3rd International Conference on Sustainable and Digital Business [ICSDB] 2024
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Publication Open Access Impact of Green Supply Chain Practices on Sustainability in Sri Lankan Tea Export Sector: A Systematic Literature Review(ICSDB 2024 and SLIIT Business School, 2024-12-10) Medani, K.; Karunathilaka, N.; Thathsarani, H.; Liyanage, P.; Karunarathna, N.; Aluthwala, C.GSCM is one of the most crucial strategies that incorporate sustainability into operational and production practices. Based on this premise, the given systematic literature review examines how the key GSCM practices influence sustainability in Sri Lanka's tea export sector. This review identifies synthesized findings from various studies that the adoption of GSCM has led to a significant improvement in economic sustainability through a reduction in operational costs of up to 20%-and enhancing the ability of market competitiveness. In this regard, environmental concerns contribute by reducing resource consumption by up to 30% as waste is generated, promoting sustainable production processes. Socially, GSCM advances good labor practices and strengthens community involvement in the pursuit of better working conditions, improving relationships between the producers and local communities. With all these advantages, however, GSCM in the Sri Lankan tea export sector faces fluctuating global market prices, effects of climate change, and persistent labor shortages. These challenges are indicative that strategic interventions of the government to support and collaborate in the industry do become urgent to enhance sustainability. This review also points out one important limitation in relying on secondary sources of data and emphasizes that there is a dire need for empirical research to enhance the evidence base to provide actionable insights for policymakers and stakeholders. In sum, this literature review underlined that GSCM played a vital role in the advancement of sustainability within the tea export sector and in providing a competing position of the industry in a global market for long-term viability in sustainabilityPublication Open Access Sustaining Agile Usage: Role of Management Support in Shaping Agile Mindsets in Development Teams(ICSDB 2024 and SLIIT Business School, 2024-12-10) Wickramarathne, C.; Wijesinghe, U.; Mapitiyage, V.; Wickramage, C.; Wisenthige, K.; Aluthwala, C.Agile methodologies have acquired prominence in the modern landscape of software development. Regardless of development teams shifting to such methodologies, they experience obstacles in their sustained usage. Research implies these originate from shortcomings in the agile mindset of team members, considering the role of management support in fostering the same. However, they struggle to properly address the impact of management support on sustained agile usage. This study solidifies the impact of management support on the sustained usage of agile methodologies, exploring the mediating role of the agile mindset. A questionnaire was administered to select a group of 100 agile software development team members. A quantitative research approach was employed, with cross-sectional data gathering. Partial Least Squares Structural Equation Modelling was applied to analyse the relationships between variables, finding that the management support provided by an agile software development firm has a significant positive impact on the agile software development team’s sustained agile usage. Furthermore, the management support by the firm cultivates an individual’s agile mindset. An individual’s agile mindset has a positive correlation with sustained agile usage of the team as well, thereby establishing a partial mediation between management support and sustained agile usage. Interestingly, the findings assert the importance of management support while demonstrating their responsibility for the achievement of the ultimate goal of establishing a culture of agility by fostering individuals’ agile mindsets in an SD firm. Furthermore, it furnishes practitioners with the knowledge to develop effective interventions to foster an agile mindset among team members, thereby ensuring the long-term success of agile methodologies.Publication Open Access Bridging the Waves: A Study of Gender Dynamics and Career Experiences Among Women Seafarers(ICSDB 2024 and SLIIT Business School, 2024-12-10) Karunatilleke, A.W.; Herath, H.M.R.P.R.; Gunasekare, T.This research paper explores the perspectives of women seafarers regarding their experiences in the traditionally male-dominated maritime industry. Through qualitative interviews, this study aims to understand the unique challenges and opportunities women face at sea. Key themes identified include workplace discrimination, gender dynamics, work-life balance, and career progression. The findings highlight the significant barriers to entry and advancement that women encounter, such as limited mentorship opportunities and systemic biases. Despite these challenges, many women express job satisfaction due to the adventurous nature of seafaring and the sense of community. The study also underscores the importance of supportive networks and policies that promote gender equality on board ships. The insights gained from this research provide valuable implications for industry stakeholders to enhance the work environment for women seafarers, fostering greater diversity and