Scopus Index Publications

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Sustainability Insights: Unveiling the Impact of Business Analytics in Shaping Sustainability Practices in the Apparel Industry
(2025) Gajanayake, L; Rajapaksha, D; Rukshan, T; Pathirana, S; Thelijjagoda, S; Pathirana, G
The Sri Lankan apparels industry has a strategic importance for the national economy as the country has been one of the main exports and employers. But it has sustainability issues such as high resource consumption, increased pollution, and poor labor standards. As the consumption of sustainable and environmentally responsible clothes continues to rise around the world, such concepts as business analytics (BA) present an opportunity to tackle these issues. This study investigates the effects of BA tools and techniques in enhancing sustainability in Sri Lanka apparel industry with regards to waste reduction, efficient resource management and compliance to ethical standards for sustainable driven global business. A qualitative research design was followed and conventional interviews conducted on key informants from GOTS certified apparel factories. Data were coded and analyzed thematically using MAXQDA software, with reference to the subthemes that emerged in the study, such as waste reduction and increasing efficiency and effective decision-making. It was revealed that BA solutions such as RFID, predictive modelling and dynamic dashboards offered promising improvements to sustainability performance. Techniques like 3D sampling reduced fabric consumption during the generation of prototypes, and dashboard analytics allowed constant tracking of other forms of sustainability KPIs like power use and carbon footprint. They also increased efficiency of cross-functional coordination, integrating sustainability into functions and departments. This study demonstrates how BA enables the sustenance of development within the apparel industry, based on a strategic management of economical, ecological, and social goals. The outcomes would help industry leaders and policymakers in developing improved strategies for sustainability practice to overcome existing gaps between theory and practice and for sustainable and competitive business growth in the context of a world economy moving toward sustainability.
Open Access
Aggressive strategies of the COVID-19 pandemic on the apparel industry of Sri Lanka using structural equation modeling
(PLoS ONE, 2023-06-21) Rajapakshe, W; Karunaratna, D. S. M.; Ariyaratne, W. H. G.; Lakshani Madushika, H. A.; Perera, G. S. K.; Shamila, P
During the COVID-19 crisis, the apparel industry faced many challenges. Aggressive cost-cutting strategies became a top priority, and in turn, these influenced stressors and adversely affected business sustainability. This study examines the impact of aggressive strategies during the COVID-19 pandemic on business sustainability in the apparel industry of Sri Lanka. Further, it investigates whether the relationship between aggressive cost-cutting strategies and business sustainability was mediated by employee stress, considering aggressive cost reduction strategies and workplace environmental changes. This was a cross-sectional study with data collected from 384 employees in the apparel industry in Sri Lanka. Structural Equation Modelling (SEM) was applied to analyze the direct and indirect effects of aggressive cost reduction strategies and workplace environmental changes on sustainability with mediating effects of stress. Aggressive cost reduction strategies (Beta = 1.317, p = 0.000) and environmental changes (Beta = 0.251, p = 0.000) led to an increase in employee stress but did not affect business sustainability. Thus, employee stress (Beta = -0.028, p = 0.594) was not a mediator in the relationship between aggressive cost-cutting strategies and business sustainability; business sustainability was not a dependent variable. The findings proved that managing workplace stress, particularly improving stressful working environments and aggressive cost reduction strategies, can enhance employee satisfaction. Thus, managing employee stress could be beneficial for policymakers to focus on the area(s) required to retain competent employees. Moreover, aggressive strategies are unsuitable to apply during crisis to enhance business sustainability. The findings provide additional knowledge to the existing literature, enabling employees and employers to predict causes of stress and serve as a significant knowledge base for further studies.

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