3rd International Conference on Sustainable and Digital Business [ICSDB] 2024
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Publication Open Access Emotional Cartwheels: Exploring the Online Shopping Psyche of Sri Lankan Consumers(ICSDB 2024 and SLIIT Business School, 2024-12-10) Rajapakse, V.; Dabare, U.This study investigates the emotional influences on online shopping behavior among Sri Lankan consumers, focusing on the roles of excitement and anxiety. Through a qualitative research approach, we explore how these emotions impact consumer decisions and overall satisfaction at different stages of the online shopping journey. The study sample comprised 30 participants, including both males and females, aged between 18 and 60 years, residing in various urban and suburban areas of Sri Lanka. The findings reveal that excitement, particularly during the browsing stage, often leads to impulsive purchasing behaviors, while anxiety, especially during the decisionmaking and purchase stages, acts as a significant barrier to completing transactions. Additionally, cultural influences, such as collectivist values and social harmony, play critical roles in shaping these emotional responses and shopping behaviors. This study provides practical insights for online retailers to enhance the shopping experience by addressing these emotional triggers and building stronger relationships with Sri Lankan consumers. By addressing the limitations and suggesting directions for future research, this paper contributes to the limited literature on online shopping emotions in the Sri Lankan context.Publication Open Access Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context(ICSDB 2024 and SLIIT Business School, 2024-12-10) Pathirana, G.; Kumarasena, N.; Rathnayake, C.; Maduranga, S.; Dayawansha, P.; Ehalapitiya, S.This study investigates the internal communication strategies employed by workplace leaders to bridge the communication gap with Generation Z within organizational settings. Using semi-structured interviews with 15 corporate leaders until data saturation was achieved, the research captures leaders' evolving perspectives on engaging with Gen Z employees. Findings reveal that while many leaders are transitioning from traditional communication methods toward approaches that resonate with Gen Z, certain areas of Gen Z’s communication expectations remain unmet. Addressing these gaps is critical as Gen Z increasingly shapes the workforce, necessitating an understanding of their distinct communication styles and values. This study uniquely contributes to the discourse on generational communication within organizations, highlighting the role of effective leader-Gen Z interaction in fostering a cohesive work environment.Publication Open Access A Systematic Literature Review of Factors Affecting Online Behavioural Advertising(ICSDB 2024 and SLIIT Business School, 2024-12-10) Madawala, A.I.B.W; Subharathi, A.; Shehara, N.; Karunarathne, D.; Jayasuriya, N.; Yapa, C.This study aimed to summarize and identify factors affecting online behavioural advertising identified until 2024, and to create an integrated conceptual framework that explains relationships between these factors affecting OBA. Even though a significant number of recent studies have been published on online behavioural advertising during recent years, systematic reviews about online behavioural advertising is limited, which is the focus of this study. The study utilized the systematic review method to organize publications gathered from Scopus database, Emerald Insight and Google Scholar. Thematic analysis was used to identify and according to themes. Review of 46 publications revealed that, advertiser-controlled factors are the initial predictors of user-controlled factors, leading to OBA outcomes. By reviewing 46 publications it was revealed that, advertiser-controlled factors such as: ad-skip option, time display, content quality and source attractiveness affect user-controlled factors. User controlled factors that are highly prevalent in the existing literature are: privacy concerns, ad-scepticism, ad-relevance and user attitude. The impact from advertiser-controlled factors to user-controlled factors are moderated by social and cultural factors and personality traits. The final outcomes of OBA depend on each platform, context and group of users. As identified in the literature OBA outcomes are, OBA acceptance, OBA avoidance, ad-blocker use, purchase intentions and brand engagement. Influence from user-controlled factors to OBA outcomes is moderated by gender, trust and psychological ownership. This systematic review is unique because recent knowledge on personalised advertising is reviewed here through empirical findings, while providing an idea of the broader picture for advertising practitioners.Publication Open Access Investigating the Role of Organizational Culture in Facilitating the Technology Adaptation: A Study of Global Information Technology Industry(ICSDB 2024 and SLIIT Business School, 2024-12-10) Kodithuwakku, T.; Mathew, M.; Samaraweera, I.; Gamage, S.; Thelijjagoda, S.; Samarakkody, T.For decades, technological advancements and digitization have captivated academics and professionals. Digitalization has brought a transformed organizational efficacy and business operations, and the adoption of these technologies has become a necessity for industries to remain relevant and maintain their competitive edge. In the implementation of digital transformations in companies, more attention has been paid only to infrastructure and technologies, and in some cases, organizational culture and its role have been overlooked, and there is little discussion about them. The information technology sector is a rapidly growing industry in the world which heavily utilizes novel technologies. Thus, there is a necessity to identify the appropriate organizational culture for the Informational technology sector. With this understanding, this study has been