3rd International Conference on Sustainable and Digital Business [ICSDB] 2024

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Author: search.filters.author.Pathirana, G.

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    PublicationOpen Access
    Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context
    (ICSDB 2024 and SLIIT Business School, 2024-12-10) Pathirana, G.; Kumarasena, N.; Rathnayake, C.; Maduranga, S.; Dayawansha, P.; Ehalapitiya, S.
    This study investigates the internal communication strategies employed by workplace leaders to bridge the communication gap with Generation Z within organizational settings. Using semi-structured interviews with 15 corporate leaders until data saturation was achieved, the research captures leaders' evolving perspectives on engaging with Gen Z employees. Findings reveal that while many leaders are transitioning from traditional communication methods toward approaches that resonate with Gen Z, certain areas of Gen Z’s communication expectations remain unmet. Addressing these gaps is critical as Gen Z increasingly shapes the workforce, necessitating an understanding of their distinct communication styles and values. This study uniquely contributes to the discourse on generational communication within organizations, highlighting the role of effective leader-Gen Z interaction in fostering a cohesive work environment.
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    PublicationOpen Access
    Teamwork and Knowledge: The Keys to Thriving in Sri Lanka’s Apparel Industry
    (ICSDB 2024 and SLIIT Business School, 2024-12-10) Navodya, C.; Uttara, B.; Hettiarachchi, N.; Madhushika, H.; Pathirana, G.; Ehalapitiya, S.
    This study explores the dynamics of knowledge sharing in team-based work environments within Sri Lanka's apparel industry. Conducted through in-depth interviews with 20 machine operators across six apparel companies, the research investigates the influence of factors such as organizational support, motivation, leadership, technology, and trust on knowledgesharing practices. The findings underscore the essential roles of organizational support and trust in fostering collaborative knowledge sharing, while language barriers were deemed nonsignificant. This study contributes unique insights into the specific conditions shaping knowledge sharing in Sri Lanka’s apparel sector, with practical implications for boosting productivity, innovation, and teamwork within the industry.
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    PublicationOpen Access
    Unlocking Potential: A Systematic Literature Review on the Role of Business Analytics in Enhancing Entrepreneurship within Sri Lanka's Tourism and Hospitality Sectors
    (ICSDB 2024 and SLIIT Business School, 2024-12-10) Chamika, B.L.M.; Senevirathna, L.B.J.K.M.; Dasanayake, D.M.P.K.; Madhushani, K.A.K.; Pathirana, G.; Ehelapitiya, S.
    This paper presents a systematic literature review on the application of business analytics (BA) in the tourism and hospitality industries, with an emphasis on entrepreneurship in Sri Lanka. Business analytics is increasingly recognized as a powerful tool for businesses, enabling data-driven decision-making that fosters competitiveness, operational efficiency, and innovation. This review employs the GRADE framework to assess the quality and strength of evidence from various research articles on the impact and potential of BA in tourism, hospitality, and entrepreneurship. Key themes include the importance of business analytics in strategic decision-making, demand forecasting, customer segmentation, and the role of entrepreneurial orientation in the adoption of BA. The findings highlight both opportunities and challenges in adopting BA techniques, especially in emerging economies like Sri Lanka.
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    PublicationOpen Access
    Digital Distilleries: Navigating Industry 4.0 Trends in Sri Lanka’s Beverage Industry
    (ICSDB 2024 and SLIIT Business School, 2024-12-10) Thakshila, P.; Kushani, M.; Darshana, S.; Herath, B.; Pathirana, G.; Jayasinghe, P.; Ehalapitiya, S.
    Industry 4.0 is a rapidly evolving paradigm allowing industries to explore digital transformation opportunities to provide services and products to both existing and new markets at competitive prices. Developed nations have largely capitalized on Industry 4.0, creating fresh market opportunities by embedding advanced technologies in industrial processes. This research assesses the readiness for implementing Industry 4.0 in Sri Lanka’s beverage sector through primary data. Using focus group interviews with managerial-level employees in large-scale beverage firms, this study identifies technical, operational, and market/environmental factors as key influences in adopting Industry 4.0 in this sector. The findings contribute actionable insights into strategic pathways for digital transformation.