3rd International Conference on Sustainable and Digital Business [ICSDB] 2024
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Publication Open Access ‘Rhetoric’ and ‘Reality’ of Artificial Intelligence in Apparel Sector in Sri Lanka: Comparative Case Study(ICSDB 2024 and SLIIT Business School, 2024-12-10) Sandatharaka, S.; Neranjani, K.; Gayashan, N.; Himahansika, C.; Liyanage, T.; Jayasuriya, N.; Ehalapitiya, S.Artificial Intelligence (AI) has emerged as a transformational force in today's rapidly changing business environment. The apparel sector in Sri Lanka increasingly embracing AI technologies for the forthcoming adoption of AI technologies within the industry. Referring to evidence from companies that have evolved in Sri Lanka's apparel sector, this study examines the gap between AI’s rhetorical promises and its practical (reality) application. It focuses on workplace perceptions of AI, bridging the gap between theoretical AI concepts and their implementation, the dynamics of integrating AI into organizational processes, future directions, and the reasons behind the adoption of AI technologies by case study organizations. Drawing from qualitative data, the study delves into the perceptions of AI among industry professionals, the integration of AI into organizational processes, and the strategic motivations behind adopting AI technologies. The findings highlight a significant disparity between the high expectations promoted by AI rhetoric and the reality and effectiveness of AI in practice. While AI is often heralded as a tool to enhance efficiency and reduce manual Labor, the reality within the case study organizations reveals a slower, more complex adoption process. This research paper further describes the rhetoric and reality insights of AI in case study organizations while extending the rhetoric institutionalism theory, how organizations develop specific rhetorical strategies when defining the organizational goals and how organizations strategically use symbols like (words and signs) to empower the ability of practicality in the organizationsPublication Open Access Adoption success of using Generative AI apps for the ECommerce Platforms in Sri Lanka(ICSDB 2024 and SLIIT Business School, 2024-12-10) Dilshan, A.; Wijayanayake, J.; Asanka, D.; Karunarathna, C.The digital landscape has witnessed the widespread influence of e-commerce, with the Information Technology industry embracing generative AI applications. This research aims to investigate the adoption success of existing e-commerce platforms in Sri Lanka in incorporating generative AI technologies. A systematic literature review using the PRISMA framework identified how generative AI is used in various industries, its Future Directions, Ethical Concerns, Security, and Privacy Considerations, and the most widely used and accepted models for understanding technology adoption. The Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) are the two most widely used in past research for the acceptance of technology. These two models and past literature were used to develop a conceptual framework. The variables in this research model were measured through questionnaires with five-point Likert scales and close-ended questions completed by the Software Engineering and Software development process-related employees in Sri Lanka. Data cleaning and demographic data analysis were conducted using IBM SPSS 21, and preliminary data analysis was performed using PLS-SEM (SmartPLS 4). The study found that generative AI apps are productive, effective, and capable of retaining users with a positive intention to use them in Ecommerce. High implementation costs negatively impact, and Low training and maintenance costs positively affect the intention of users to adopt generative AI apps. The factors such as innovativeness, perceived benefits, and level of attitudes, positively impact the overall adoption success. These findings are expected to guide Sri Lankan e-commerce platforms, aiding them in enhancing the successful adoption and seamless integration of generative AI apps. By aligning with the wisdom of TAM and its associated models, our research contributes to understanding the adoption success of Sri Lankan e-commerce platforms to embrace generative AI technologies.Publication Open Access Critical Success Factors of Electronic Government Procurement (E-GP) Implementation in Sri Lanka(ICSDB 2024 and SLIIT Business School, 2024-12-10) Dikmadugoda, L.Electronic Government procurement is one aspect of the E-Government concept. It offers to the value for money, cost-saving, better fiscal policy management, and substantial competition and a stronger marketplace. Many countries all over the world including developing countries such as Bhutan, Napal, and Bangladesh obtained advantage through the digitalization of government procurement. The main objectives of the study are measure to the level of eprocurement practises in the public sector in Sri Lanka and examine to the critical success factors in adopting e-procurement in Public Sector Institutions in Sri Lanka. The population of the study comprises of the national-level public sector entities such as Ministries, Departments, Statutory Boards and Public Companies and Registered vendors. A sample of procurement entities was selected on convenience sample method. This research based on quantitative studies and Quantitative data collected through a