3rd International Conference on Sustainable and Digital Business [ICSDB] 2024
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Publication Open Access Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context(ICSDB 2024 and SLIIT Business School, 2024-12-10) Pathirana, G.; Kumarasena, N.; Rathnayake, C.; Maduranga, S.; Dayawansha, P.; Ehalapitiya, S.This study investigates the internal communication strategies employed by workplace leaders to bridge the communication gap with Generation Z within organizational settings. Using semi-structured interviews with 15 corporate leaders until data saturation was achieved, the research captures leaders' evolving perspectives on engaging with Gen Z employees. Findings reveal that while many leaders are transitioning from traditional communication methods toward approaches that resonate with Gen Z, certain areas of Gen Z’s communication expectations remain unmet. Addressing these gaps is critical as Gen Z increasingly shapes the workforce, necessitating an understanding of their distinct communication styles and values. This study uniquely contributes to the discourse on generational communication within organizations, highlighting the role of effective leader-Gen Z interaction in fostering a cohesive work environment.