inclusion. Recommendations for future research include longitudinal studies to track changes over time and the examination of specific interventions aimed at improving conditions for women in maritime rolesPublication Open Access Teamwork and Knowledge: The Keys to Thriving in Sri Lanka’s Apparel Industry(ICSDB 2024 and SLIIT Business School, 2024-12-10) Navodya, C.; Uttara, B.; Hettiarachchi, N.; Madhushika, H.; Pathirana, G.; Ehalapitiya, S.This study explores the dynamics of knowledge sharing in team-based work environments within Sri Lanka's apparel industry. Conducted through in-depth interviews with 20 machine operators across six apparel companies, the research investigates the influence of factors such as organizational support, motivation, leadership, technology, and trust on knowledgesharing practices. The findings underscore the essential roles of organizational support and trust in fostering collaborative knowledge sharing, while language barriers were deemed nonsignificant. This study contributes unique insights into the specific conditions shaping knowledge sharing in Sri Lanka’s apparel sector, with practical implications for boosting productivity, innovation, and teamwork within the industry.Publication Open Access Critical Success Factors of Electronic Government Procurement (E-GP) Implementation in Sri Lanka(ICSDB 2024 and SLIIT Business School, 2024-12-10) Dikmadugoda, L.Electronic Government procurement is one aspect of the E-Government concept. It offers to the value for money, cost-saving, better fiscal policy management, and substantial competition and a stronger marketplace. Many countries all over the world including developing countries such as Bhutan, Napal, and Bangladesh obtained advantage through the digitalization of government procurement. The main objectives of the study are measure to the level of eprocurement practises in the public sector in Sri Lanka and examine to the critical success factors in adopting e-procurement in Public Sector Institutions in Sri Lanka. The population of the study comprises of the national-level public sector entities such as Ministries, Departments, Statutory Boards and Public Companies and Registered vendors. A sample of procurement entities was selected on convenience sample method. This research based on quantitative studies and Quantitative data collected through a structured questionnaire to identify the determinants of successful e-procurement adoption and the level of e-procurement usage. The survey results of this study affirm the pivotal role of organizational, legal, and environmental factors in driving the successful implementation of electronic government procurement, consistent with the findings outlined in the literature review. Concurrently, the survey underscores the limited influence of technology and political factors on the e-government Procurement (e-GP) implementation in Sri Lanka. Despite these nuances, the overarching objective of the research remains unchanged: to offer a streamlined pathway for the swift and effective adoption of Electronic Government Procurement practices across all sectors of the government.Publication Open Access Adoption success of using Generative AI apps for the ECommerce Platforms in Sri Lanka(ICSDB 2024 and SLIIT Business School, 2024-12-10) Dilshan, A.; Wijayanayake, J.; Asanka, D.; Karunarathna, C.The digital landscape has witnessed the widespread influence of e-commerce, with the Information Technology industry embracing generative AI applications. This research aims to investigate the adoption success of existing e-commerce platforms in Sri Lanka in incorporating generative AI technologies. A systematic literature review using the PRISMA framework identified how generative AI is used in various industries, its Future Directions, Ethical Concerns, Security, and Privacy Considerations, and the most widely used and accepted models for understanding technology adoption. The Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) are the two most widely used in past research for the acceptance of technology. These two models and past literature were used to develop a conceptual framework. The variables in this research model were measured through questionnaires with five-point Likert scales and close-ended questions completed by the Software Engineering and Software development process-related employees in Sri Lanka. Data cleaning and demographic data analysis were conducted using IBM SPSS 21, and preliminary data analysis was performed using PLS-SEM (SmartPLS 4). The study found that generative AI apps are productive, effective, and capable of retaining users with a positive intention to use them in Ecommerce. High implementation costs negatively impact, and Low training and maintenance costs positively affect the intention of users to adopt generative AI apps. The factors such as innovativeness, perceived benefits, and level of attitudes, positively impact the overall adoption success. These findings are expected to guide Sri Lankan e-commerce platforms, aiding them in enhancing the successful adoption and seamless integration of generative AI apps. By aligning with the wisdom of TAM and its associated models, our research contributes to understanding the adoption success of Sri Lankan e-commerce platforms to embrace generative AI technologies.Publication Open Access Factors Affecting Women Employment in Information Technology Industry: A Study in Global Context(ICSDB 