structured questionnaire to identify the determinants of successful e-procurement adoption and the level of e-procurement usage. The survey results of this study affirm the pivotal role of organizational, legal, and environmental factors in driving the successful implementation of electronic government procurement, consistent with the findings outlined in the literature review. Concurrently, the survey underscores the limited influence of technology and political factors on the e-government Procurement (e-GP) implementation in Sri Lanka. Despite these nuances, the overarching objective of the research remains unchanged: to offer a streamlined pathway for the swift and effective adoption of Electronic Government Procurement practices across all sectors of the government.Publication Open Access Exploring the Impact of Sustainable Financial Practices on Perceived Business Development and the Challenges Faced by Small Entrepreneurs in Implementing those Practices(ICSDB 2024 and SLIIT Business School, 2024-12-10) Kumari, T. S.; Abeysekara, R.This qualitative study explores the impact of sustainable financial practices on perceived business development and identifies the challenges faced by small entrepreneurs in implementing these practices within the Colombo District, Sri Lanka. An inductive approach and interpretivist paradigm were employed, utilizing in-depth interviews with 20 small-scale entrepreneurs across 10 industries selected through purposive judgmental sampling. Thematic analysis of the data revealed that sustainable financial practices significantly contribute to market expansion, revenue growth, improved resource management, and brand recognition while aiding in overcoming challenges. However, small entrepreneurs face obstacles such as balancing shortterm financial needs with long-term sustainability, external environmental factors, and managing stakeholder expectations. The findings provide valuable insights into the benefits and barriers of sustainable financial practices, highlighting the need for strategic planning, stakeholder communication, and innovative funding solutions to foster business development.Publication Open Access Unlocking Potential: A Systematic Literature Review on the Role of Business Analytics in Enhancing Entrepreneurship within Sri Lanka's Tourism and Hospitality Sectors(ICSDB 2024 and SLIIT Business School, 2024-12-10) Chamika, B.L.M.; Senevirathna, L.B.J.K.M.; Dasanayake, D.M.P.K.; Madhushani, K.A.K.; Pathirana, G.; Ehelapitiya, S.This paper presents a systematic literature review on the application of business analytics (BA) in the tourism and hospitality industries, with an emphasis on entrepreneurship in Sri Lanka. Business analytics is increasingly recognized as a powerful tool for businesses, enabling data-driven decision-making that fosters competitiveness, operational efficiency, and innovation. This review employs the GRADE framework to assess the quality and strength of evidence from various research articles on the impact and potential of BA in tourism, hospitality, and entrepreneurship. Key themes include the importance of business analytics in strategic decision-making, demand forecasting, customer segmentation, and the role of entrepreneurial orientation in the adoption of BA. The findings highlight both opportunities and challenges in adopting BA techniques, especially in emerging economies like Sri Lanka.Publication Open Access Unravelling the influential factors shaping the adoption of Green Financing: Evidence from Banking Institutions in Sri Lanka(2024-12-10) Hettige, S.; Mudalige, N.; Kavinda, C.This study explores into the key drivers, challenges, and internal determinants influencing the adoption of green financing within Sri Lankan banking institutions. The study expounds the motivations and strategic frameworks supporting the incorporation of sustainability into banking practices through conducting in-depth interviews with the representatives from Domestic Systematically Important Banks (D-SIBs) in Sri Lanka. The findings pinpoint several key drivers such as regulatory frameworks, varying consumer preferences, shareholder involvement, and the quest for innovation. Regulatory transformations, colliding with targeted incentives and policies, have substantially driven banks toward sustainable practices. Simultaneously, changes in consumer behaviour and high environmental awareness have infused the development and introduction of innovative green financing products. Additionally, investor demands for increased transparency and the integration of Environmental, Social, and Governance (ESG) criteria have significantly influenced banks' strategic directions. This should be acknowledged as pioneers in sustainable finance and the necessity for competitive differentiation has been a key internal driver. Further, the results are aligned with the Resource Based View Theory and the Resource Theory of Sustainable Finance, underlining the vital role that firm-specific resources, competencies, and institutional framework contribute towards accomplishing sustainable finance goals. The study highlights that to promote the adoption of green financing initiatives, favourable regulations, increased consumer awareness, internal collaboration, capacity development, coordination of strategies, involvement of stakeholders, product innovation, risk management, and partnerships are essential. Hence, this study