently used AI tool in Sri Lanka was noted as ChatGPT, which showed a high usage pattern in the analysis. Conclusion: Understanding the usage patterns and adoption factors helps the community use AI tools effectively, as it makes them aware of the risks and helpful factors. Also, the facilities that aid in adopting these AI tools could elevate the efficiency of their usage by making many students, future undergraduates, AI developers, and educational institutions aware of its benefits. Unique Contribution: This research provides insights for future research by helping to understand the usage of emerging AI tools among Gen Z undergraduates in a developing country like Sri Lanka. The findings can be applied to understanding different generations and emerging generations, such as Generation Alpha.