Research Papers - Dept of Information of Management

Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/607

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Subject: search.filters.subject.Tourism

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Now showing 1 - 4 of 4
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    PublicationOpen Access
    Tourism and economic growth: A global study on Granger causality and wavelet coherence
    (PLoS ONE, 2022-09-12) Wijesekara, C; Tittagalla, C; Jayathilaka, A; Ilukpotha, U; Jayathilaka, R; Jayasinghe, P
    This paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes significantly to economic growth and vice versa. Developing trade across most of the regions appears to be a major influencer in the study, as a bidirectional association exists between trade openness and economic growth. Additionally, all regions other than the American region showed a one-way association between gross capital formation and economic growth. Therefore, it is crucial to highlight that using initiatives to increase demand would advance tourism while also boosting the economy.
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    PublicationOpen Access
    Tourism and economic growth: A global study on Granger causality and wavelet coherence
    (researchgate.net, 2022-09-12) Wijesekara, C; Tittagalla, C; Ilukpotha, U; Jayathilaka, A; Jayathilaka, R; Jayasinghe, P
    This paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes significantly to economic growth and vice versa. Developing trade across most of the regions appears to be a major influencer in the study, as a bidirectional association exists between trade openness and economic growth. Additionally, all regions other than the American region showed a one-way association between gross capital formation and economic growth. Therefore, it is crucial to highlight that using initiatives to increase demand would advance tourism while also boosting the economy.
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    PublicationOpen Access
    Implications for Utilizing YouTube based Community Interactions for Destination Marketing
    (arXiv preprint arXiv:1305.5019, 2013-05-22) Sambhanthan, A; Thelijjagoda, S; Tan, J
    In recent time, YouTube has evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavors is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different ways and means of leveraging YouTube-based platforms for effective destination marketing by the hospitality industry (hotels). More specifically, the typology of virtual communities is adapted to evaluate the YouTube platform for effective destination marketing. Comments made by YouTube users have been subjected to a content analysis and the results are reported here under the five broad clusters of virtual communities. Implications for utilizing YouTube-based community interactions for destination marketing are also highlighted as part of the outcome of this research.
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    PublicationOpen Access
    Virtual Community Based Destination Marketing with YouTube: Investigation of
    (International Journal of Web Portals, 2016) Sambhanthan, A; Thelijjagoda, S; Good, A; Scupola, A
    YouTube has now evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different strategies of leveraging YouTube-based platforms for effective destination marketing by the hospitality industry (hotels) and provides insights on the critical drivers and challenges embedded within YouTube-based community interactions for destination marketing. The comments made by YouTube users have been subjected to a content analysis and the results are reported under the five broad clusters of virtual communities. More broadly, the typology of virtual communities is adapted to evaluate the YouTube platform for effective destination marketing.