offers an in-depth comprehension of the intricate factors guiding the incorporation of green finance into Sri Lankan banks, with significant implications for decision-makers, financial institutions, and other parties involved in fostering green finance.Publication Open Access Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context(ICSDB 2024 and SLIIT Business School, 2024-12-10) Pathirana, G.; Kumarasena, N.; Rathnayake, C.; Maduranga, S.; Dayawansha, P.; Ehalapitiya, S.This study investigates the internal communication strategies employed by workplace leaders to bridge the communication gap with Generation Z within organizational settings. Using semi-structured interviews with 15 corporate leaders until data saturation was achieved, the research captures leaders' evolving perspectives on engaging with Gen Z employees. Findings reveal that while many leaders are transitioning from traditional communication methods toward approaches that resonate with Gen Z, certain areas of Gen Z’s communication expectations remain unmet. Addressing these gaps is critical as Gen Z increasingly shapes the workforce, necessitating an understanding of their distinct communication styles and values. This study uniquely contributes to the discourse on generational communication within organizations, highlighting the role of effective leader-Gen Z interaction in fostering a cohesive work environment.Publication Open Access Enhancing Export Potential: The Synergistic Impact of Digitalisation and Export Market Orientation in Driving Export Success in Sri Lanka's Apparel Sector(ICSDB 2024 and SLIIT Business School, 2024-12-10) Abeyruwan, N.; Wijesekara, H.; Weerasuriya, H.; Amarasekera, A.; Rajapakse, V.; Wisenthige, K.The purpose of this study is to examine the impact of digitalisation on the performance of Sri Lankan apparel exporters, both directly and indirectly. The indirect effect of digitalisation on export performance is evaluated through the mediation of export market orientation (EMO). EMO is the export ventures’ effort to infuse marketing strategies into its export activities. Given that apparel export ventures have embraced digital capabilities, the evaluation was conducted using data collected from 87 apparel manufacturing exporters in Sri Lanka operating on medium and large scale. Primary data was collected using a questionnaire instrument. The analytical technique employed in this study was partial least squares structural equation modelling (PLSSEM), which supported identifying the direct and indirect impacts vividly. The discoveries suggest that rather than the direct effect of digitalisation on export performance, the indirect effect of digitalisation through EMO has a significant impact on export performance. Also, the study reveals that EMO as a mediator plays a role of full mediation between the independent and the dependent constructs of the study. Digitalisation through EMO plays a crucial role in improving the export performance of apparel manufacturing exporters because effective adoption of digitalisation enables market sensing and eases the generation of export market intelligence, dissemination of that intelligence and responsiveness. The study provides significant insights for medium and large-scale apparel exporters, policymakers, and industry leaders on the importance of EMO strategies for enhancing export performance and survival in the global market while also serving as a guide for micro and small-scale ventures adopting digital practices.Publication Open Access Factors Affecting Women Employment in Information Technology Industry: A Study in Global Context(ICSDB 2024 and SLIIT Business School, 2024-12-10) Ranasinghe, M.; Ashokkumar, S.G.; Vishara, S.; De Silva, S.; Karunarathna, N.; Kalansuriya, N.The global education sector is witnessing a surge in women pursuing Science, Technology, Engineering, and Mathematics (STEM) degrees, but the gender gap in employment of the information technology (IT) industry remains significant. This difference stems from several sociocultural elements, such as gender roles, norms, beliefs, and attitudes. This study aims to analyse the factors that affect women's career opportunities in IT sector by presenting its findings in an international setting. This study thoroughly examines the barriers that prevent women from entering and rising through the ranks of the IT sector. Due to the above-mentioned gender inequality, the underrepresentation of women in the IT sector also declines the industry access to tremendous talent and a variety of viewpoints. This research aims to assist the growth of a more equitable and inclusive IT sector by addressing the obstacles experienced by women in IT professions and creating an atmosphere that empowers women's involvement and leadership. Following chapters would comprehensively discuss over the globally identified factors that are affecting women employment in the IT sector and social aspects on it. Policymakers, business executives, academic institutions, and respective organizations may all benefit greatly from the findings of this study, which can support to develop programs and policies focused at removing obstacles to women's employment and their career progression in the IT industry. The ultimate goal of this study is to addresses the factors that are affecting women employment in the IT sector with findings from global studies and encourage to build a more