2024 and SLIIT Business School, 2024-12-10) Ranasinghe, M.; Ashokkumar, S.G.; Vishara, S.; De Silva, S.; Karunarathna, N.; Kalansuriya, N.The global education sector is witnessing a surge in women pursuing Science, Technology, Engineering, and Mathematics (STEM) degrees, but the gender gap in employment of the information technology (IT) industry remains significant. This difference stems from several sociocultural elements, such as gender roles, norms, beliefs, and attitudes. This study aims to analyse the factors that affect women's career opportunities in IT sector by presenting its findings in an international setting. This study thoroughly examines the barriers that prevent women from entering and rising through the ranks of the IT sector. Due to the above-mentioned gender inequality, the underrepresentation of women in the IT sector also declines the industry access to tremendous talent and a variety of viewpoints. This research aims to assist the growth of a more equitable and inclusive IT sector by addressing the obstacles experienced by women in IT professions and creating an atmosphere that empowers women's involvement and leadership. Following chapters would comprehensively discuss over the globally identified factors that are affecting women employment in the IT sector and social aspects on it. Policymakers, business executives, academic institutions, and respective organizations may all benefit greatly from the findings of this study, which can support to develop programs and policies focused at removing obstacles to women's employment and their career progression in the IT industry. The ultimate goal of this study is to addresses the factors that are affecting women employment in the IT sector with findings from global studies and encourage to build a more inclusive and varied workforce, which can stimulate economic development, productivity, and creativity in IT sector.Publication Open Access Factors influencing the use of Robotic Process Automation Technology: A Study in the Sri Lankan Banking Sector(ICSDB 2024 and SLIIT Business School, 2024-12-10) Perera, W.P.S.S.M.; Hettiarachchi, G.D.A.S.; Ekanayake, E.W.M.D.Y.I.R.; Yapa, S.R.; Dias, S.M.D.T.H.The rapid changes in technology parallel the differences in the everyday life of human beings. Technology has significantly eased daily activities across various sectors, including education, communication, business, and the job industry. The research investigates the implementation of the Robotic Process Automation (RPA) in the banking sector in Sri Lanka. The study mainly focuses on the challenges and implementation of effective managerial practices, conducive banking processes and factors related to decision-making. The study took a quantitative approach, selecting 80 bank employees through stratified sampling to assure representation across bank departments, and distributing the survey questionnaire in person to obtain employee impressions of RPA deployment. A questionnaire for the employees is incorporated into the study as the primary research tool and the gathered information is statistically analyzed using SMART PLS. The research findings provide a critical importance of factors influencing the adoption of RPA technology within the Sri Lankan banking sector. Particularly, the study emphasizes the significance of Perceived Ease of Use and Management Support, while acknowledging both their strengths and weaknesses.Publication Open Access Shareholder Litigation Rights and Financial Fraud Risk: New Evidence from Exclusive Forum Provisions(ICSDB 2024 and SLIIT Business School, 2024-12-10) Weerathunga, W.D.This paper examines the effect of shareholder litigation rights on the firm’s exposure to financial fraud risk. We define fraud risk as the likelihood that a firm may experience financial statement manipulations at the organizational level. We look at fraud risk as it helps us go beyond the level of fraud detected at the firm level, which has been the focus of a large stream of prior research. Following the Business Judgement Rule, we argue firms that fall short of shareholder expectations experience a higher risk of shareholder litigation. Thus, managers will generally attempt to demonstrate superior performance to the shareholders in the presence of excessive litigation pressure, increasing the risk of financial statement fraud for these firms. Consistent with our presumption, we observe a reduction in multi-forum litigation followed by EFP adoption to curtail the financial fraud risks among these firms. Our results remain consistent when fraud risk is measured using Benford’s Score and the discretionary accruals, consistent with the earnings management literature. Although shareholder litigation is expected to lower the risk of financial risk of fraud , our findings suggest that increasing litigation threats may worsen financial fraud risks among firms. Overall, the findings of this paper contribute to the existing literature by showing that it is not the quantity but the quality of litigation that matters in enhancing organizational outcomes.Publication Open Access A Systematic Literature Review of Factors Affecting Online Behavioural Advertising(ICSDB 2024 and SLIIT Business School, 2024-12-10) Madawala, A.I.B.W; Subharathi, A.; Shehara, N.; Karunarathne, D.; Jayasuriya, N.; Yapa, C.This study aimed to summarize and identify factors affecting online behavioural advertising identified until 2024, and