conducted to identify the role of organizational culture in the global Information Technology sector. The comprehensive literature review was conducted to assess the type of organizational culture and key characteristics of the organizational culture of the information technology industry. The methodology for the study consisted of conducting a systematic literature review on literature focused on the areas of organizational culture and technological innovation that were sourced from the Scopus databases including Scopus Science Direct, Pearson, IEEE, Emerald Insight, Willey e-books, Taylor and Francis, Research Gate, and Google scholar. A total of 26 articles were selected for the final analysis from the 46 papers that were chosen. According to the findings from past studies in this field, this study concludes the need for a strong organizational culture that values innovation, adaptability, and risk-taking. These characteristics are essential for the navigating challenges of digital transformation. Most researchers have defined cultures with these characteristics as innovative cultures of digital culture. Managers and decision-makers in the industry, technology transition-related project implementation teams and scholars may benefit greatly from the findings of the study, which can help outline programs and policies focused on removing obstacles to technology adaptation in the IT industry. The goal of this research is to advance a more inclusive organizational culture for the industry to persist in the constantly changing digital landscape.Publication Open Access Adoption success of using Generative AI apps for the ECommerce Platforms in Sri Lanka(ICSDB 2024 and SLIIT Business School, 2024-12-10) Dilshan, A.; Wijayanayake, J.; Asanka, D.; Karunarathna, C.The digital landscape has witnessed the widespread influence of e-commerce, with the Information Technology industry embracing generative AI applications. This research aims to investigate the adoption success of existing e-commerce platforms in Sri Lanka in incorporating generative AI technologies. A systematic literature review using the PRISMA framework identified how generative AI is used in various industries, its Future Directions, Ethical Concerns, Security, and Privacy Considerations, and the most widely used and accepted models for understanding technology adoption. The Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) are the two most widely used in past research for the acceptance of technology. These two models and past literature were used to develop a conceptual framework. The variables in this research model were measured through questionnaires with five-point Likert scales and close-ended questions completed by the Software Engineering and Software development process-related employees in Sri Lanka. Data cleaning and demographic data analysis were conducted using IBM SPSS 21, and preliminary data analysis was performed using PLS-SEM (SmartPLS 4). The study found that generative AI apps are productive, effective, and capable of retaining users with a positive intention to use them in Ecommerce. High implementation costs negatively impact, and Low training and maintenance costs positively affect the intention of users to adopt generative AI apps. The factors such as innovativeness, perceived benefits, and level of attitudes, positively impact the overall adoption success. These findings are expected to guide Sri Lankan e-commerce platforms, aiding them in enhancing the successful adoption and seamless integration of generative AI apps. By aligning with the wisdom of TAM and its associated models, our research contributes to understanding the adoption success of Sri Lankan e-commerce platforms to embrace generative AI technologies.Publication Open Access A Critical Literature Review on Nexus of Bullying and the Whisperings of Turnover Intentions in Sri Lanka's Higher Educational Sphere(ICSDB 2024 and SLIIT Business School, 2024-12-10) Kevitiyagala, L.; Joshep, K.; Rajapaksha, S.; Illangamatilake, K.; Jayasinghe, P.; Rathnayake, N.Workplace bullying is defined as repeated mistreatments and harassment aimed towards an organisational member by other individuals or groups within a workplace context. It remains a critical concern across the globe in various industries negatively impacting the employees’ wellbeing and organisations’ reputation to date. This critical literature review delves into the definite context of academics in the higher education sector in Sri Lanka to explore the relationship between workplace bullying and turnover intentions. This critical literature review examines the theoretical framework, methodological strategies, and empirical data to shed light on the complex relationship between workplace bullying and turnover intentions among academics in the higher education sector of Sri Lanka. By directing attention to these dual aims, this study pursues to understand the underlying mechanisms that link workplace bullying to turnover intentions. This proposed study also explores the moderating role of leadership styles on the relationship between workplace bullying and turnover intentions. The thorough evaluation of methodological strategies captures the complexities of workplace bullying experiences and the implications in the existing research studies. This critical literature contributes to further enhancing the existing literature on workplace bullying and turnover intentions by providing insights into its prevalence and influence within academics in the higher education sector of Sri Lanka. Furthermore, highlights the importance of preventing workplace bullying and creating a supportive work environment in higher educationPublication Open Access Shareholder Litigation Rights and Financial Fraud Risk: New Evidence from Exclusive Forum Provisions(ICSDB 2024 and SLIIT Business School, 2024-12-10) Weerathunga, W.D.This paper examines the effect of shareholder litigation rights on the firm’s exposure to financial fraud