inclusive and varied workforce, which can stimulate economic development, productivity, and creativity in IT sector.Publication Open Access The Power of Business Model Innovation: Insights from Research for Impact(ICSDB 2024 and SLIIT Business School, 2024-12-10) Gassmann, OIn an era where technological advancements alone are no longer sufficient for sustained success, business model innovation has emerged as a critical factor in achieving longterm competitiveness and growth. This keynote draws on the research work of "Business Model Navigator" to highlight the transformative potential of rethinking traditional business models. The Business Model Navigator identifies 66 patterns that have shaped the success of companies across various industries. These patterns offer a powerful framework for understanding how businesses can innovate beyond their products or services, reconfiguring the way they create, deliver, and capture value. By focusing on business model innovation, companies can not only respond to disruptive forces but also anticipate market shifts and secure a strategic advantage. This keynote emphasizes the growing importance of innovation at the business model level, exploring how organizations can harness the power of these patterns to drive future growth. By leveraging business model innovation, businesses can unlock new opportunities for value creation in an increasingly complex and competitive landscape. The session is designed to inspire business leaders, entrepreneurs, and innovators to recognize the untapped potential in their business models and explore new pathways to success in a dynamic market environment.”Publication Open Access Factors influencing the use of Robotic Process Automation Technology: A Study in the Sri Lankan Banking Sector(ICSDB 2024 and SLIIT Business School, 2024-12-10) Perera, W.P.S.S.M.; Hettiarachchi, G.D.A.S.; Ekanayake, E.W.M.D.Y.I.R.; Yapa, S.R.; Dias, S.M.D.T.H.The rapid changes in technology parallel the differences in the everyday life of human beings. Technology has significantly eased daily activities across various sectors, including education, communication, business, and the job industry. The research investigates the implementation of the Robotic Process Automation (RPA) in the banking sector in Sri Lanka. The study mainly focuses on the challenges and implementation of effective managerial practices, conducive banking processes and factors related to decision-making. The study took a quantitative approach, selecting 80 bank employees through stratified sampling to assure representation across bank departments, and distributing the survey questionnaire in person to obtain employee impressions of RPA deployment. A questionnaire for the employees is incorporated into the study as the primary research tool and the gathered information is statistically analyzed using SMART PLS. The research findings provide a critical importance of factors influencing the adoption of RPA technology within the Sri Lankan banking sector. Particularly, the study emphasizes the significance of Perceived Ease of Use and Management Support, while acknowledging both their strengths and weaknesses.Publication Open Access Shareholder Litigation Rights and Financial Fraud Risk: New Evidence from Exclusive Forum Provisions(ICSDB 2024 and SLIIT Business School, 2024-12-10) Weerathunga, W.D.This paper examines the effect of shareholder litigation rights on the firm’s exposure to financial fraud risk. We define fraud risk as the likelihood that a firm may experience financial statement manipulations at the organizational level. We look at fraud risk as it helps us go beyond the level of fraud detected at the firm level, which has been the focus of a large stream of prior research. Following the Business Judgement Rule, we argue firms that fall short of shareholder expectations experience a higher risk of shareholder litigation. Thus, managers will generally attempt to demonstrate superior performance to the shareholders in the presence of excessive litigation pressure, increasing the risk of financial statement fraud for these firms. Consistent with our presumption, we observe a reduction in multi-forum litigation followed by EFP adoption to curtail the financial fraud risks among these firms. Our results remain consistent when fraud risk is measured using Benford’s Score and the discretionary accruals, consistent with the earnings management literature. Although shareholder litigation is expected to lower the risk of financial risk of fraud , our findings suggest that increasing litigation threats may worsen financial fraud risks among firms. Overall, the findings of this paper contribute to the existing literature by showing that it is not the quantity but the quality of litigation that matters in enhancing organizational outcomes.Publication Open Access A Systematic Literature Review of Factors Affecting Online Behavioural Advertising(ICSDB 2024 and SLIIT Business School, 2024-12-10) Madawala, A.I.B.W; Subharathi, A.; Shehara, N.; Karunarathne, D.; Jayasuriya, N.; Yapa, C.This study aimed to summarize and identify factors affecting online behavioural advertising identified until 2024, and to create an integrated conceptual framework that explains relationships between these factors affecting OBA. Even though a significant number of recent studies have been published on online behavioural advertising during recent years, systematic