to create an integrated conceptual framework that explains relationships between these factors affecting OBA. Even though a significant number of recent studies have been published on online behavioural advertising during recent years, systematic reviews about online behavioural advertising is limited, which is the focus of this study. The study utilized the systematic review method to organize publications gathered from Scopus database, Emerald Insight and Google Scholar. Thematic analysis was used to identify and according to themes. Review of 46 publications revealed that, advertiser-controlled factors are the initial predictors of user-controlled factors, leading to OBA outcomes. By reviewing 46 publications it was revealed that, advertiser-controlled factors such as: ad-skip option, time display, content quality and source attractiveness affect user-controlled factors. User controlled factors that are highly prevalent in the existing literature are: privacy concerns, ad-scepticism, ad-relevance and user attitude. The impact from advertiser-controlled factors to user-controlled factors are moderated by social and cultural factors and personality traits. The final outcomes of OBA depend on each platform, context and group of users. As identified in the literature OBA outcomes are, OBA acceptance, OBA avoidance, ad-blocker use, purchase intentions and brand engagement. Influence from user-controlled factors to OBA outcomes is moderated by gender, trust and psychological ownership. This systematic review is unique because recent knowledge on personalised advertising is reviewed here through empirical findings, while providing an idea of the broader picture for advertising practitioners.Publication Open Access The Power of Business Model Innovation: Insights from Research for Impact(ICSDB 2024 and SLIIT Business School, 2024-12-10) Gassmann, OIn an era where technological advancements alone are no longer sufficient for sustained success, business model innovation has emerged as a critical factor in achieving longterm competitiveness and growth. This keynote draws on the research work of "Business Model Navigator" to highlight the transformative potential of rethinking traditional business models. The Business Model Navigator identifies 66 patterns that have shaped the success of companies across various industries. These patterns offer a powerful framework for understanding how businesses can innovate beyond their products or services, reconfiguring the way they create, deliver, and capture value. By focusing on business model innovation, companies can not only respond to disruptive forces but also anticipate market shifts and secure a strategic advantage. This keynote emphasizes the growing importance of innovation at the business model level, exploring how organizations can harness the power of these patterns to drive future growth. By leveraging business model innovation, businesses can unlock new opportunities for value creation in an increasingly complex and competitive landscape. The session is designed to inspire business leaders, entrepreneurs, and innovators to recognize the untapped potential in their business models and explore new pathways to success in a dynamic market environment.”Publication Open Access Systematic Review: The Role of Data Analytics in Enhancing Academic Performance Classroom interaction, Learning Analytics in Higher Education(ICSDB 2024 and SLIIT Business School, 2024-12-10) Sithumini, J.H.C.; Sanjuka, A.N.E.; Ranawaka, P. S.; Hasaranga, H.G. D.; Samarakkody, T.; Pathirana, GThe field of data analytics has seen substantial growth, particularly within the education sector. With the recent expansion of e-learning due to the COVID-19 pandemic, the ability to make data-driven decisions in education has become more important than ever. This review synthesizes existing research on the role of data analytics in enhancing academic performance and decisionmaking in higher education. The key objectives are to examine the influence of data analytics on student performance, explore learning analytics’ role in institutional decision-making, and assess the effect of data analytics on e-learning systems, particularly during the COVID-19 pandemic.Publication Open Access Factors Affecting Sri Lankan Cinnamon Export Income(ICSDB 2024 and SLIIT Business School, 2024-12-10) Marasinghe, T.; Paranawithana, N.; Balthazaar, F.; Radeesha, M.; Wisenthige, K.; Jayathilaka, R.; Dabare, U.Ceylon cinnamon, renowned for its superior flavour and delicate appearance, faces distinctive challenges in the global market due to its higher cost and limited availability compared to cassia cinnamon. The major objective of this paper is to identify and analyse factors influencing the export income of Ceylon cinnamon in the areas of production volume, exchange rate, domestic consumption, and land area. The study quantifies the impact of these variables on export income by applying multiple linear regression analysis to data from the period 1992 to 2022 in Sri Lanka. The findings of this paper depict that variation in the exchange rate, domestic consumption, and land area significantly increase Ceylon cinnamon export income, indicating that cultivation and productivity do improve export earnings. On the other hand, it has shown that production volume negatively affects export income. This suggests that the quality and effective use of production outcomes are lower than expected, which