risk. We define fraud risk as the likelihood that a firm may experience financial statement manipulations at the organizational level. We look at fraud risk as it helps us go beyond the level of fraud detected at the firm level, which has been the focus of a large stream of prior research. Following the Business Judgement Rule, we argue firms that fall short of shareholder expectations experience a higher risk of shareholder litigation. Thus, managers will generally attempt to demonstrate superior performance to the shareholders in the presence of excessive litigation pressure, increasing the risk of financial statement fraud for these firms. Consistent with our presumption, we observe a reduction in multi-forum litigation followed by EFP adoption to curtail the financial fraud risks among these firms. Our results remain consistent when fraud risk is measured using Benford’s Score and the discretionary accruals, consistent with the earnings management literature. Although shareholder litigation is expected to lower the risk of financial risk of fraud , our findings suggest that increasing litigation threats may worsen financial fraud risks among firms. Overall, the findings of this paper contribute to the existing literature by showing that it is not the quantity but the quality of litigation that matters in enhancing organizational outcomes.Publication Open Access Teamwork and Knowledge: The Keys to Thriving in Sri Lanka’s Apparel Industry(ICSDB 2024 and SLIIT Business School, 2024-12-10) Navodya, C.; Uttara, B.; Hettiarachchi, N.; Madhushika, H.; Pathirana, G.; Ehalapitiya, S.This study explores the dynamics of knowledge sharing in team-based work environments within Sri Lanka's apparel industry. Conducted through in-depth interviews with 20 machine operators across six apparel companies, the research investigates the influence of factors such as organizational support, motivation, leadership, technology, and trust on knowledgesharing practices. The findings underscore the essential roles of organizational support and trust in fostering collaborative knowledge sharing, while language barriers were deemed nonsignificant. This study contributes unique insights into the specific conditions shaping knowledge sharing in Sri Lanka’s apparel sector, with practical implications for boosting productivity, innovation, and teamwork within the industry.Publication Open Access The Influence of Climate Change and Foreign Direct Investment on Aquaculture: A Panel Data Approach for Top-Producing Countries(ICSDB 2024 and SLIIT Business School, 2024-12-10) Dilakshi, L.B.I.; Kariyawasam, N.G.; Senevirathna, S.R.A.; Vidumini, B.G.A.; Wickramasinghe, Y.; Wisenthige, K.; Jayathilaka, R.Aquaculture production is the major subdivision of the marine industry, indicating a critical sector in global food security and economic development. The objective of the current study is to discover the impact of Climate change and Foreign Direct Investments on Aquaculture Production in 10 major producers. According to the Food and Agriculture Organization, major aquaculture-producing nations are China, India, Bangladesh, Vietnam, Indonesia, Norway, Chile, Egypt, the Philippines, and South Korea. The panel regression model was implemented to quantify the influence of the variables on Aquaculture Production in major 10 aquacultures producers’ gathered data from 1972 to 2022. To check the stability and stationery according to the major assumptions of the Ordinary Least Squared model, the Levin-Lin-Chu test, F-test, Breusch-Pagan Lagrange Multiplier test, and Hausman test were conceded from this study. Furthermore, the study was conducted to regulate the most relevant model among Pooled Ordinary Least Square, Fixed effect Model, and Random Effect Model. The findings from the descriptive statistics showed that the overall standard deviation specifies significant differences in Aquaculture Production across the preferred areas. Finally, the results shows that both climate change and Foreign Direct Investment has a significant positive impact on Aquaculture Production in top 10 producing nations.Publication Open Access Factors Affecting Sri Lankan Cinnamon Export Income(ICSDB 2024 and SLIIT Business School, 2024-12-10) Marasinghe, T.; Paranawithana, N.; Balthazaar, F.; Radeesha, M.; Wisenthige, K.; Jayathilaka, R.; Dabare, U.Ceylon cinnamon, renowned for its superior flavour and delicate appearance, faces distinctive challenges in the global market due to its higher cost and limited availability compared to cassia cinnamon. The major objective of this paper is to identify and analyse factors influencing the export income of Ceylon cinnamon in the areas of production volume, exchange rate, domestic consumption, and land area. The study quantifies the impact of these variables on export income by applying multiple linear regression analysis to data from the period 1992 to 2022 in Sri Lanka. The findings of this paper depict that variation in the exchange rate, domestic consumption, and land area significantly increase Ceylon cinnamon export income, indicating that cultivation and productivity do improve export earnings. On the other hand, it has shown that production volume negatively affects export income. This suggests that the quality and effective use of production outcomes are lower than expected, which adversely affects export volume and earnings. The research findings would, therefore, be of immense use to policymakers, exporters, and the industry in formulating strategies to enhance the cinnamon export sector in Sri Lanka. Key factors that would help stakeholders include interventions targeting production efficiencies, currency risk management, and maintaining a balance between domestic demand and international market dynamics. The research also fills gaps in the literature by focusing on Ceylon cinnamon and its export dynamics, thereby contributing to the sustainable growth and competitiveness of Sri Lankan’s agricultural export sector