reviews about online behavioural advertising is limited, which is the focus of this study. The study utilized the systematic review method to organize publications gathered from Scopus database, Emerald Insight and Google Scholar. Thematic analysis was used to identify and according to themes. Review of 46 publications revealed that, advertiser-controlled factors are the initial predictors of user-controlled factors, leading to OBA outcomes. By reviewing 46 publications it was revealed that, advertiser-controlled factors such as: ad-skip option, time display, content quality and source attractiveness affect user-controlled factors. User controlled factors that are highly prevalent in the existing literature are: privacy concerns, ad-scepticism, ad-relevance and user attitude. The impact from advertiser-controlled factors to user-controlled factors are moderated by social and cultural factors and personality traits. The final outcomes of OBA depend on each platform, context and group of users. As identified in the literature OBA outcomes are, OBA acceptance, OBA avoidance, ad-blocker use, purchase intentions and brand engagement. Influence from user-controlled factors to OBA outcomes is moderated by gender, trust and psychological ownership. This systematic review is unique because recent knowledge on personalised advertising is reviewed here through empirical findings, while providing an idea of the broader picture for advertising practitioners.Publication Open Access Factors Affecting Sri Lankan Cinnamon Export Income(ICSDB 2024 and SLIIT Business School, 2024-12-10) Marasinghe, T.; Paranawithana, N.; Balthazaar, F.; Radeesha, M.; Wisenthige, K.; Jayathilaka, R.; Dabare, U.Ceylon cinnamon, renowned for its superior flavour and delicate appearance, faces distinctive challenges in the global market due to its higher cost and limited availability compared to cassia cinnamon. The major objective of this paper is to identify and analyse factors influencing the export income of Ceylon cinnamon in the areas of production volume, exchange rate, domestic consumption, and land area. The study quantifies the impact of these variables on export income by applying multiple linear regression analysis to data from the period 1992 to 2022 in Sri Lanka. The findings of this paper depict that variation in the exchange rate, domestic consumption, and land area significantly increase Ceylon cinnamon export income, indicating that cultivation and productivity do improve export earnings. On the other hand, it has shown that production volume negatively affects export income. This suggests that the quality and effective use of production outcomes are lower than expected, which adversely affects export volume and earnings. The research findings would, therefore, be of immense use to policymakers, exporters, and the industry in formulating strategies to enhance the cinnamon export sector in Sri Lanka. Key factors that would help stakeholders include interventions targeting production efficiencies, currency risk management, and maintaining a balance between domestic demand and international market dynamics. The research also fills gaps in the literature by focusing on Ceylon cinnamon and its export dynamics, thereby contributing to the sustainable growth and competitiveness of Sri Lankan’s agricultural export sectorPublication Open Access Systematic Review: The Role of Data Analytics in Enhancing Academic Performance Classroom interaction, Learning Analytics in Higher Education(ICSDB 2024 and SLIIT Business School, 2024-12-10) Sithumini, J.H.C.; Sanjuka, A.N.E.; Ranawaka, P. S.; Hasaranga, H.G. D.; Samarakkody, T.; Pathirana, GThe field of data analytics has seen substantial growth, particularly within the education sector. With the recent expansion of e-learning due to the COVID-19 pandemic, the ability to make data-driven decisions in education has become more important than ever. This review synthesizes existing research on the role of data analytics in enhancing academic performance and decisionmaking in higher education. The key objectives are to examine the influence of data analytics on student performance, explore learning analytics’ role in institutional decision-making, and assess the effect of data analytics on e-learning systems, particularly during the COVID-19 pandemic.Publication Open Access Digital Distilleries: Navigating Industry 4.0 Trends in Sri Lanka’s Beverage Industry(ICSDB 2024 and SLIIT Business School, 2024-12-10) Thakshila, P.; Kushani, M.; Darshana, S.; Herath, B.; Pathirana, G.; Jayasinghe, P.; Ehalapitiya, S.Industry 4.0 is a rapidly evolving paradigm allowing industries to explore digital transformation opportunities to provide services and products to both existing and new markets at competitive prices. Developed nations have largely capitalized on Industry 4.0, creating fresh market opportunities by embedding advanced technologies in industrial processes. This research assesses the readiness for implementing Industry 4.0 in Sri Lanka’s beverage sector through primary data. Using focus group interviews with managerial-level employees in large-scale beverage firms, this study identifies technical, operational, and market/environmental factors as key influences in adopting Industry 4.0 in this sector. The findings contribute actionable insights into strategic pathways for digital transformation.Publication Open Access Moderating