adversely affects export volume and earnings. The research findings would, therefore, be of immense use to policymakers, exporters, and the industry in formulating strategies to enhance the cinnamon export sector in Sri Lanka. Key factors that would help stakeholders include interventions targeting production efficiencies, currency risk management, and maintaining a balance between domestic demand and international market dynamics. The research also fills gaps in the literature by focusing on Ceylon cinnamon and its export dynamics, thereby contributing to the sustainable growth and competitiveness of Sri Lankan’s agricultural export sectorPublication Open Access Digital Distilleries: Navigating Industry 4.0 Trends in Sri Lanka’s Beverage Industry(ICSDB 2024 and SLIIT Business School, 2024-12-10) Thakshila, P.; Kushani, M.; Darshana, S.; Herath, B.; Pathirana, G.; Jayasinghe, P.; Ehalapitiya, S.Industry 4.0 is a rapidly evolving paradigm allowing industries to explore digital transformation opportunities to provide services and products to both existing and new markets at competitive prices. Developed nations have largely capitalized on Industry 4.0, creating fresh market opportunities by embedding advanced technologies in industrial processes. This research assesses the readiness for implementing Industry 4.0 in Sri Lanka’s beverage sector through primary data. Using focus group interviews with managerial-level employees in large-scale beverage firms, this study identifies technical, operational, and market/environmental factors as key influences in adopting Industry 4.0 in this sector. The findings contribute actionable insights into strategic pathways for digital transformation.Publication Open Access Enhancing Export Potential: The Synergistic Impact of Digitalisation and Export Market Orientation in Driving Export Success in Sri Lanka's Apparel Sector(ICSDB 2024 and SLIIT Business School, 2024-12-10) Abeyruwan, N.; Wijesekara, H.; Weerasuriya, H.; Amarasekera, A.; Rajapakse, V.; Wisenthige, K.The purpose of this study is to examine the impact of digitalisation on the performance of Sri Lankan apparel exporters, both directly and indirectly. The indirect effect of digitalisation on export performance is evaluated through the mediation of export market orientation (EMO). EMO is the export ventures’ effort to infuse marketing strategies into its export activities. Given that apparel export ventures have embraced digital capabilities, the evaluation was conducted using data collected from 87 apparel manufacturing exporters in Sri Lanka operating on medium and large scale. Primary data was collected using a questionnaire instrument. The analytical technique employed in this study was partial least squares structural equation modelling (PLSSEM), which supported identifying the direct and indirect impacts vividly. The discoveries suggest that rather than the direct effect of digitalisation on export performance, the indirect effect of digitalisation through EMO has a significant impact on export performance. Also, the study reveals that EMO as a mediator plays a role of full mediation between the independent and the dependent constructs of the study. Digitalisation through EMO plays a crucial role in improving the export performance of apparel manufacturing exporters because effective adoption of digitalisation enables market sensing and eases the generation of export market intelligence, dissemination of that intelligence and responsiveness. The study provides significant insights for medium and large-scale apparel exporters, policymakers, and industry leaders on the importance of EMO strategies for enhancing export performance and survival in the global market while also serving as a guide for micro and small-scale ventures adopting digital practices.Publication Open Access Sustainable Digital Business(ICSDB 2024 and SLIIT Business School, 2024-12-10) Wijay, BToday, I stand before you not only to advocate for the development of a sustainable digital economy but also to emphasize the immense opportunities it offers to create efficiency, transparency, and sustainable growth in Sri Lanka. Across various sectors—whether healthcare, education, transportation, or agriculture—digital solutions can deliver incredible value to society. And, crucially, they can help governments harness greater tax revenues, establish more honest practices, and improve the overall well-being of citizens.Publication Open Access A Critical Literature Review on Nexus of Bullying and the Whisperings of Turnover Intentions in Sri Lanka's Higher Educational Sphere(ICSDB 2024 and SLIIT Business School, 2024-12-10) Kevitiyagala, L.; Joshep, K.; Rajapaksha, S.; Illangamatilake, K.; Jayasinghe, P.; Rathnayake, N.Workplace bullying is defined as repeated mistreatments and harassment aimed towards an organisational member by other individuals or groups within a workplace context. It remains a critical concern across the globe in various industries negatively impacting the employees’ wellbeing and organisations’ reputation to date. This critical literature review delves into the definite context of academics in the higher education sector in Sri Lanka to explore the relationship between workplace bullying and turnover intentions. This critical literature review examines the theoretical framework, methodological strategies, and empirical data to shed light on the complex relationship between workplace