SLIIT Business Review [SBR]

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    PublicationOpen Access
    Factors Impacting Consumers' Intention to Consume Coconut Ice Cream: A Case Study in Kurunegala District in Sri Lanka
    (SLIIT,Business School, 2024) Patabandi, O.P.V.H; Wijethunga, Y.M.P.M
    In an era where consumer preferences are rapidly shifting towards healthier, more sustainable, and inclusive food options, coconut ice cream has emerged as a popular alternative, captivating healthconscious individuals and meeting the growing demand from dairyfree consumers. This study focused on analyzing how various factors such as how product attributes, advertising, subjective norms, health consciousness, trust on product and availability influence consumers' intention to consume coconut ice cream. A questionnaire survey was conducted through face-to-face interviews to collect primary data from a sample of 300 respondents across six Divisional Secretariats in the Kurunegala district. Data analysis was performed using confirmatory factor analysis via AMOS in SPSS 24 version. The results revealed that trust in the product, advertising, subjective norms, health consciousness and availability are the main factors influencing consumers' consumption intention regarding coconut ice cream. These findings offer valuable insights for manufacturers, competitors, marketers and policymakers seeking to address the evolving preferences of health-conscious and dairy-free consumers in the contemporary food industry.
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    PublicationOpen Access
    Factors Influencing Urban Consumer Milk Powder Brand Preferences: A Case From Western Province of Sri Lanka
    (SLIIT, Business School, 2024) Wijesinghe,A.G.K.; Liyanage,D. Y. H.; Wijethunga, Y.M.P.M.
    Brand preference is an essential attribute to study in consumer behaviour. This study was focused on evaluating the factors contributing to milk powder brand preference among consumers in the Gampaha district. The objectives of this study were to identify the factors that influence milk powder brand preference and to identify the most preferred milk powder brand among local and imported milk powder brands in the market. A questionnaire survey was conducted through face-to-face interviews to gather primary data from a sample of 400 respondents covering five divisional secretariats in the Gampaha district of the Western Province. The data were analysed using confirmatory factor analysis in AMOS. The results of the study show that the factors that affect brand preference are brand availability, trust in brands, and subjective norms. When considering brand preference for the chosen two local brands and seven imported brands, it shows that 55.05% purchased both local and imported brands, while 38.03% purchased only the local brands. In the study population, 6.91% purchased only imported brands. These results will help milk brand manufacturers, investors, advertisers, relevant businesses, and the government implement the required product changes and quality improvements in the milk powder industry in the country.