Effect of Business Ecosystem Volatility between Dynamic capabilities and Firm Performance in Sri Lankan Multinational Corporations(ICSDB 2024 and SLIIT Business School, 2024-12-10) De Silva, M.; Withanarachchi, A.The evolution of the theories of Dynamic Capabilities and its importance in paving the path of success for organizations has been studied and researched for decades. Evolving from the resource-based view, theories of Dynamic Capabilities state that organizations should have the ability to adapt to changing environments by integrating, building and reconfiguring internal and external resources. This study focuses on the above-mentioned external environmental conditions and its effect on the Dynamic Capabilities and its relationship to firm performance within the premise of Sri Lankan Multinational Corporations. The dynamic capabilities a firm possesses has paramount importance in sustaining competitiveness. Nonetheless, there are other influential factors in the external environment that dictate the effectiveness of these dynamic capabilities. For instance, the Business Ecosystem Volatility surrounding Organizations can influence the extent to which these dynamic capabilities effect firm performances. Sri Lanka is a unique environment to study this phenomenon due to the emerging market dynamics and multinational activities. This research employs a quantitative approach using surveys sent to Sri Lankan Multinational corporations to collect data. It also contributes to the existing literature in hopes that it will fill certain research gaps prevalent in this area of study. The findings will benefit the management of the Sri Lankan MNCs by providing guidance on how to manoeuvre Dynamic Capabilities under changing environmental conditions and how they can capitalize on their dynamic capabilities properly.Publication Open Access Sustainable Digital Business(ICSDB 2024 and SLIIT Business School, 2024-12-10) Wijay, BToday, I stand before you not only to advocate for the development of a sustainable digital economy but also to emphasize the immense opportunities it offers to create efficiency, transparency, and sustainable growth in Sri Lanka. Across various sectors—whether healthcare, education, transportation, or agriculture—digital solutions can deliver incredible value to society. And, crucially, they can help governments harness greater tax revenues, establish more honest practices, and improve the overall well-being of citizens.Publication Open Access A Critical Literature Review on Nexus of Bullying and the Whisperings of Turnover Intentions in Sri Lanka's Higher Educational Sphere(ICSDB 2024 and SLIIT Business School, 2024-12-10) Kevitiyagala, L.; Joshep, K.; Rajapaksha, S.; Illangamatilake, K.; Jayasinghe, P.; Rathnayake, N.Workplace bullying is defined as repeated mistreatments and harassment aimed towards an organisational member by other individuals or groups within a workplace context. It remains a critical concern across the globe in various industries negatively impacting the employees’ wellbeing and organisations’ reputation to date. This critical literature review delves into the definite context of academics in the higher education sector in Sri Lanka to explore the relationship between workplace bullying and turnover intentions. This critical literature review examines the theoretical framework, methodological strategies, and empirical data to shed light on the complex relationship between workplace bullying and turnover intentions among academics in the higher education sector of Sri Lanka. By directing attention to these dual aims, this study pursues to understand the underlying mechanisms that link workplace bullying to turnover intentions. This proposed study also explores the moderating role of leadership styles on the relationship between workplace bullying and turnover intentions. The thorough evaluation of methodological strategies captures the complexities of workplace bullying experiences and the implications in the existing research studies. This critical literature contributes to further enhancing the existing literature on workplace bullying and turnover intentions by providing insights into its prevalence and influence within academics in the higher education sector of Sri Lanka. Furthermore, highlights the importance of preventing workplace bullying and creating a supportive work environment in higher educationPublication Open Access Teamwork and Knowledge: The Keys to Thriving in Sri Lanka’s Apparel Industry(ICSDB 2024 and SLIIT Business School, 2024-12-10) Navodya, C.; Uttara, B.; Hettiarachchi, N.; Madhushika, H.; Pathirana, G.; Ehalapitiya, S.This study explores the dynamics of knowledge sharing in team-based work environments within Sri Lanka's apparel industry. Conducted through in-depth interviews with 20 machine operators across six apparel companies, the research investigates the influence of factors such as organizational support, motivation, leadership, technology, and trust on knowledgesharing practices. The findings underscore the essential roles of organizational support and trust in fostering collaborative knowledge sharing, while language barriers were deemed nonsignificant. This study contributes unique insights into the specific conditions shaping knowledge sharing in Sri Lanka’s apparel sector, with practical implications for boosting productivity, innovation, and teamwork within the industry.