bullying and turnover intentions among academics in the higher education sector of Sri Lanka. By directing attention to these dual aims, this study pursues to understand the underlying mechanisms that link workplace bullying to turnover intentions. This proposed study also explores the moderating role of leadership styles on the relationship between workplace bullying and turnover intentions. The thorough evaluation of methodological strategies captures the complexities of workplace bullying experiences and the implications in the existing research studies. This critical literature contributes to further enhancing the existing literature on workplace bullying and turnover intentions by providing insights into its prevalence and influence within academics in the higher education sector of Sri Lanka. Furthermore, highlights the importance of preventing workplace bullying and creating a supportive work environment in higher educationPublication Open Access Moderating Effect of Business Ecosystem Volatility between Dynamic capabilities and Firm Performance in Sri Lankan Multinational Corporations(ICSDB 2024 and SLIIT Business School, 2024-12-10) De Silva, M.; Withanarachchi, A.The evolution of the theories of Dynamic Capabilities and its importance in paving the path of success for organizations has been studied and researched for decades. Evolving from the resource-based view, theories of Dynamic Capabilities state that organizations should have the ability to adapt to changing environments by integrating, building and reconfiguring internal and external resources. This study focuses on the above-mentioned external environmental conditions and its effect on the Dynamic Capabilities and its relationship to firm performance within the premise of Sri Lankan Multinational Corporations. The dynamic capabilities a firm possesses has paramount importance in sustaining competitiveness. Nonetheless, there are other influential factors in the external environment that dictate the effectiveness of these dynamic capabilities. For instance, the Business Ecosystem Volatility surrounding Organizations can influence the extent to which these dynamic capabilities effect firm performances. Sri Lanka is a unique environment to study this phenomenon due to the emerging market dynamics and multinational activities. This research employs a quantitative approach using surveys sent to Sri Lankan Multinational corporations to collect data. It also contributes to the existing literature in hopes that it will fill certain research gaps prevalent in this area of study. The findings will benefit the management of the Sri Lankan MNCs by providing guidance on how to manoeuvre Dynamic Capabilities under changing environmental conditions and how they can capitalize on their dynamic capabilities properly.Publication Open Access Circular Economy, Digitalization and Inter-Organizational Collaboration: The Marvelous Trio(ICSDB 2024 and SLIIT Business School, 2024-12-10) Greco, MThe idea of supporting the transition toward a circular economy increasingly attracts managers for many good reasons, such as the institutional pressures from governments and society, the desire to imitate the industry leaders that increasingly disseminate their circular economy initiatives, the growing space sustainability and circular economy have in education and training programs, and the challenges associated with raw materials. This keynote speech will discuss how the quest to make a firm’s products and processes ‘more circular’ needs a team effort with other organizations and a fair dose of digitalization. The audience will be left with some thought-provoking questions about how inter-organizational collaboration, digitalization, and circular economy innovation intertwine.Publication Open Access Antecedents of Internal Stakeholder Satisfaction of Agile Projects: Evidence from the Sri Lankan Software Industry(ICSDB 2024 and SLIIT Business School, 2024-12-10) Kasturiarachchi, S.; Senevirathne, V.V.K.Internal stakeholder satisfaction is critical for project success. Adopting agile methodologies in software projects is perceived as a more adaptable approach than traditional project management methods, potentially leading to higher internal stakeholder satisfaction. However, numerous agile projects in the Sri Lankan software industry struggle with poor internal stakeholder satisfaction. Addressing this gap, the study has investigated the drivers of internal stakeholder satisfaction in agile projects within the Sri Lankan software industry. Accordingly, the five most appropriate practices – communication among internal stakeholders, frequent customer feedback, iterative development, collaboration, and flexibility to adopt customers’ late changes and a mediating factor – trust were identified, forming the basis for the conceptual framework. To evaluate it, the researchers analysed data from 137 internal stakeholders using multiple linear regression. The results showed that trustworthy communication, iterative development, and collaboration have a positive impact on internal stakeholder satisfaction, while mere communication among internal stakeholders, frequent customer feedback, and flexibility to adopt customers' late changes do not significantly impact internal stakeholder satisfaction in this context. The research provides valuable insights and practical recommendations to enhance internal stakeholder satisfaction in agile projects.